{"id":43361,"date":"2024-11-28T08:48:36","date_gmt":"2024-11-28T08:48:36","guid":{"rendered":"https:\/\/proacomunicacion.es\/?p=43361"},"modified":"2025-04-08T14:28:49","modified_gmt":"2025-04-08T14:28:49","slug":"the-aec-trusts-proa-comunicacion-for-its-first-consultancy-day","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/la-aec-confia-en-proa-comunicacion-para-su-primer-dia-de-la-consultoria\/","title":{"rendered":"ACS trusts PROA Comunicaci\u00f3n for its first Consultancy Day"},"content":{"rendered":"<p>The Spanish Association of Consulting Firms (AEC) held last Tuesday 26th November the first <a href=\"https:\/\/www.youtube.com\/watch?v=WAMJbn9_b0k\">Consultancy Day<\/a>The event brought together CEOs and senior executives from this sector, as well as from different strategic industries, at the Palacio de Neptuno in Madrid. PROA Comunicaci\u00f3n contributed to the success of this event by leading the communication and collaborating in the organisation with the entire ACS team and its governing bodies, as well as with the participating companies.<\/p>\n\n\n\n<p>Valvanuz Serna Ruiz and Luc\u00eda Casanueva, managing partners of PROA Comunicaci\u00f3n, spoke during the opening ceremony of the day, led by Juan Mar\u00eda Nin, president of the C\u00edrculo de Empresarios. The conversation addressed current issues such as Donald Trump's possible new tariff policy, the need to apply ethical principles to artificial intelligence and Spain's potential to face future challenges. \"In Europe, the only country that has a way out on its own is Spain\", said Nin, referring to the great potential of its geographical location, infrastructures, culture, language and capacity to generate energy.<\/p>\n\n\n\n<p>Under the slogan 'Strategy and innovation to lead the future', the Consultancy Day featured 18 top-level speakers and moderators who reflected on the common thread of technology, geopolitics and ESG criteria. At the opening, Jos\u00e9 Mar\u00eda Beneyto, president of the ACS, pointed out that \"companies and public administrations need more than ever strategic allies to help them navigate uncertainty. And this is where consultancy plays a central role: it fosters innovation and offers solutions that combine sustainability and competitiveness\".<\/p>\n\n\n\n<p>The first round table, entitled 'Business future: strategies and disruptive technologies from top management', was attended by Jos\u00e9 Manuel Inchausti, vice-president of Mapfre; Mercedes Oblanca, president of Accenture in Spain and Portugal; Andr\u00e9s Arizkorreta, president of CAF; Manuel Garc\u00eda del Valle, CEO of Inetum in Iberia and Latam; and was moderated by Jos\u00e9 Mar\u00eda Beneyto.<\/p>\n\n\n\n<p>Luis Abad, CEO of Capgemini Spain; Ricardo Dom\u00ednguez Garc\u00eda-Baquero, President of Navantia; Miguel Carsi, President of Toyota and Lexus Spain; V\u00edctor L\u00f3pez-Barrantes, Country Manager of NTT DATA Spain, spoke on the topic of 'Leading global industries: competitiveness, geopolitics and sustainability in times of change'. Isabel Tocino, Vice President of Santander Spain, acted as moderator.<\/p>\n\n\n\n<p>&nbsp;Digital transformation and innovation: reinventing strategic sectors' was the theme of the last round table with Germ\u00e1n del Real, CEO of Ayesa; Sim\u00f3n Pedro Barcel\u00f3, co-president of the Barcel\u00f3 Group; Francisco Serrano, president of Ibercaja; and the moderation of Jordi Casals, director general of the ACS.<\/p>\n\n\n\n<p>\u00d3scar L\u00f3pez, Minister for Digital Transformation and Public Administration, was in charge of closing the day with a speech in which he recognised the strategic role of the consultancy sector for the Spanish economy.<\/p>\n\n\n\n<p>Consulting Day was sponsored by Accenture, Ayesa, Capgemini, Inetum and NTT DATA.<\/p>","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n Espa\u00f1ola de Empresas de Consultor\u00eda (AEC) celebr\u00f3 el pasado martes 26 de noviembre el primer D\u00eda de la Consultor\u00eda, una jornada que reuni\u00f3 en el Palacio de Neptuno de Madrid a CEO y altos directivos de este sector, as\u00ed como de diferentes industrias estrat\u00e9gicas. PROA Comunicaci\u00f3n contribuy\u00f3 al \u00e9xito de este evento liderando [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":43362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2338],"tags":[2117,105,7],"class_list":["post-43361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","tag-consultoria","tag-eventos","tag-proa-comunicacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La AEC conf\u00eda en PROA Comunicaci\u00f3n para su primer D\u00eda de la Consultor\u00eda - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/the-aec-trusts-proa-comunicacion-for-its-first-consultancy-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La AEC conf\u00eda en PROA Comunicaci\u00f3n para su primer D\u00eda de la Consultor\u00eda - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"La Asociaci\u00f3n Espa\u00f1ola de Empresas de Consultor\u00eda (AEC) celebr\u00f3 el pasado martes 26 de noviembre el primer D\u00eda de la Consultor\u00eda, una jornada que reuni\u00f3 en el Palacio de Neptuno de Madrid a CEO y altos directivos de este sector, as\u00ed como de diferentes industrias estrat\u00e9gicas. 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