{"id":33045,"date":"2023-03-17T17:29:30","date_gmt":"2023-03-17T16:29:30","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=33045"},"modified":"2023-03-17T17:29:30","modified_gmt":"2023-03-17T16:29:30","slug":"entry-68","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/entrada-68\/","title":{"rendered":"Top Communication --<\/span> PROA makes the brand film \"UNE. Shared Progress\"."},"content":{"rendered":"

The specialised digital media Top Communication<\/strong><\/a><\/em> has echoed the brand film<\/em> \"UNE<\/span>. Shared Progress<\/a>\", <\/strong>that PROA<\/a><\/strong> has made for \u00a0<\/strong>the\u00a0Spanish Association for Standardisation,\u00a0UNE<\/span><\/a><\/strong>.<\/p>\n

In the words of\u00a0Javier Garc\u00eda<\/strong>The General Director of UNE<\/strong> and vice-president of ISO,<\/strong> \"The video perfectly reflects the essence of standardisation: dialogue, and how the Association, throughout our history, with a global approach, has generated and shared knowledge through standards. We are very satisfied with the result and with the good reception it is having\".<\/p>\n

Ben Kendall<\/strong>Creative Director of PROA and creative director of this piece, highlights that \"consumers want authentic stories, stories that resonate on a personal level; more and more, they shy away from anything that smacks of prefabricated messages or catch phrases. That's why brands have to learn to transform their story into a narrative that has impact and reach, and that's precisely what a brand film<\/em>\u00a0powerful it is capable of doing\".<\/p>\n

Read the full article here at Top Communication.<\/em><\/strong><\/a><\/p>\n

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