{"id":33295,"date":"2023-10-25T16:38:46","date_gmt":"2023-10-25T14:38:46","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=33295"},"modified":"2024-03-13T06:12:06","modified_gmt":"2024-03-13T06:12:06","slug":"yago-de-la-cierva-crisis-moments-true-leadership","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/yago-de-la-cierva-crisis-momentos-verdadero-liderazgo\/","title":{"rendered":"Yago de la Cierva <span class=\"dash\">--<\/span> \"Crises are the moments when true leadership is seen\"."},"content":{"rendered":"<p>The risks that threaten companies are becoming larger and more complex. Companies operate in volatile environments and the geopolitical context does not give the economy any respite, as shown by the conflicts in Ukraine and the Middle East. With the aim of shedding light on the management of contemporary crises, <strong><a href=\"https:\/\/proacomunicacion.es\/en\/\">PROA Communication<\/a><\/strong> held on Tuesday a new edition of its '<strong>Current Affairs Dialogues<\/strong>' with <strong><a href=\"https:\/\/proacomunicacion.es\/en\/consultores-comunicacion-corporativa\/yago-de-la-cierva\/\">Yago de la Cierva<\/a><\/strong>Crisis Communications Director at <strong>PROA Communication<\/strong>teacher in <strong><a href=\"https:\/\/www.iese.edu\/es\/\">IESE Business School<\/a><\/strong> and author of\u00a0<em>Navigating turbulent waters.<\/em><\/p>\n<p>De la Cierva has a long track record in reputation management and critical situation management. He has also been founder and director of the international agency TV ROMEreports and Executive Director of the <strong>World Youth Day Madrid 2011<\/strong>. In his experience, prevention and managerial preparedness make the difference in overcoming a serious threat.<\/p>\n<p>\"Crises are the moments when real leadership is seen. They are crises of governance, not of communication, so they are either managed by decision-makers or not at all. <strong>The leader is the one who opens the unexplored path, which is why the preparation of top management is so important.<\/strong>\"he said. In this regard, he referred to the latest report of the\u00a0<em>Institute for Crisis Management<\/em>57% of crises break out because organisations do not pay attention to them in their gestation period. A fact that reinforces <strong>the need to include risk prevention and risk analysis in the non-market strategy<\/strong>.<\/p>\n<p>\"<strong>Companies call in at the last moment, when the crisis hits, but they must understand that what is not prevention is merely damage control.<\/strong>s,\" he said. As an example of good foresight, he cited the Wimbledon tournament, which had protected itself since 2003 with insurance against coronavirus pandemics and was able to save its accounts when it had to cancel in 2020.<\/p>\n<p>In this small-format meeting, PROA Comunicaci\u00f3n brought together executives from IBEX 35 companies, decision-makers from the private sector and business associations. During the colloquium they analysed<strong>\u00a0also cases of corporate and reputational crises that have dominated the media agenda in recent months.<\/strong>. \"These situations can be avoided in two ways: by not making mistakes, which is impossible; or by having a strong and solid relationship with our stakeholders that leads to an understanding in case of crisis,\" said De la Cierva.<\/p>\n<p>He therefore insisted that <strong>it is essential to build good relations with all stakeholders beforehand.\u00a0<em>stakeholders<\/em><\/strong>Reputation is a consequence of a direct relationship and how I have dealt with the media, customers, regulators, shareholders, employees, etc. Communication alone does not create reputation\". Thus, a well-managed crisis is defined by the fact that it ultimately helps to strengthen relationships with target audiences.<\/p>\n<p>Finally, De la Cierva emphasised the value of empathy, but with a permanent listening approach: \"<strong>Those who listen best communicate best, and companies where there is a lot of listening have a safety cushion, because the alarm is raised earlier in order to react and avoid crises.<\/strong>\".<\/p>\n<p>The '<strong>Current Affairs Dialogues<\/strong>' of <strong>PROA Communication<\/strong> bring together key figures from the economic, political, media and cultural spheres with business people, executives and opinion leaders to contribute to a deeper knowledge of reality, and to foster an understanding of the issues that are at the forefront of the news agenda.<\/p>\n<p><em>If you are interested in learning more about our anticipatory and crisis communication management services, or require further information, please contact us at: info@proacomunicacion.es.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Los riesgos que amenazan a las empresas son cada vez m\u00e1s grandes y complejos. Las compa\u00f1\u00edas operan en entornos vol\u00e1tiles y el contexto geopol\u00edtico no da tregua a la econom\u00eda, como muestran los conflictos de Ucrania y Oriente Medio. Con el objetivo de arrojar luz sobre la gesti\u00f3n de las crisis contempor\u00e1neas, PROA Comunicaci\u00f3n celebr\u00f3 [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":37458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2338,131],"tags":[460,468,2282,7,162,624],"class_list":["post-33295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-noticias","tag-comunicacion-estrategica","tag-crisis","tag-dialogos-de-actualidad","tag-proa-comunicacion","tag-reputacion-es","tag-yago-de-la-cierva"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yago de la Cierva: &quot;Las crisis son los momentos donde se ve el verdadero liderazgo&quot;<\/title>\n<meta name=\"description\" content=\"Los riesgos son cada vez m\u00e1s complejos. Las empresas operan en entornos vol\u00e1tiles, y el contexto geopol\u00edtico no da tregua a la econom\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/yago-de-la-cierva-crisis-moments-true-leadership\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yago de la Cierva: &quot;Las crisis son los momentos donde se ve el verdadero liderazgo&quot;\" \/>\n<meta property=\"og:description\" content=\"Los riesgos son cada vez m\u00e1s complejos. Las empresas operan en entornos vol\u00e1tiles, y el contexto geopol\u00edtico no da tregua a la econom\u00eda.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/yago-de-la-cierva-crisis-moments-true-leadership\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-25T14:38:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-13T06:12:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2023\/12\/IMG_4532-scaled-e1698243560196.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2180\" \/>\n\t<meta property=\"og:image:height\" content=\"1369\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/yago-de-la-cierva-crisis-momentos-verdadero-liderazgo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/yago-de-la-cierva-crisis-momentos-verdadero-liderazgo\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"Yago de la Cierva \u2014\u2014 \u00abLas crisis son los momentos donde se ve el verdadero liderazgo\u00bb\",\"datePublished\":\"2023-10-25T14:38:46+00:00\",\"dateModified\":\"2024-03-13T06:12:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/yago-de-la-cierva-crisis-momentos-verdadero-liderazgo\/\"},\"wordCount\":682,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/yago-de-la-cierva-crisis-momentos-verdadero-liderazgo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2023\/12\/IMG_4532-scaled-e1698243560196.jpg\",\"keywords\":[\"Comunicaci\u00f3n estrat\u00e9gica\",\"crisis\",\"Di\u00e1logos de Actualidad\",\"Proa Comunicaci\u00f3n\",\"reputacion\",\"Yago de la Cierva\"],\"articleSection\":[\"Actualidad\",\"Noticias\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/yago-de-la-cierva-crisis-momentos-verdadero-liderazgo\/\",\"url\":\"https:\/\/proacomunicacion.es\/yago-de-la-cierva-crisis-momentos-verdadero-liderazgo\/\",\"name\":\"Yago de la Cierva: \\\"Las crisis son los momentos donde se ve el verdadero liderazgo\\\"\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/yago-de-la-cierva-crisis-momentos-verdadero-liderazgo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/yago-de-la-cierva-crisis-momentos-verdadero-liderazgo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2023\/12\/IMG_4532-scaled-e1698243560196.jpg\",\"datePublished\":\"2023-10-25T14:38:46+00:00\",\"dateModified\":\"2024-03-13T06:12:06+00:00\",\"description\":\"Los riesgos son cada vez m\u00e1s complejos. 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