{"id":296,"date":"2013-05-08T15:48:45","date_gmt":"2013-05-08T13:48:45","guid":{"rendered":"http:\/\/proacomunicacion.es\/?p=296"},"modified":"2013-05-08T15:48:45","modified_gmt":"2013-05-08T13:48:45","slug":"crisis-manual","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/manual-de-crisis\/","title":{"rendered":"The importance of the crisis manual"},"content":{"rendered":"<p>If improvisation is one of the worst enemies of the <a href=\"https:\/\/proacomunicacion.es\/en\/consultoria-comunicacion-corporativa\/crisis-communication-6\/\">crisis communication<\/a>The crisis manual becomes the best of our allies. It is a <strong>living document<\/strong> which serves as <strong>roadmap<\/strong> and establishes the <strong>basic response mechanisms<\/strong> to deal with a crisis. It should contain the <strong>main activities<\/strong> to follow <strong>before, during and after<\/strong> of its occurrence. In addition, <strong>will collect<\/strong> each of the <strong>hypothetical scenarios<\/strong> that could trigger a potential crisis for our organisation and that could <strong>analysing resources<\/strong> and financial resources needed to deal with it.<\/p>\n<p>As a central element of good planning, the crisis manual needs to respond to <strong>four basic sections<\/strong>:<\/p>\n<p>\u2013\u00a0<strong>Target<\/strong> to be achieved in each case<\/p>\n<p>\u2013\u00a0<strong>Message<\/strong> to be issued accordingly<\/p>\n<p>\u2013\u00a0<strong>Definition of audiences and communication channels<\/strong> timely<\/p>\n<p>- Preparation of a <strong>action plan<\/strong><\/p>\n<p>To be effective, it must respond to <strong>three fundamental rules<\/strong>:<\/p>\n<p>- Any plan must be <strong>tried and tested<\/strong><\/p>\n<p>- It has to be <strong>regularly updated<\/strong> (on a quarterly basis)<\/p>\n<p>- It must include a <strong>budget<\/strong> (logistical and operational elements)<\/p>\n<p>And what content should it include? The two slides shown below give an account of the <strong>main elements<\/strong> that no manual, however basic, should leave out.<\/p>\n<p><a href=\" https:\/\/proacomunicacion.es\/wp-content\/uploads\/2013\/05\/Manual_crisis_1.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-medium wp-image-304\" src=\" https:\/\/proacomunicacion.es\/wp-content\/uploads\/2013\/05\/Manual_crisis_1-300x225.jpg\" alt=\"Crisis_Handbook_1\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p><a href=\" https:\/\/proacomunicacion.es\/wp-content\/uploads\/2013\/05\/Manual_crisis_2.jpg\"><img decoding=\"async\" class=\"aligncenter size-medium wp-image-305\" src=\" https:\/\/proacomunicacion.es\/wp-content\/uploads\/2013\/05\/Manual_crisis_2-300x225.jpg\" alt=\"Crisis_Handbook_2\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p>But there is no point in having developed the most sophisticated of manuals if it is not put into practice during a trial run called the <strong>drill<\/strong>. The aim of the exercises is to <strong>check the functioning of the plan<\/strong> and the inclusion of the <strong>timely improvements<\/strong>.<\/p>\n<p>The simulation exercises consist of the <strong>reproduction of crisis situations<\/strong> in which the company's representatives have to:<\/p>\n<p>\u2013\u00a0<strong>dealing with management<\/strong> of an event...<\/p>\n<p>- while at the same time <strong>respond to media requests<\/strong> of communication...<\/p>\n<p>- in a <strong>environment<\/strong> the most <strong>realistic<\/strong> possible.<\/p>\n<p>By their very nature, exercises must necessarily be <strong>surprising<\/strong> (the exercise leader will establish the date, time and typology of the alleged crisis) in order to provide them with a <strong>more truthfulness<\/strong> and obtain the <strong>better results<\/strong>.<\/p>\n<p><strong><a target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/jrodriguezvillar\/\" rel=\"noopener\">Joaqu\u00edn Rodr\u00edguez Villar<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Si la improvisaci\u00f3n uno de los peores enemigos en comunicaci\u00f3n de crisis, el manual de crisis se convierte en el mejor de nuestros aliados. Se trata de un documento din\u00e1mico que sirve como hoja de ruta y establece los mecanismos b\u00e1sicos de respuesta para abordar una crisis. Debe contener las actividades principales a seguir antes, [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[26,42,43,44,38,87,100,101],"class_list":["post-296","post","type-post","status-publish","format-standard","hentry","category-actualidad-proa","tag-comunicacion-corporativa","tag-comunicacion-de-crisis","tag-crisis-reputacional","tag-gestion-comunicacion-de-crisis","tag-gestionar-comunicacion-de-crisis","tag-manual-de-crisis","tag-plan-de-crisis","tag-simulacros-de-crisis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La importancia del manual de crisis - Blog Comunicaci\u00f3n y Reputaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/crisis-manual\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia del manual de crisis - Blog Comunicaci\u00f3n y Reputaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Si la improvisaci\u00f3n uno de los peores enemigos en comunicaci\u00f3n de crisis, el manual de crisis se convierte en el mejor de nuestros aliados. 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