{"id":42281,"date":"2024-04-10T10:48:45","date_gmt":"2024-04-10T10:48:45","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=42281"},"modified":"2024-06-19T11:02:50","modified_gmt":"2024-06-19T11:02:50","slug":"alicia-richart-europe-lead-development-ia-regulation","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/alicia-richart-europa-liderar-desarrollo-ia-regulacion\/","title":{"rendered":"Alicia Richart: \"Europe should lead the development of AI instead of regulating it\"."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"42281\" class=\"elementor elementor-42281\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a9e072c e-flex e-con-boxed e-con e-parent\" data-id=\"6a9e072c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-138aaaaa elementor-widget elementor-widget-text-editor\" data-id=\"138aaaaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><strong><a href=\"https:\/\/proacomunicacion.es\/en\/\">PROA Communication<\/a><\/strong>the consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as of senior executives, has held a new edition of its Current Affairs Dialogues with the participation of&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/aliciarichart\/\"><strong>Alicia Richart<\/strong><\/a>Director General of&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/afiniti-com\/\">Afiniti<\/a>&nbsp;for Spain and Portugal.<\/p>\n\n\n\n<p>Artificial intelligence presents a great opportunity for companies that know how to apply it correctly, and the sooner they start doing so, the more advantage they will gain over their competitors. \"Companies are sitting on a treasure to be exploited,\" said Richart, an executive with extensive international experience and a true benchmark for digital transformation in Spain. Richart also works as an advisor at the Universidad Europea and, throughout her career, she was the founder of the association&nbsp;<a href=\"https:\/\/www.linkedin.com\/company\/asociaciondigitales\/\">DigitalEs<\/a>&nbsp;and recognised as Digital Champion by the European Commission.<\/p>\n\n\n\n<p>At the presentation of the Current Affairs Dialogue,&nbsp;<a href=\"https:\/\/es.wikipedia.org\/wiki\/Luc%C3%ADa_Casanueva\"><strong>Luc\u00eda Casanueva<\/strong><\/a>The partner-director of PROA Comunicaci\u00f3n, highlighted the consultancy firm's vocation to always tackle \"current issues such as the challenge of water, the future of communication and journalism, the US elections and the subject that concerns us today: artificial intelligence\". \"Far from being a futurible, AI has burst into our daily work and professional activity almost without us realising it, but today we already know that it has done so to change our lives in a way that we sense is irreversible. We are facing a change of era,\" said Casanueva.<\/p>\n\n\n\n<p>\"Many companies still have their data intact, so that gives you an idea of the huge business opportunity that exists. Knowledge is cumulative and the impact is exponential, so the sooner they get to work with AI, the more they will be ahead of their competitors,\" Richart explained.<\/p>\n\n\n\n<p>At this meeting at the Madrid headquarters of&nbsp;<strong>PROA Communication<\/strong>The event, which was attended by executives from different companies, business associations and media representatives, also addressed the challenges posed by this new technology. Compared to the traditional model, artificial intelligence presents \"more sources of risk and opportunities for governance failure\".<\/p>\n\n\n\n<p>According to Richart, it is not yet possible to predict the true scope of the AI law approved by the European Union, which aims to regulate this technology according to a risk-based approach. This is in addition to other regulations such as those relating to data protection, which are stricter in Spain and Europe than in the United States and other countries, with the consequent impact on the business development of companies in the sector. \"Europe should lead the development of AI instead of regulating it\", said the executive, who also pointed out that companies carry out their own audits and controls both for security and to avoid negative biases in the models.<\/p>\n\n\n\n<p>In terms of the risk of job displacement, Richart has proposed AI as a tool to support the performance of professionals: \"A doctor will still have a job, but the one who uses artificial intelligence will be more likely to be successful in his or her diagnoses\". \"AI is an aid to automate tasks, but it will not replace creativity, which is the most interesting part, because the human brain has not yet been copied,\" he explained. Along these lines, Casanueva stressed that \"for those of us who work in communication, artificial intelligence is undoubtedly a generator of opportunities: new channels, languages and ways of consuming, of approaching brands, of building opinions about companies and people\".<\/p>\n\n\n\n<p>Finally, Afiniti's General Manager for Spain and Portugal pointed out that the first step a company must take to implement artificial intelligence \"is to understand what business problem it wants to solve\", and from there opt for one technology or another. \"Identifying the problem is crucial and data scientists must understand it very well,\" she warned, as \"any AI project is very difficult to implement, and it can take months for a model to become useful for generating revenue\".<\/p>\n\n\n\n<p>The Current Affairs Dialogues of&nbsp;<strong>PROA Communication<\/strong>&nbsp;bring together key figures from the economic, political, media and cultural spheres with business people, executives and opinion leaders to contribute to a deeper knowledge of reality, and to foster an in-depth understanding of the issues that are at the forefront of the news agenda.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>PROA Comunicaci\u00f3n, consultora especializada en dise\u00f1ar, gestionar y consolidar la comunicaci\u00f3n y la reputaci\u00f3n corporativa de instituciones y empresas, as\u00ed como de altos directivos, ha celebrado una nueva edici\u00f3n de sus Di\u00e1logos de Actualidad con la participaci\u00f3n de&nbsp;Alicia Richart, Directora General de&nbsp;Afiniti&nbsp;para Espa\u00f1a y Portugal. La inteligencia artificial presenta una gran oportunidad para las empresas [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":42287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2338,131],"tags":[2400,2282,384,7],"class_list":["post-42281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-noticias","tag-alicia-richart","tag-dialogos-de-actualidad","tag-inteligencia-artificial","tag-proa-comunicacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alicia Richart: \u00abEuropa deber\u00eda liderar el desarrollo de la IA en lugar de su regulaci\u00f3n\u00bb - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/alicia-richart-europe-lead-development-ia-regulation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alicia Richart: \u00abEuropa deber\u00eda liderar el desarrollo de la IA en lugar de su regulaci\u00f3n\u00bb - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"PROA Comunicaci\u00f3n, consultora especializada en dise\u00f1ar, gestionar y consolidar la comunicaci\u00f3n y la reputaci\u00f3n corporativa de instituciones y empresas, as\u00ed como de altos directivos, ha celebrado una nueva edici\u00f3n de sus Di\u00e1logos de Actualidad con la participaci\u00f3n de&nbsp;Alicia Richart, Directora General de&nbsp;Afiniti&nbsp;para Espa\u00f1a y Portugal. La inteligencia artificial presenta una gran oportunidad para las empresas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/alicia-richart-europe-lead-development-ia-regulation\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-10T10:48:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-19T11:02:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/06\/BAD1799-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1839\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/alicia-richart-europa-liderar-desarrollo-ia-regulacion\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/alicia-richart-europa-liderar-desarrollo-ia-regulacion\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"Alicia Richart: \u00abEuropa deber\u00eda liderar el desarrollo de la IA en lugar de su regulaci\u00f3n\u00bb\",\"datePublished\":\"2024-04-10T10:48:45+00:00\",\"dateModified\":\"2024-06-19T11:02:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/alicia-richart-europa-liderar-desarrollo-ia-regulacion\/\"},\"wordCount\":815,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/alicia-richart-europa-liderar-desarrollo-ia-regulacion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/06\/BAD1799-scaled-1.jpg\",\"keywords\":[\"Alicia Richart\",\"Di\u00e1logos de Actualidad\",\"inteligencia artificial\",\"Proa Comunicaci\u00f3n\"],\"articleSection\":[\"Actualidad\",\"Noticias\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/proacomunicacion.es\/alicia-richart-europa-liderar-desarrollo-ia-regulacion\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/alicia-richart-europa-liderar-desarrollo-ia-regulacion\/\",\"url\":\"https:\/\/proacomunicacion.es\/alicia-richart-europa-liderar-desarrollo-ia-regulacion\/\",\"name\":\"Alicia Richart: \u00abEuropa deber\u00eda liderar el desarrollo de la IA en lugar de su regulaci\u00f3n\u00bb - 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