{"id":33146,"date":"2021-01-27T13:08:15","date_gmt":"2021-01-27T12:08:15","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=33146"},"modified":"2021-01-27T13:08:15","modified_gmt":"2021-01-27T12:08:15","slug":"entry-42","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/entrada-42\/","title":{"rendered":"Barbara Yuste<span class=\"dash\">--<\/span> Why all social networks want us to watch stories"},"content":{"rendered":"<p>The \"story\" format popularised by platforms such as Instagram, although previously popularised by Snapchat, has been transferred to other networks such as Twitter and LinkedIn.<\/p>\n<p>Our Digital Area Manager, B\u00e1rbara Yuste, analyses why all social networks are opting for ephemeral content in an article published in Verne.<\/p>\n<h2><strong>To read the full article click here <a href=\"https:\/\/verne.elpais.com\/verne\/2020\/12\/02\/articulo\/1606909377_142780.html\" target=\"_blank\" rel=\"noopener\">click here<\/a>.<\/strong><\/h2>\n<hr \/>\n<p>&nbsp;<\/p>\n<div>\n<p style=\"text-align: justify;\"><a class=\"lightbox-added alignleft\" href=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2020\/06\/U8wrhRQz_400x400.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-21246 size-thumbnail\" src=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2020\/06\/U8wrhRQz_400x400-80x80.jpg\" alt=\"\" width=\"80\" height=\"80\" \/><\/a><\/p>\n<p><span style=\"font-family: 'Ogg-Medium'; font-style: normal!important; font-size: 24px; color: #10272e;\">Barbara Yuste<\/span><br \/>\n<span style=\"font-family: 'OggText-light'; font-size: 15px; font-style: italic; display: block; margin-top: -10px;\">Head of PROA's Digital Area<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>El formato \u00abstory\u00bb que han popularizado plataformas como Instagram, aunque previamente lo hiciera Snapchat, se ha trasladado a otras redes como Twitter y LinkedIn. Nuestra responsable del \u00c1rea Digital, B\u00e1rbara Yuste, analiza por qu\u00e9 todas las redes sociales se decantan por el contenido ef\u00edmero en un art\u00edculo publicado en Verne. Para leer el art\u00edculo completo [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":22834,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[407,67,402],"class_list":["post-33146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-campanas-es","tag-comunicacion","tag-talento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u00e1rbara Yuste\u2014\u2014 Por qu\u00e9 todas las redes sociales quieren que veamos &#039;stories&#039; - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e1rbara Yuste\u2014\u2014 Por qu\u00e9 todas las redes sociales quieren que veamos &#039;stories&#039; - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"El formato \u00abstory\u00bb que han popularizado plataformas como Instagram, aunque previamente lo hiciera Snapchat, se ha trasladado a otras redes como Twitter y LinkedIn. Nuestra responsable del \u00c1rea Digital, B\u00e1rbara Yuste, analiza por qu\u00e9 todas las redes sociales se decantan por el contenido ef\u00edmero en un art\u00edculo publicado en Verne. Para leer el art\u00edculo completo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/entry-42\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-27T12:08:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/entrada-42\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/entrada-42\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"B\u00e1rbara Yuste\u2014\u2014 Por qu\u00e9 todas las redes sociales quieren que veamos &#8216;stories&#8217;\",\"datePublished\":\"2021-01-27T12:08:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/entrada-42\/\"},\"wordCount\":86,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/entrada-42\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"campa\u00f1as\",\"comunicacion\",\"talento\"],\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/entrada-42\/\",\"url\":\"https:\/\/proacomunicacion.es\/entrada-42\/\",\"name\":\"B\u00e1rbara Yuste\u2014\u2014 Por qu\u00e9 todas las redes sociales quieren que veamos 'stories' - PROA Comunicaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/entrada-42\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/entrada-42\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2021-01-27T12:08:15+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/proacomunicacion.es\/entrada-42\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/proacomunicacion.es\/entrada-42\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/entrada-42\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/proacomunicacion.es\/entrada-42\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/proacomunicacion.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B\u00e1rbara Yuste\u2014\u2014 Por qu\u00e9 todas las redes sociales quieren que veamos &#8216;stories&#8217;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/proacomunicacion.es\/#website\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"name\":\"PROA Comunicaci\u00f3n\",\"description\":\"Agencia de Comunicaci\u00f3n Corporativa en Madrid, Barcelona y Galicia.\",\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"alternateName\":\"PROA Comunicaci\u00f3n\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/proacomunicacion.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/proacomunicacion.es\/#organization\",\"name\":\"PROA Comunicaci\u00f3n\",\"alternateName\":\"PROA Comunicaci\u00f3n\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"contentUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"width\":136,\"height\":33,\"caption\":\"PROA Comunicaci\u00f3n\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/proacomunica\",\"https:\/\/es.linkedin.com\/company\/proa-comunicacion_2\",\"https:\/\/www.instagram.com\/proacomunica\/\",\"https:\/\/www.youtube.com\/@proacomunicacion\",\"https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\",\"name\":\"PROA Comunicaci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g\",\"caption\":\"PROA Comunicaci\u00f3n\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B\u00e1rbara Yuste-- Why all social networks want us to see 'stories' - PROA Comunicaci\u00f3n","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"en_GB","og_type":"article","og_title":"B\u00e1rbara Yuste\u2014\u2014 Por qu\u00e9 todas las redes sociales quieren que veamos 'stories' - PROA Comunicaci\u00f3n","og_description":"El formato \u00abstory\u00bb que han popularizado plataformas como Instagram, aunque previamente lo hiciera Snapchat, se ha trasladado a otras redes como Twitter y LinkedIn. Nuestra responsable del \u00c1rea Digital, B\u00e1rbara Yuste, analiza por qu\u00e9 todas las redes sociales se decantan por el contenido ef\u00edmero en un art\u00edculo publicado en Verne. Para leer el art\u00edculo completo [&hellip;]","og_url":"https:\/\/proacomunicacion.es\/en\/entry-42\/","og_site_name":"PROA Comunicaci\u00f3n","article_published_time":"2021-01-27T12:08:15+00:00","og_image":[{"width":2560,"height":1414,"url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg","type":"image\/jpeg"}],"author":"PROA Comunicaci\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@proacomunica","twitter_site":"@proacomunica","twitter_misc":{"Written by":"PROA Comunicaci\u00f3n","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/proacomunicacion.es\/entrada-42\/#article","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/entrada-42\/"},"author":{"name":"PROA Comunicaci\u00f3n","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60"},"headline":"B\u00e1rbara Yuste\u2014\u2014 Por qu\u00e9 todas las redes sociales quieren que veamos &#8216;stories&#8217;","datePublished":"2021-01-27T12:08:15+00:00","mainEntityOfPage":{"@id":"https:\/\/proacomunicacion.es\/entrada-42\/"},"wordCount":86,"publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"image":{"@id":"https:\/\/proacomunicacion.es\/entrada-42\/#primaryimage"},"thumbnailUrl":"","keywords":["campa\u00f1as","comunicacion","talento"],"articleSection":["Actualidad"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/proacomunicacion.es\/entrada-42\/","url":"https:\/\/proacomunicacion.es\/entrada-42\/","name":"B\u00e1rbara Yuste-- Why all social networks want us to see 'stories' - PROA Comunicaci\u00f3n","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/proacomunicacion.es\/entrada-42\/#primaryimage"},"image":{"@id":"https:\/\/proacomunicacion.es\/entrada-42\/#primaryimage"},"thumbnailUrl":"","datePublished":"2021-01-27T12:08:15+00:00","breadcrumb":{"@id":"https:\/\/proacomunicacion.es\/entrada-42\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/proacomunicacion.es\/entrada-42\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/entrada-42\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/proacomunicacion.es\/entrada-42\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/proacomunicacion.es\/"},{"@type":"ListItem","position":2,"name":"B\u00e1rbara Yuste\u2014\u2014 Por qu\u00e9 todas las redes sociales quieren que veamos &#8216;stories&#8217;"}]},{"@type":"WebSite","@id":"https:\/\/proacomunicacion.es\/#website","url":"https:\/\/proacomunicacion.es\/","name":"PROA Communication","description":"Corporate Communications Agency in Madrid, Barcelona and Galicia.","publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"alternateName":"PROA Comunicaci\u00f3n","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/proacomunicacion.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/proacomunicacion.es\/#organization","name":"PROA Communication","alternateName":"PROA Comunicaci\u00f3n","url":"https:\/\/proacomunicacion.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/","url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","contentUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","width":136,"height":33,"caption":"PROA Comunicaci\u00f3n"},"image":{"@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/proacomunica","https:\/\/es.linkedin.com\/company\/proa-comunicacion_2","https:\/\/www.instagram.com\/proacomunica\/","https:\/\/www.youtube.com\/@proacomunicacion","https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin"]},{"@type":"Person","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60","name":"PROA Communication","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g","caption":"PROA Comunicaci\u00f3n"}}]}},"_links":{"self":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts\/33146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/comments?post=33146"}],"version-history":[{"count":0,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts\/33146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/media?parent=33146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/categories?post=33146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/tags?post=33146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}