{"id":33144,"date":"2021-02-10T13:06:14","date_gmt":"2021-02-10T12:06:14","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=33144"},"modified":"2021-02-10T13:06:14","modified_gmt":"2021-02-10T12:06:14","slug":"entry-41","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/entrada-41\/","title":{"rendered":"Valvanuz Serna--<\/span> Recommendations for organisations in a post-COVID world"},"content":{"rendered":"

Valvanuz Serna, Managing Partner of PROA, <\/strong>is a new approach to communication in a post COVID world <\/strong>and analyses, in order to Influential Cantabria<\/strong>The different aspects to be taken into account in order to \"navigate\" with flexibility in a context where what works today may not work tomorrow.<\/p>\n

It has been a year since the coronavirus hit us full force and it is here to stay, it seems. For any company, regardless of size and activity, trying to plan around the virus is a real challenge, even for those with the best crisis plans. The situation is dynamic and changing by the minute. And while the main focus at the moment is still on reducing the spread of the virus and protecting people's health, especially that of the most vulnerable, there are a range of economic effects that also need to be taken into account.<\/p>\n

In addition to this, there is another crisis, that of trust in institutions, which means that companies are taking on a new role in terms of brand and its values. In this context,\u00a0what do we recommend to organisations in a post-COVID world?<\/strong><\/p>\n

Companies should not use this crisis opportunistically for brand promotion in the first place, as they are demonstrably expected to be helpful during this pandemic.\u00a0It is time for action and nothing communicates more than facts.<\/strong>\u00a0Any business move that might suggest that this situation is being exploited for the benefit of the business can have disastrous effects on the reputation of that brand.<\/p>\n

This complete article has been published in Influyentes Cantabria. Access by clicking here click here<\/a>.<\/strong><\/h2>","protected":false},"excerpt":{"rendered":"

Valvanuz Serna, Socia Directora de\u00a0PROA, se adentra en la comunicaci\u00f3n en un mundo post COVID y analiza, para Influyentes Cantabria, distintos aspectos a tener en cuenta para \u201cnavegar\u201d con flexibilidad en un contexto en el que lo que hoy sirve, ma\u00f1ana puede que ya no. Hace ya un a\u00f1o que el coronavirus nos impact\u00f3 de […]<\/p>\n","protected":false},"author":28,"featured_media":22908,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[67,344,406,25,347],"class_list":["post-33144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-comunicacion","tag-comunicacion-empresarial","tag-covid","tag-lucia-casanueva","tag-proa-es"],"yoast_head":"\nValvanuz Serna\u2014\u2014 Recomendaciones para las organizaciones en un mundo post COVID - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valvanuz Serna\u2014\u2014 Recomendaciones para las organizaciones en un mundo post COVID - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Valvanuz Serna, Socia Directora de\u00a0PROA, se adentra en la comunicaci\u00f3n en un mundo post COVID y analiza, para Influyentes Cantabria, distintos aspectos a tener en cuenta para \u201cnavegar\u201d con flexibilidad en un contexto en el que lo que hoy sirve, ma\u00f1ana puede que ya no. 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