{"id":32604,"date":"2023-08-24T10:59:48","date_gmt":"2023-08-24T08:59:48","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=32604"},"modified":"2023-08-24T10:59:48","modified_gmt":"2023-08-24T08:59:48","slug":"entry-2","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/entrada-2\/","title":{"rendered":"Maria Gonzalez --<\/span>Blending talent: the most precious intangible in communication agencies"},"content":{"rendered":"

The world of communications is constantly evolving and the search for the perfect formula for success is becoming an obsession for many agencies. However, there is one key factor that often goes unnoticed: knowing how to combine junior and senior talent. The complementarity of both types of talent can have a significant and lasting impact on the growth and development of agencies, but unfortunately, it is often overlooked. Generation clash or source of innovation?<\/p>\n

According to a survey conducted by Grant Thorton, aimed exclusively at CEOs, managing directors and HR directors, 94% of respondents say their business needs new skills that they cannot find among their employees. In addition, 74% of companies believe that poor management of generational diversity has an impact on the business. As a result, 84% of companies have implemented measures to address the challenge of intergenerational diversity. This data suggests the importance of adapting to changing market demands and promoting effective diversity management to maintain competitiveness and business success<\/strong>.<\/p>\n

In an ever-evolving world, agencies that cling to old ways of doing things and resist change are destined to fall behind or disappear. In addition, the marketplace is a dynamic and highly competitive environment where consumer needs and preferences evolve rapidly, driven by technological advances, social and cultural trends, as well as other external factors. There is no doubt that the most successful communications companies are those that can recognise and anticipate these changes.<\/strong>adapting nimbly to meet emerging demands. While it can be challenging, the long-term benefits of building multi-generational teams far outweigh the initial hurdles.<\/p>\n

The combination of the two, far from being a handicap, provides an opportunity to take advantage of the complementarity of skills and knowledge. This union creates an enriching environment.<\/strong> where learning takes place in both directions. Consequently, this synergy becomes an invaluable and differentiating asset for any workforce.<\/p>\n

Young talent, bringing a fresh and innovative perspective, are often more familiar with the latest digital platforms, communication tools and social media trends. This up-to-date knowledge and experience in the use of these technologies provides fresh and creative ideas.<\/strong> that effectively connect with younger audiences and, at the same time, keep abreast of the latest emerging trends. The most experienced professionals have accumulated years of experience working on diverse projects and acquired a strong track record in decision-making. have learned from their successes and failures<\/strong>. This background allows them to better understand the nuances of communication and to develop stronger and more effective strategies based on their accumulated knowledge.<\/p>\n

Today, four generations coexist in the workplace: baby-boomers, generation X, millennials and generation Z. The key to a promising future and a successful and prosperous society lies in collaboration, cooperation and dialogue between these generations; and this union must be extrapolated to the field of communication, where it is crucial to ensure the success and relevance of strategies and campaigns. However, Many agencies still shy away from combining these profiles for fear of lack of productivity or possible intergenerational conflicts.<\/strong> in terms of decision making or sharing of responsibilities, among others.<\/p>\n

However, the diversity of ideas and approaches from different age groups drives innovation, growth and adaptability, fosters creativity and ensures the continuous progress of teams. In short, the intergenerational relationship is a driving force that ensures continuous and sustainable progress in all areas of life and must become a cornerstone of success. The combination of these intangibles in communication agencies is essential to maintain a balance between innovation and experience.<\/p>\n

Read in Top Communication<\/a> the full tribune of Maria Gonzalez<\/a>consultant at PROA Comunicaci\u00f3n.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

El mundo de la comunicaci\u00f3n est\u00e1 en constante evoluci\u00f3n y la b\u00fasqueda de la f\u00f3rmula perfecta del \u00e9xito se convierte en una obsesi\u00f3n para muchas agencias. Sin embargo, hay un factor clave que a menudo pasa desapercibido: saber combinar talento junior y senior. La complementaci\u00f3n de ambos tipos de talento puede generar un impacto significativo […]<\/p>\n","protected":false},"author":28,"featured_media":32608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[504,67,510,7,288,402],"class_list":["post-32604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-agencia-comunicacion","tag-comunicacion","tag-maria-gonzalez","tag-proa-comunicacion","tag-recursos-humanos","tag-talento"],"yoast_head":"\nMar\u00eda Gonz\u00e1lez \u2014\u2014Combinaci\u00f3n del talento: el intangible m\u00e1s preciado en las agencias de comunicaci\u00f3n Combinaci\u00f3n del talento: intangible m\u00e1s preciado para agencias de comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"La b\u00fasqueda de la f\u00f3rmula perfecta del \u00e9xito es clave para muchas agencias. 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