{"id":33140,"date":"2021-03-02T13:03:35","date_gmt":"2021-03-02T12:03:35","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=33140"},"modified":"2021-03-02T13:03:35","modified_gmt":"2021-03-02T12:03:35","slug":"entry-39","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/entrada-39\/","title":{"rendered":"Antonio Garc\u00eda Villanueva --<\/span> Microinfluencers: what are they and how to use them in communication?"},"content":{"rendered":"

Antonio Garc\u00eda Villanueva, Senior Consultant at PROA,<\/strong> analyses for a TOP Communication article that 2021 could be the year of the microinfluencers<\/em> for having more credibility than the influencers<\/em> media. The evolution of the digital era has brought new consumer and prescriber profiles. Companies, aware of this new panorama, have for years been using the influencers<\/em> to get closer to their products and\/or services, especially in the face of an over-saturated information-advertising landscape.<\/p>\n

Garc\u00eda Villanueva explains that, in the aftermath of the pandemic, social media communication strategies have had to adapt due to the changing social ecosystem. The New platforms have grown exponentially such as: TikTok or Twitch make the approach: <\/strong>Which influencer should I select for my social media campaign?<\/p>\n

When a company wants to develop a specific action on social networks with social impact and reach, a good strategy is to resort to famous influencers with hundreds of thousands of followers, but there is another strategy that is increasingly recurrent (and successful): the so called\u00a0microinfluencers<\/strong>. This type of profiles, everyday people with a notable mass of followers and focused on one or several niches such as age or geographic area, can be the key to our strategy to reach the firm's target audience and generate engagement between the brand and potential consumers.<\/p>\n

This complete article has been published in TOP Communication. Access it by clicking click here<\/a>.<\/strong><\/h2>","protected":false},"excerpt":{"rendered":"

Antonio Garc\u00eda Villanueva, Consultor Senior de PROA, analiza para un art\u00edculo de TOP Comunicaci\u00f3n que 2021 puede ser el a\u00f1o de los microinfluencers por tener m\u00e1s credibilidad que los influencers medi\u00e1ticos.\u00a0La evoluci\u00f3n de la era digital ha tra\u00eddo nuevos perfiles de consumidor y prescriptor.\u00a0Las empresas, conocedoras de este nuevo panorama, han utilizado desde hace a\u00f1os […]<\/p>\n","protected":false},"author":28,"featured_media":23015,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[67,175,347],"class_list":["post-33140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-comunicacion","tag-digital","tag-proa-es"],"yoast_head":"\nAntonio Garc\u00eda Villanueva \u2014\u2014 Microinfluencers: qu\u00e9 son y c\u00f3mo usarlos en comunicaci\u00f3n - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Antonio Garc\u00eda Villanueva \u2014\u2014 Microinfluencers: qu\u00e9 son y c\u00f3mo usarlos en comunicaci\u00f3n - 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