{"id":33277,"date":"2023-10-16T15:30:40","date_gmt":"2023-10-16T13:30:40","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=33277"},"modified":"2024-03-13T06:12:08","modified_gmt":"2024-03-13T06:12:08","slug":"aec","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/aec\/","title":{"rendered":"The ACS trusts PROA Comunicaci\u00f3n to strengthen its communication strategy."},"content":{"rendered":"<p>The <strong><a href=\"https:\/\/aecconsultoras.com\/\">Spanish Association of Consultancy Firms<\/a><\/strong> <strong>(CET)<\/strong>the umbrella organisation for the main national and international technology consultancy firms, has contracted <a href=\"https:\/\/proacomunicacion.es\/en\/\"><strong>PROA Communication<\/strong><\/a> to develop and execute its communication strategy. The consultancy firm, a benchmark in managing the communication of business associations, will work for <strong>enhancing the public image and recognition of the ACS<\/strong> as an interlocutor and representative of the sector as a whole. As for the companies that make up the AEC, PROA Comunicaci\u00f3n will focus on two aspects: on the one hand, to promote the positive image of consultancy firms to their key audiences; and, on the other hand, to highlight the role of consultancy firms in the modernisation of the economy, and their leadership in the digital transformation of companies and in the generation and improvement of quality employment.<\/p>\n<p>The AEC is the benchmark in the consultancy market in our country, bringing together the main companies that<strong> represent 67% of the Spanish IT sector<\/strong>. It brings together 27 of the world's leading consulting and IT companies. It is also a member of the Federation of European Consulting Associations (FEACO).<\/p>\n<p>Companies in this sector are leading the digital transformation processes in Spain, contributing to the modernisation of the productive fabric. Their total revenues in 2022 reached<strong> 19,659 million euros and employ almost 265,000 professionals.<\/strong>of which more than 63% are university graduates.<\/p>\n<p>For <a href=\"https:\/\/es.wikipedia.org\/wiki\/Luc%C3%ADa_Casanueva\"><strong>Luc\u00eda Casanueva<\/strong><\/a> y <a href=\"https:\/\/proacomunicacion.es\/en\/consultores-comunicacion-corporativa\/valvanuz-serna-ruiz\/\"><strong>Valvanuz Serna Ruiz<\/strong><\/a>According to the managing partners of PROA Comunicaci\u00f3n, \"we are excited to accept the challenge of helping the AEC to consolidate its image as a benchmark in the consultancy sector and we also want to be a loudspeaker for the important role of consultancy firms in the economy and society\".<\/p>\n<p>For its part,<strong> Elena Salgado<\/strong>The President of the Spanish Association of Consultancy Firms (AEC) points out that \"... the Spanish Association of Consultancy Firms (AEC) is the only one of its kind in Spain.<strong>to rely on PROA to manage the Association's communication<\/strong> will increase the visibility of the ACS and highlight the importance of the consultancy sector, which is essential to advance the digitalisation of companies and institutions and the economic growth of the country\".<\/p>","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n Espa\u00f1ola de Empresas de Consultor\u00eda (AEC), patronal que aglutina a las principales consultoras tecnol\u00f3gicas tanto nacionales como internacionales, ha contratado a PROA Comunicaci\u00f3n para desarrollar y ejecutar su estrategia de comunicaci\u00f3n. La consultora, referente en gestionar la comunicaci\u00f3n de asociaciones empresariales, trabajar\u00e1 para potenciar la imagen p\u00fablica y el reconocimiento de la AEC [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":40565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2338,131],"tags":[2279,2117,2280,2281,7],"class_list":["post-33277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-noticias","tag-aec","tag-consultoria","tag-elena-salgado","tag-empresas-de-consultoria","tag-proa-comunicacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La AEC conf\u00eda en PROA Comunicaci\u00f3n para fortalecer su estrategia de comunicaci\u00f3n La AEC conf\u00eda en PROA Comunicaci\u00f3n para fortalecer su estrategia de comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"La Asociaci\u00f3n Espa\u00f1ola de Empresas de Consultor\u00eda (AEC), patronal que aglutina a las principales consultoras, ha contratado a PROA Comunicaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/aec\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La AEC conf\u00eda en PROA Comunicaci\u00f3n para fortalecer su estrategia de comunicaci\u00f3n La AEC conf\u00eda en PROA Comunicaci\u00f3n para fortalecer su estrategia de comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"La Asociaci\u00f3n Espa\u00f1ola de Empresas de Consultor\u00eda (AEC), patronal que aglutina a las principales consultoras, ha contratado a PROA Comunicaci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/aec\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-16T13:30:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-13T06:12:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2023\/10\/AEC-PROA-300x232-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"232\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/aec\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/aec\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"La AEC conf\u00eda en PROA Comunicaci\u00f3n para fortalecer su estrategia de comunicaci\u00f3n\",\"datePublished\":\"2023-10-16T13:30:40+00:00\",\"dateModified\":\"2024-03-13T06:12:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/aec\/\"},\"wordCount\":403,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/aec\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2023\/10\/AEC-PROA-300x232-1.jpg\",\"keywords\":[\"AEC\",\"Consultor\u00eda\",\"Elena Salgado\",\"empresas de consultor\u00eda\",\"Proa Comunicaci\u00f3n\"],\"articleSection\":[\"Actualidad\",\"Noticias\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/aec\/\",\"url\":\"https:\/\/proacomunicacion.es\/aec\/\",\"name\":\"La AEC conf\u00eda en PROA Comunicaci\u00f3n para fortalecer su estrategia de comunicaci\u00f3n La AEC conf\u00eda en PROA Comunicaci\u00f3n para fortalecer su estrategia de comunicaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/aec\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/aec\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2023\/10\/AEC-PROA-300x232-1.jpg\",\"datePublished\":\"2023-10-16T13:30:40+00:00\",\"dateModified\":\"2024-03-13T06:12:08+00:00\",\"description\":\"La Asociaci\u00f3n Espa\u00f1ola de Empresas de Consultor\u00eda (AEC), patronal que aglutina a las principales consultoras, ha contratado a PROA Comunicaci\u00f3n.\",\"breadcrumb\":{\"@id\":\"https:\/\/proacomunicacion.es\/aec\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/proacomunicacion.es\/aec\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/aec\/#primaryimage\",\"url\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2023\/10\/AEC-PROA-300x232-1.jpg\",\"contentUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2023\/10\/AEC-PROA-300x232-1.jpg\",\"width\":300,\"height\":232},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/proacomunicacion.es\/aec\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/proacomunicacion.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La AEC conf\u00eda en PROA Comunicaci\u00f3n para fortalecer su estrategia de comunicaci\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/proacomunicacion.es\/#website\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"name\":\"PROA Comunicaci\u00f3n\",\"description\":\"Agencia de Comunicaci\u00f3n Corporativa en Madrid, Barcelona y Galicia.\",\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"alternateName\":\"PROA Comunicaci\u00f3n\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/proacomunicacion.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/proacomunicacion.es\/#organization\",\"name\":\"PROA Comunicaci\u00f3n\",\"alternateName\":\"PROA Comunicaci\u00f3n\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"contentUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"width\":136,\"height\":33,\"caption\":\"PROA Comunicaci\u00f3n\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/proacomunica\",\"https:\/\/es.linkedin.com\/company\/proa-comunicacion_2\",\"https:\/\/www.instagram.com\/proacomunica\/\",\"https:\/\/www.youtube.com\/@proacomunicacion\",\"https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\",\"name\":\"PROA Comunicaci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g\",\"caption\":\"PROA Comunicaci\u00f3n\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The ACS trusts in PROA Comunicaci\u00f3n to strengthen its communication strategy The ACS trusts in PROA Comunicaci\u00f3n to strengthen its communication strategy","description":"The Spanish Association of Consultancy Firms (AEC), the umbrella organisation for the main consultancy firms, has contracted PROA Comunicaci\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/proacomunicacion.es\/en\/aec\/","og_locale":"en_GB","og_type":"article","og_title":"La AEC conf\u00eda en PROA Comunicaci\u00f3n para fortalecer su estrategia de comunicaci\u00f3n La AEC conf\u00eda en PROA Comunicaci\u00f3n para fortalecer su estrategia de comunicaci\u00f3n","og_description":"La Asociaci\u00f3n Espa\u00f1ola de Empresas de Consultor\u00eda (AEC), patronal que aglutina a las principales consultoras, ha contratado a PROA Comunicaci\u00f3n.","og_url":"https:\/\/proacomunicacion.es\/en\/aec\/","og_site_name":"PROA Comunicaci\u00f3n","article_published_time":"2023-10-16T13:30:40+00:00","article_modified_time":"2024-03-13T06:12:08+00:00","og_image":[{"width":300,"height":232,"url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2023\/10\/AEC-PROA-300x232-1.jpg","type":"image\/jpeg"}],"author":"PROA Comunicaci\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@proacomunica","twitter_site":"@proacomunica","twitter_misc":{"Written by":"PROA Comunicaci\u00f3n","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/proacomunicacion.es\/aec\/#article","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/aec\/"},"author":{"name":"PROA Comunicaci\u00f3n","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60"},"headline":"La AEC conf\u00eda en PROA Comunicaci\u00f3n para fortalecer su estrategia de comunicaci\u00f3n","datePublished":"2023-10-16T13:30:40+00:00","dateModified":"2024-03-13T06:12:08+00:00","mainEntityOfPage":{"@id":"https:\/\/proacomunicacion.es\/aec\/"},"wordCount":403,"publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"image":{"@id":"https:\/\/proacomunicacion.es\/aec\/#primaryimage"},"thumbnailUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2023\/10\/AEC-PROA-300x232-1.jpg","keywords":["AEC","Consultor\u00eda","Elena Salgado","empresas de consultor\u00eda","Proa Comunicaci\u00f3n"],"articleSection":["Actualidad","Noticias"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/proacomunicacion.es\/aec\/","url":"https:\/\/proacomunicacion.es\/aec\/","name":"The ACS trusts in PROA Comunicaci\u00f3n to strengthen its communication strategy The ACS trusts in PROA Comunicaci\u00f3n to strengthen its communication strategy","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/proacomunicacion.es\/aec\/#primaryimage"},"image":{"@id":"https:\/\/proacomunicacion.es\/aec\/#primaryimage"},"thumbnailUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2023\/10\/AEC-PROA-300x232-1.jpg","datePublished":"2023-10-16T13:30:40+00:00","dateModified":"2024-03-13T06:12:08+00:00","description":"The Spanish Association of Consultancy Firms (AEC), the umbrella organisation for the main consultancy firms, has contracted PROA Comunicaci\u00f3n.","breadcrumb":{"@id":"https:\/\/proacomunicacion.es\/aec\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/proacomunicacion.es\/aec\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/aec\/#primaryimage","url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2023\/10\/AEC-PROA-300x232-1.jpg","contentUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2023\/10\/AEC-PROA-300x232-1.jpg","width":300,"height":232},{"@type":"BreadcrumbList","@id":"https:\/\/proacomunicacion.es\/aec\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/proacomunicacion.es\/"},{"@type":"ListItem","position":2,"name":"La AEC conf\u00eda en PROA Comunicaci\u00f3n para fortalecer su estrategia de comunicaci\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/proacomunicacion.es\/#website","url":"https:\/\/proacomunicacion.es\/","name":"PROA Communication","description":"Corporate Communications Agency in Madrid, Barcelona and Galicia.","publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"alternateName":"PROA Comunicaci\u00f3n","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/proacomunicacion.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/proacomunicacion.es\/#organization","name":"PROA Communication","alternateName":"PROA Comunicaci\u00f3n","url":"https:\/\/proacomunicacion.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/","url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","contentUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","width":136,"height":33,"caption":"PROA Comunicaci\u00f3n"},"image":{"@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/proacomunica","https:\/\/es.linkedin.com\/company\/proa-comunicacion_2","https:\/\/www.instagram.com\/proacomunica\/","https:\/\/www.youtube.com\/@proacomunicacion","https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin"]},{"@type":"Person","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60","name":"PROA Communication","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g","caption":"PROA Comunicaci\u00f3n"}}]}},"_links":{"self":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts\/33277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/comments?post=33277"}],"version-history":[{"count":1,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts\/33277\/revisions"}],"predecessor-version":[{"id":40566,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts\/33277\/revisions\/40566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/media\/40565"}],"wp:attachment":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/media?parent=33277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/categories?post=33277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/tags?post=33277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}