{"id":33188,"date":"2019-03-25T16:55:42","date_gmt":"2019-03-25T15:55:42","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=33188"},"modified":"2019-03-25T16:55:42","modified_gmt":"2019-03-25T15:55:42","slug":"entry-62","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/entrada-62\/","title":{"rendered":"Pablo de Villota, Director of Sports &amp; Entertainment at Proa Comunicaci\u00f3n, takes part in an ABC article"},"content":{"rendered":"<p style=\"text-align: justify;\">Pablo de Villota, Director of Sports &amp; Entertainment at Proa Comunicaci\u00f3n, has contributed to an ABC article on Marlboro's sponsorship of the Italian Formula 1 team Ferrari. Pablo, who managed Santander's sponsorship of Ferrari during the Alonso era, argues that \"the sponsorship strategy was brilliant because the memory of the brand has remained unchanged. The public still associates Ferrari's red colour with Marlboro.<\/p>\n<p>Read article: <a href=\"https:\/\/www.abc.es\/deportes\/formula-1\/abci-patrocinador-invisible-ferrari-201903210133_noticia.html\">Ferrari's invisible sponsor<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Pablo de Villota, director de Sports &amp; Entertainment de Proa Comunicaci\u00f3n, ha participado en un art\u00edculo de ABC sobre el patrocinio de Marlboro de la escuder\u00eda italiana de Formula 1 Ferrari. Pablo, que gestion\u00f3 el patrocinio del Santander en Ferrari en la era Alonso, sostiene que \u00abla estrategia de patrocinio fue brillante porque el recuerdo [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":10699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[9,10,11,216,14,217,218,198,63,7],"class_list":["post-33188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-agencia-comunicacion-empresarial","tag-agencia-de-comunicacion","tag-agencia-de-comunicacion-corporativa","tag-banco-santander","tag-consultora-de-comunicacion","tag-fernando-alonso","tag-ferrari","tag-pablo-de-villota","tag-patrocinio","tag-proa-comunicacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pablo de Villota, director de Sports &amp; Entertainment de Proa Comunicaci\u00f3n, participa en un art\u00edculo de ABC - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pablo de Villota, director de Sports &amp; Entertainment de Proa Comunicaci\u00f3n, participa en un art\u00edculo de ABC - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Pablo de Villota, director de Sports &amp; Entertainment de Proa Comunicaci\u00f3n, ha participado en un art\u00edculo de ABC sobre el patrocinio de Marlboro de la escuder\u00eda italiana de Formula 1 Ferrari. Pablo, que gestion\u00f3 el patrocinio del Santander en Ferrari en la era Alonso, sostiene que \u00abla estrategia de patrocinio fue brillante porque el recuerdo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/entry-62\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-25T15:55:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/entrada-62\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/entrada-62\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"Pablo de Villota, director de Sports &#038; 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