{"id":42381,"date":"2024-03-07T13:32:09","date_gmt":"2024-03-07T13:32:09","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=42381"},"modified":"2024-06-19T11:32:31","modified_gmt":"2024-06-19T11:32:31","slug":"lucia-casanueva-the-good-reputation","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/lucia-casanueva-la-buena-reputacion\/","title":{"rendered":"Luc\u00eda Casanueva -- The (Good) Reputation"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"42381\" class=\"elementor elementor-42381\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33812ff1 e-flex e-con-boxed e-con e-parent\" data-id=\"33812ff1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b7c907c elementor-widget elementor-widget-text-editor\" data-id=\"1b7c907c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Our managing partner&nbsp;<a href=\"https:\/\/es.wikipedia.org\/wiki\/Luc%C3%ADa_Casanueva\">Lucia Casanueva<\/a>&nbsp;analyses in his article published in&nbsp;<a href=\"https:\/\/blogs.elconfidencial.com\/economia\/tribuna\/2024-03-07\/reputacion_3843767\/\">El Confidencial<\/a>The importance of a hugely valuable intangible asset: (good) reputation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"The success or failure of a business, institutional or political project will increasingly depend on the importance given to communication\".<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Our managing partner Lucia Casanueva analyses in her article published in El Confidencial, the importance of an intangible asset of enormous value: the (good) reputation. \"The success or failure of a business, institutional or political project will increasingly depend on the importance given to communication\".<\/p>","protected":false},"author":28,"featured_media":42385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2338,131],"tags":[504,67,7,162],"class_list":["post-42381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-noticias","tag-agencia-comunicacion","tag-comunicacion","tag-proa-comunicacion","tag-reputacion-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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