{"id":33103,"date":"2022-10-06T10:41:54","date_gmt":"2022-10-06T08:41:54","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=33103"},"modified":"2022-10-06T10:41:54","modified_gmt":"2022-10-06T08:41:54","slug":"entrance-20","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/entrada-20\/","title":{"rendered":"Luc\u00eda Casanueva --<\/span> Tamara Falc\u00f3 and the 20 \"S's\" of popular communication"},"content":{"rendered":"

PROA's managing partner, Luc\u00eda Casanueva, draws conclusions in this article in Confilegal<\/em><\/a> to achieve successful communication through a topical case.<\/p>\n

Audiences need a queen always in the wings. When we had barely buried\u00a0Elizabeth II<\/strong>has appeared\u00a0Tamara<\/strong>\u00a0I of Spain with a history of bellowing far away from Balmoral that has become a\u00a0popular communication success story<\/strong>.<\/p>\n

It is not the same thing to communicate an idea, a company, an institution, a service, a brand or a personal brand successfully. The object imposes the method.<\/p>\n

But from the crisis management it has led\u00a0the Marchioness of Gri\u00f1\u00f3n<\/strong>\u00a0With the applause from the stands we can and must draw conclusions, because in the science of communication we advance if we learn prudently from the successes of some, the mistakes of others, and the conditioning factors of the context.<\/p>\n

Says\u00a0Loreto Ruiz-Oca\u00f1a<\/strong>\u00a0at\u00a0\"Telva<\/em>\u00a0that behind the story of infidelity that has dominated the media and the \"trending topics\".<\/em>\u00a0In the social media - in Spain and abroad - you can read \"also a real manual on how to manage a brand crisis.\u00a0Tamara<\/strong>\u00a0He studied communications in the United States, and this week he got his 'doctorate' with distinction in the most important practices of life\" (...) whether by his own instinct, by divine inspiration, by family advice or by his years of training in marketing\".<\/p>\n

Evidently,\u00a0Tamara<\/strong>\u00a0has shown that he knows how to tell stories and get the audience into his pocket.<\/p>\n

Not for the first time, he manages to make it seem as if he has no other interest than to be natural, to unravel the truth, and to share his conclusions and values in a world where everything is scripted to the second and corseted in a \"...\".excel<\/em>The \"flawless\".<\/p>\n

Shrewdness:\u00a0<\/strong>realise things and see clearly what they entail.<\/p>\n

Simplicity:\u00a0<\/strong>story without disguise, fragility without make-up, strength without overacting.<\/p>\n

Sincerity<\/strong>transparency is not the same as transparency, because transparency has already become a manipulated goal that puts the spotlight where it matters most and covers the shadows with legerdemain.<\/p>\n

LIES HAVE VERY SHORT LEGS<\/h3>\n

In this dramatic autumn intermezzo with the outlines of an auto sacramental,\u00a0I\u00f1igo Onieva<\/strong>\u00a0gives life to the saying: a lie has very short legs.<\/p>\n

His ex-fianc\u00e9e interprets life itself without duplicity or deceit, with an added bonus of\u00a0serenity<\/strong>\u00a0which exposes a degree of maturity that is usually in question in a country where the\u00a0es<\/em>\u00a0The liquid liquids are proof of a crime of unbearable piety which deserves the firing squad of all the \".girls<\/em>The \"rich and all-children-well, by order of the agents of frustration.<\/p>\n

The\u00a0smile<\/strong>\u00a0is a very powerful message<\/strong>. During these wedding days\u00a0\"interruptus<\/em>that permanent gesture on the face of\u00a0Tamara\u00a0<\/strong>has communicated acceptance, assumption, humility, personality, fit, strength, \"fair play\".<\/em>The media, knowing how to be, understanding the dynamics of the media in order to expose oneself to the harshest of circumstances, and a willingness to show one's face, despite the odds, with elegance and without bloodshed.\u00a0Uma Thurman<\/strong>\u00a0in the most important scenes\u00a0\"gore\u00a0<\/em>of \"Kill Bill\".<\/em>To the disenchantment of the vampire programmes of the heart where today the compliments run and tomorrow the fame of their unblushing and soulless attributes will be hung.<\/p>\n

Sociable:<\/strong>\u00a0More of the people than of the media. More for everyone than for the elites. More for all than for their own.<\/p>\n

Sympathy<\/strong>.\u00a0Security. Robustness.<\/strong>\u00a0With principles and values as their banner without fear of cancellation by libertarians who never respect freedom, because their principles are exclusively material.<\/p>\n

Itself, the autonomy of coherence, the expression of its conscience.\u00a0The key to any leadership is identity, which inspires and influences.<\/strong>\u00a0Even that which can be splashed on the apotheosis of posture that artificial communication harbours.<\/p>\n

From this security comes this logic\u00a0fluency<\/strong>The same is true of his biography of spotlights and papel cuch\u00e9.\u00a0Singularity<\/strong>. Originality. Exclusivity. A thousand pink faces, but only one Tamara.\u00a0Healthy<\/strong>.\u00a0Sensible<\/strong>.\u00a0Lordly<\/strong>.<\/p>\n

Sorority\u00a0<\/strong>in three dimensions: the wound in her flesh and in her spirit, as an argument of connection with all women on the planet regardless of race, creed, social class or number of followers on Instagram.<\/p>\n

Seductive. Sovereign. Solvent<\/strong>. So free of debt that all his unwanted opponents - the other side, the envious, the cannibalistic press, the occasional Marxists... - are baptised with all the\u00a0es<\/em>\u00a0antithetical at the same time and by immersion: savage, sadistic, arrogant, suspicious, sinister, sordid, suspicious, submissive, shallow?<\/p>\n

SYNTHETIC. SUBLIME<\/h3>\n

The hyperventilation of the audiences is perfectly understandable with the \".case\u00a0Tamara\".<\/strong><\/em>. In Spain and abroad. The queens who are crowned outside the script are more of the people than all the populism precooked in pots and pans that the people do not taste.<\/p>\n

Between the aspirational - his stories, his lands, his gifts, his skills, his principles, the affection of the respectable, and even his faith - and our uphill western autumn, that someone should inadvertently show us how to overcome a crisis without becoming a paradigm of self-help is a democratic blessing and \"...a blessing for the world.low cost<\/em>\".\u00a0Accurate communication in spraying, divine treasure.<\/strong><\/p>\n

At this universal crossroads of journalism and communication, an interview of\u00a0Jesus Quintero<\/strong>\u00a0a\u00a0Tamara Falc\u00f3<\/strong>\u00a0would be the collapse of mediocrity and, probably, the awakening of the nobler ideals that inspire this social profession.<\/p>\n

There are people who admire the \"Madman of the Hill\".<\/strong>\u00a0with tweets and obituaries, but there is no question of imitating the veracity of their journalism. There are people who believe that communication is prefabricated sophistication and despise the fact that the whole of Spain is at the foot of\u00a0Tamara<\/strong>\u00a0\"with all that's going on\".<\/p>\n

My many years of professional experience in advising clients of all kinds<\/a>\u00a0is that learning from the good things of others is the best fruit of accurate communication.<\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

La socia directora de PROA, Luc\u00eda Casanueva, extrae conclusiones en este art\u00edculo en Confilegal para lograr una comunicaci\u00f3n exitosa a trav\u00e9s de un caso de actualidad. Las audiencias necesitan una reina siempre en el alero. Cuando apenas hab\u00edamos enterrado a\u00a0Isabel II, ha aparecido\u00a0Tamara\u00a0I de Espa\u00f1a con una historia de berrea muy lejos de Balmoral que […]<\/p>\n","protected":false},"author":28,"featured_media":26045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[460,471,25,347,472,473],"class_list":["post-33103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-comunicacion-estrategica","tag-exito","tag-lucia-casanueva","tag-proa-es","tag-sororidad","tag-tamara-falco"],"yoast_head":"\nTamara Falc\u00f3 y las 20 \u00abeses\u00bb de la comunicaci\u00f3n popular<\/title>\n<meta name=\"description\" content=\"La socia directora de PROA, Luc\u00eda Casanueva, extrae conclusiones en Confilegal sobre un caso de \u00e9xito de comunicaci\u00f3n popular.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta 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