{"id":33138,"date":"2021-03-10T13:00:29","date_gmt":"2021-03-10T12:00:29","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=33138"},"modified":"2021-03-10T13:00:29","modified_gmt":"2021-03-10T12:00:29","slug":"entry-38","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/entrada-38\/","title":{"rendered":"<span class=\"dash\">--<\/span> Luc\u00eda Casanueva and Valvanuz Serna Ruiz in the guide of Top Women in Communication"},"content":{"rendered":"<p><strong>Luc\u00eda Casanueva and Valvanuz Serna Ruiz<\/strong>PROA's managing partners, have been included in Top Comunicaci\u00f3n's list of women who are a reference in the profession, from company communication directors to CEOs of communication agencies.<\/p>\n<p><strong>Luc\u00eda Casanueva<\/strong> is an expert in corporate, financial and crisis communications. She has worked in leading multinationals in the sector such as LLYC, Kreab and Edelman and in different countries for twenty years. Her professional career includes the crisis communication management of the train accident in Santiago de Compostela in 2013, advising on OHL's entry into Inmobiliaria Colonial, the communication strategy of the Room Mate hotel chain until it became a leading company in the sector, and the development of the company's communication strategy. <em>love brand<\/em> and corporate and operational advice to clients from various sectors such as Lacoste, Art\u00e1 Capital or Mercapital. This remarkable experience led him to found PROA in 2009.<\/p>\n<p><strong>Valvanuz Serna Ruiz<\/strong> specialises in corporate communications, mainly in the FMCG and professional services sectors. After more than twenty years of experience in companies such as LLYC, Porter Novelli, Ketchum and MC Dilo, Valvanuz has extensive experience in the creation, development and execution of comprehensive communication plans for national and international clients from different sectors such as Diageo, Talgo, Citigroup, Philip Morris, Colgate, Telef\u00f3nica, La Sirena and KPMG, among others. In 2015, she joined Luc\u00eda to lead PROA and position it as the benchmark consultancy for effective communication.<\/p>\n<h2><strong>YOU CAN ACCESS THE COMPLETE LIST BY CLICKING <a href=\"https:\/\/www.topcomunicacion.com\/guia-mujeres-top-sector-comunicacion-marketing\/\">CLICK HERE<\/a>.<\/strong><\/h2>","protected":false},"excerpt":{"rendered":"<p>Luc\u00eda Casanueva y Valvanuz Serna Ruiz, socias directoras de PROA, han sido incluidas en la lista elaborada por Top Comunicaci\u00f3n sobre mujeres que son referencia en la profesi\u00f3n, desde directoras de comunicaci\u00f3n de empresas a CEOs de agencias de comunicaci\u00f3n. Luc\u00eda Casanueva es experta en comunicaci\u00f3n corporativa, financiera y de crisis. Ha trabajado en multinacionales [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":22533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[347],"class_list":["post-33138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-proa-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2014\u2014 Luc\u00eda Casanueva y Valvanuz Serna Ruiz en la gu\u00eda de mujeres Top de la Comunicaci\u00f3n - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2014\u2014 Luc\u00eda Casanueva y Valvanuz Serna Ruiz en la gu\u00eda de mujeres Top de la Comunicaci\u00f3n - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Luc\u00eda Casanueva y Valvanuz Serna Ruiz, socias directoras de PROA, han sido incluidas en la lista elaborada por Top Comunicaci\u00f3n sobre mujeres que son referencia en la profesi\u00f3n, desde directoras de comunicaci\u00f3n de empresas a CEOs de agencias de comunicaci\u00f3n. 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