{"id":42344,"date":"2024-03-14T11:13:04","date_gmt":"2024-03-14T11:13:04","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=42344"},"modified":"2024-06-19T11:13:20","modified_gmt":"2024-06-19T11:13:20","slug":"lourdes-garzon-women-we-sat-down-at-the-table-but-have-not-yet-decided-on-a-menu","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/lourdes-garzon-mujeres-nos-sentamos-mesa-pero-aun-no-decidimos-menu\/","title":{"rendered":"Lourdes Garz\u00f3n: \"We women sit at the table but we have not yet decided on the menu\"."},"content":{"rendered":"
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PROA Communication<\/strong><\/a>a consultancy firm specialising in designing, managing and consolidating the communication and corporate reputation of institutions and companies, as well as of senior executives, has held a new edition of its Current Affairs Dialogues<\/em> with the participation of Lourdes Garz\u00f3n<\/strong>magazine's editor in chief MujerHoy<\/em><\/a><\/strong> and of the WomenNOW<\/a>.<\/strong><\/p>\n\n\n\n

Garz\u00f3n offered a critical view of the stereotypes that exist around female leadership, pointing to \"courage\" as an unequivocal value of women who have \"had to make a place for themselves at the table\". Especially in the case of the bridge generation, who paved the way for access to university, normalised working outside the home, as well as developing a \"healthy professional ambition\".<\/p>\n\n\n\n

He defended gender quotas as \"a necessary accelerator in a process of equal access to management positions for women and men\". Otherwise, \"change would naturally be very slow\". She pointed out that, according to the IESE, almost 40% of the directors of IBEX 35 companies are women, but this figure contrasts with the fact that there are only four female company presidents in the selective index, a low representation that extends to the management committees. \"We sit at the table but we don't decide the menu\", she ironised.<\/p>\n\n\n\n

At the presentation of the Current Affairs Dialogue<\/em>The meeting is small and guided by rules of confidentiality, Luc\u00eda Casanueva<\/strong><\/a>The partner-director of PROA Comunicaci\u00f3n, explained that the aim of the consultancy firm is \"to be present in relevant issues, closely following the concerns of public opinion such as: the challenge of water, the future of journalism, geopolitical news, the upcoming elections in the United States or the impact of artificial intelligence, among others\".<\/p>\n\n\n\n

Casanueva has highlighted some of the ideas that define the defence of equality that the director of MujerHoy<\/em>It affirms the need for women to have power, there cannot be equality without having power, without having figures in different spheres who have the possibility of having influence and relevance.<\/p>\n\n\n\n

During his speech, Garz\u00f3n pointed to the \"great generational trap\" of the way in which reconciliation and policies aimed at women have been approached, as if it were \"a responsibility or a problem only for women\", when it is a matter for families and society\".<\/p>\n\n\n\n

As for the possibility of taking advantage of professional opportunities, Garz\u00f3n pointed out that: \"We have been educated more in empathy, so I insist that the mistake I have learned the most from is the fear of raising your hand for a responsibility, because at that moment you don't feel ready. Then you never get to do it\".<\/p>\n\n\n\n

At this meeting at the Madrid headquarters of PROA Comunicaci\u00f3n, which was attended by executives from different companies, business associations and media representatives, with a strong female presence, the importance of diversity and the balance of profiles to achieve the success of any project was also underlined.<\/p>\n\n\n\n

In a more relaxed moment in the debate, Garz\u00f3n left an optimistic vision for the future, given that the younger generations enjoy \"a much more egalitarian starting point\" in the educational, social and employment spheres. A conclusion to which the attendees agreed to hold a future forum to address the issue of leadership, but this time without labels.<\/p>\n\n\n\n

The Current Affairs Dialogues<\/em> PROA Comunicaci\u00f3n brings together key figures from the economic, political, media and cultural spheres with business people, executives and opinion leaders to contribute to a deeper knowledge of reality, and to foster an in-depth understanding of the issues that lead the news agenda.<\/p>\n\n\n\n

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PROA Comunicaci\u00f3n, consultora especializada en dise\u00f1ar, gestionar y consolidar la comunicaci\u00f3n y la reputaci\u00f3n corporativa de instituciones y empresas, as\u00ed como de altos directivos, ha celebrado una nueva edici\u00f3n de sus Di\u00e1logos de Actualidad con la participaci\u00f3n de Lourdes Garz\u00f3n, directora de la revista MujerHoy y del WomenNOW. Garz\u00f3n ha planteado una visi\u00f3n cr\u00edtica de los estereotipos que existen en torno […]<\/p>\n","protected":false},"author":28,"featured_media":42349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2338,131],"tags":[67,2411,446,78,2412],"class_list":["post-42344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-noticias","tag-comunicacion","tag-feminismo","tag-igualdad","tag-liderazgo","tag-mujerhoy"],"yoast_head":"\nLourdes Garz\u00f3n: \u201cLas mujeres nos sentamos a la mesa pero a\u00fan no decidimos el men\u00fa\u201d - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/lourdes-garzon-women-we-sat-down-at-the-table-but-have-not-yet-decided-on-a-menu\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lourdes Garz\u00f3n: \u201cLas mujeres nos sentamos a la mesa pero a\u00fan no decidimos el men\u00fa\u201d - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"PROA Comunicaci\u00f3n, consultora especializada en dise\u00f1ar, gestionar y consolidar la comunicaci\u00f3n y la reputaci\u00f3n corporativa de instituciones y empresas, as\u00ed como de altos directivos, ha celebrado una nueva edici\u00f3n de sus Di\u00e1logos de Actualidad con la participaci\u00f3n de Lourdes Garz\u00f3n, directora de la revista MujerHoy y del WomenNOW. 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