{"id":33010,"date":"2023-07-16T11:53:14","date_gmt":"2023-07-16T09:53:14","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=33010"},"modified":"2023-07-16T11:53:14","modified_gmt":"2023-07-16T09:53:14","slug":"entry-4","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/entrada-4\/","title":{"rendered":"Valvanuz Serna Ruiz --<\/span> Communication, a powerful weapon for the aerospace and defence industry"},"content":{"rendered":"

In the fast-moving 21st century, the aerospace and defence industry has become a fundamental pillar for the development and security of nations. Its technological innovations and major projects have a direct impact on the progress of humanity, from space exploration to protecting borders and ensuring world peace. However, despite their undeniable importance, companies in this sector have historically faced challenges in the field of communication.<\/p>\n

The aura of secrecy and secrecy surrounding the aerospace and defence industry has been a key factor limiting their willingness to communicate. Commonly associated with highly classified and security-intensive projects, these companies have preferred to maintain a discreet and reactive profile, keeping their achievements and contributions to society in the shadows. In the case of Spain, there is also a certain complex about the different governments talking naturally about military spending or the need to increase defence investment. However, in a global context characterised by hyperconnectivity, responsible and strategic outreach is a pressing need to improve its reputation and public relevance.<\/p>\n

The lack of proactive and effective communication has created an information vacuum that has sometimes been filled by speculation and misinformation. Public perception of these companies has been negatively affected, sometimes relegating them to a position of distrust or even questioning. Moreover, this has led to the omission of the important social and economic benefits that the aerospace and defence industry brings to society. So what can a good communication strategy bring to these companies and to the sector?<\/p>\n

Read in Atalayar<\/a> the full tribune of Valvanuz Serna Ruiz<\/a>Partner and Director of PROA Comunicaci\u00f3n.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

En el vertiginoso avance del siglo XXI, la industria aeroespacial y de defensa se ha convertido en un pilar fundamental para el desarrollo y seguridad de las naciones. Sus innovaciones tecnol\u00f3gicas y proyectos de envergadura impactan directamente en el progreso de la humanidad, desde la exploraci\u00f3n espacial hasta la protecci\u00f3n de fronteras y la garant\u00eda […]<\/p>\n","protected":false},"author":28,"featured_media":31167,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[497,460,498,7,297],"class_list":["post-33010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-aeroespacial","tag-comunicacion-estrategica","tag-industria-de-defensa","tag-proa-comunicacion","tag-valvanuz-serna-ruiz"],"yoast_head":"\nLa comunicaci\u00f3n, arma poderosa para la industria aeroespacial y de defensa<\/title>\n<meta name=\"description\" content=\"Es hora de que las empresas del sector de la defensa reconozcan la importancia de la comunicaci\u00f3n como una herramienta poderosa.\" \/>\n<meta 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