{"id":33203,"date":"2021-04-07T17:46:47","date_gmt":"2021-04-07T15:46:47","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=33203"},"modified":"2021-04-07T17:46:47","modified_gmt":"2021-04-07T15:46:47","slug":"entry-71","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/entrada-71\/","title":{"rendered":"Barbara Yuste<span class=\"dash\">--<\/span> \"The data provides scientific evidence, not opinions, but facts\"."},"content":{"rendered":"<p>The debate on the contributions of Big Data and AI has focused on business within organisations, but they are becoming increasingly important for companies' communication strategies.<\/p>\n<p>Our Digital Area Manager, B\u00e1rbara Yuste, analyses the benefits that the use of Big Data and AI can bring to communication in an interview for Big Data Magazine.<\/p>\n<h2><strong>To read the full interview, click here <a href=\"https:\/\/bigdatamagazine.es\/los-datos-aportan-evidencia-cientifica-no-son-opiniones-sino-hechos\">click here<\/a>.<\/strong><\/h2>\n<hr \/>\n<p>&nbsp;<\/p>\n<div>\n<p style=\"text-align: justify;\"><a class=\"lightbox-added alignleft\" href=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2020\/06\/U8wrhRQz_400x400.jpg\"><img decoding=\"async\" class=\"alignnone wp-image-21246 size-thumbnail\" src=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2020\/06\/U8wrhRQz_400x400-80x80.jpg\" alt=\"\" width=\"80\" height=\"80\" \/><\/a><\/p>\n<p><span style=\"font-family: 'Ogg-Medium'; font-style: normal!important; font-size: 24px; color: #10272e;\">Barbara Yuste<\/span><br \/>\n<span style=\"font-family: 'OggText-light'; font-size: 15px; font-style: italic; display: block; margin-top: -10px;\">Head of PROA's Digital Area<\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>El debate sobre las aportaciones del Big Data y la IA se han centrado en el negocio dentro de las organizaciones, pero cada d\u00eda tienen m\u00e1s importancia para las estrategias de comunicaci\u00f3n de las empresas. Nuestra responsable del \u00c1rea Digital, B\u00e1rbara Yuste, analiza los beneficios que puede aportar el uso del Big Data y la [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":23416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[407,67,402],"class_list":["post-33203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-campanas-es","tag-comunicacion","tag-talento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u00e1rbara Yuste\u2014\u2014 &quot;Los datos aportan evidencia cient\u00edfica, no son opiniones, sino hechos&quot; - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B\u00e1rbara Yuste\u2014\u2014 &quot;Los datos aportan evidencia cient\u00edfica, no son opiniones, sino hechos&quot; - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"El debate sobre las aportaciones del Big Data y la IA se han centrado en el negocio dentro de las organizaciones, pero cada d\u00eda tienen m\u00e1s importancia para las estrategias de comunicaci\u00f3n de las empresas. Nuestra responsable del \u00c1rea Digital, B\u00e1rbara Yuste, analiza los beneficios que puede aportar el uso del Big Data y la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/entry-71\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-07T15:46:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/entrada-71\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/entrada-71\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"B\u00e1rbara Yuste\u2014\u2014 \u00abLos datos aportan evidencia cient\u00edfica, no son opiniones, sino hechos\u00bb\",\"datePublished\":\"2021-04-07T15:46:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/entrada-71\/\"},\"wordCount\":104,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/entrada-71\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"campa\u00f1as\",\"comunicacion\",\"talento\"],\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/entrada-71\/\",\"url\":\"https:\/\/proacomunicacion.es\/entrada-71\/\",\"name\":\"B\u00e1rbara Yuste\u2014\u2014 \\\"Los datos aportan evidencia cient\u00edfica, no son opiniones, sino hechos\\\" - 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