{"id":33043,"date":"2023-03-30T11:10:59","date_gmt":"2023-03-30T09:10:59","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=33043"},"modified":"2023-03-30T11:10:59","modified_gmt":"2023-03-30T09:10:59","slug":"entry-9","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/entrada-9\/","title":{"rendered":"Valvanuz Serna Ruiz --<\/span> The importance of customer immersion"},"content":{"rendered":"

Anyone who has prepared a proposal for a communication plan for a potential client has started their presentation with the so-called \"Situation analysis<\/strong>\"This is the section used to describe the company and the products or services it offers to the market. This is completed with information about the sector and its main competitors. It is also common to analyse the business and communication objectives, as well as the target audiences and, above all, its added value, i.e. the elements that differentiate it from other companies with similar products and services.<\/p>\n

This work is essential to be able to develop a good strategy. What happens is that, at this stage, although the sector is known in advance, the client is not yet known in depth because a lot of key information is usually missing. The potential client always appreciates this effort of analysis, but until the collaboration is agreed and you start working together, it will not be possible to transmit it.<\/p>\n

It is true that in many cases circumstances mean that it is necessary to communicate practically as soon as the contract is signed, but it is worthwhile, even if only in parallel, to devote sufficient time to the transfer of information<\/strong>. In this sense, once the relationship begins, it is advisable to apply a procedure that allows us to get to know the company, the sector and its competitive environment as much as possible.<\/p>\n

At PROA<\/a> we have developed the Bit\u00e1cora Method, our own methodology of corporate communication consultancy, whose first step is precisely the \"Immersion in the client\".<\/strong>. It is a fundamental component of the aforementioned Method which takes place after the briefing<\/em> y counterbriefing<\/em>and of the research previously carried out.<\/p>\n

The greater knowledge that we will acquire by applying our methodology will allow us to adapt the strategic solutions proposed in the proposal to the reality of your needs. To this end, it is advisable to draw up a detailed questionnaire<\/strong> including different sections:<\/p>\n