{"id":453,"date":"2013-11-21T17:37:22","date_gmt":"2013-11-21T16:37:22","guid":{"rendered":"http:\/\/proacomunicacion.es\/?p=453"},"modified":"2013-11-21T17:37:22","modified_gmt":"2013-11-21T16:37:22","slug":"communication-and-ice-age-journalists","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/comunicacion-y-periodistas-de-la-era-glacial\/","title":{"rendered":"Ice age communication and journalists"},"content":{"rendered":"

I would call him Mister Comapu<\/p>\n

And no, I'm not going to tell you about any animal or endangered species. I'm talking about what could be a new concept in the field of communication<\/strong><\/span>. And let me first make it clear that I understand communication in a broad sense. Very broad. And, secondly, I would like to distinguish between what is communication by a company either directly to the market, through the media or through social networks, and what is communication by a company directly to the market, through the media or through social networks, and what is communication by a company directly to the market. \u00a0<\/span>we could call corporate communication,<\/strong> and communication in the sense of informing society about the reality, i.e. the journalism<\/strong>. This article is about the former. Not the latter, although at some point it alludes to journalism, to the media.<\/p>\n

Clarifying this\u00a0 <\/span>point, I would like to underline that, although \u00a0<\/span>many disagree with my theory, the reality is that the barriers that years ago separated the communication stricto sensu<\/em> \u00a0<\/span>from marketing<\/strong> and the advertising<\/strong> have faded to such an extent that they have even disappeared.\u00a0 <\/span>Yes, I am sorry. And I am aware that my colleagues in the journalistic world will be screaming their heads off at this \"Contact\"<\/a>moment. This should not be the case, however, because one thing \u00a0<\/span>is that the mainstream media try (and I think they should try much harder than they do) to maintain the difference between information<\/strong> and publicity, and it is quite another thing for a company to corporate communications<\/strong> is a whole, the conjunction of everything.<\/p>\n

\u00a0<\/span>Isn't communicating a good way to marketing campaign<\/strong>\u00a0 <\/span>Is that really very different from the press release<\/strong> And isn't it also about communicating with the media about the product?\u00a0 disseminate <\/span>a powerful and well-done video about the new \u00a0<\/span>image of a company that has also gone viral and has become \u00a0<\/span>Is that any less communication than what was told to journalists at a press conference?<\/p>\n

This symbiosis between communication, markerting and\u00a0 <\/span>and advertising, which had already been glimpsed years ago, has now been accentuated by the rise of social networks and the very decline of communication, marketing and advertising. Let me explain.\u00a0 <\/span><\/p>\n

The problem with the communication is that it relied heavily on the traditional media<\/strong>The same press that is bleeding all over the place for many reasons. Among others, because it is unable to see that nobody is going to pay today for information that they already know yesterday. Or since the day before yesterday, as happens at Christmas and New Year, when there are no newspapers but they don't care because there is the King's speech on the front page again. So either communication embraces the new media, i.e. social networks and the formats that emerge, or it will enter the same process of extinction as the traditional media.<\/p>\n

And the \u00a0<\/span>The problem with advertising is that it doesn't work either. At least advertising as it was understood a few years ago. Consumers are tired of being bombarded with ads that are so explicit, so obvious that they almost implicitly carry the order to \"buy me\" and now they only accept suggestive, eye-catching performances that entertain them, that bring them something, even if it's just a smile. Or a tear, because there are magnificent advertisements in this sense, such as this one. <\/a><\/p>\n

Traditional advertising is outdated and to reinvent itself it has turned to the world of marketing, which has always been its brother, \u00a0<\/span>and that of communication, from which it was somewhat more distant. Pure necessity.<\/p>\n

The terrain in which both communication and advertising\/marketing are fighting to get their own back.\"Social<\/a> social networks are to blame for this dilution of concepts.<\/p>\n

Personally, I do not believe that this symbiosis, properly addressed, will be to the detriment of \u00a0<\/span>of the company that carries it out. Quite the contrary. I believe that an alignment of the three legs is key to achieve the effectiveness of the messages that the company wants to convey. \u00a0<\/span>And one leg can bring wealth to the other and vice versa. Today this is clearly seen in social networks. There are marketing actions that generate content for corporate communication and vice versa.\u00a0 <\/span><\/p>\n

But, I insist, for this symbiosis to work, it must be very well managed.\u00a0 <\/span>And that,\u00a0 <\/span>at least in my opinion, requires the joint work - not simultaneous, not aggregated, not overlapping - of good professionals each in their respective fields. Because you will agree with me that one thing is \u00a0<\/span>adding and, quite another, integrating. \u00a0<\/span><\/p>\n

I, at least, am convinced that the success of companies will depend not only on surrounding themselves with the best professionals in their field, but also on creating multidisciplinary teams and putting them to work together. \u00a0<\/span>Have you heard of hackathons? If you know what they are, you know what I mean.<\/p>\n

@consuelocalle_<\/p>\n

Director of Proa Comunicaci\u00f3n<\/p>","protected":false},"excerpt":{"rendered":"

Yo lo llamar\u00eda Mister Comapu Y no. No voy a hablarles de ning\u00fan animal o especie en extinci\u00f3n. Sino de lo que podr\u00eda ser un nuevo concepto en el campo de la comunicaci\u00f3n. Y perm\u00edtanme que, primero, les aclare que entiendo la comunicaci\u00f3n en sentido amplio. Muy amplio. Y, segundo, distinga entre lo que es […]<\/p>\n","protected":false},"author":28,"featured_media":6208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[36,65,26,68,69,70,71,72,73,74,130,40],"class_list":["post-453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-agencias-de-comunicacion","tag-agencias-de-comunicacion-corporativa","tag-comunicacion-corporativa","tag-consultora-de-comunicacion-corporativa","tag-consultores-de-comunicacion","tag-consultores-de-comunicacion-corporativa","tag-consultoria-de-comunicacion","tag-consultoria-de-comunicacion-corporativa","tag-consultoria-estrategica","tag-consultoria-estrategica-de-comunicacion","tag-marketing","tag-publicidad"],"yoast_head":"\nComunicaci\u00f3n y periodistas de la era glacial - Blog Comunicaci\u00f3n y Reputaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/communication-and-ice-age-journalists\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicaci\u00f3n y periodistas de la era glacial - Blog Comunicaci\u00f3n y Reputaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Yo lo llamar\u00eda Mister Comapu Y no. No voy a hablarles de ning\u00fan animal o especie en extinci\u00f3n. Sino de lo que podr\u00eda ser un nuevo concepto en el campo de la comunicaci\u00f3n. Y perm\u00edtanme que, primero, les aclare que entiendo la comunicaci\u00f3n en sentido amplio. Muy amplio. Y, segundo, distinga entre lo que es […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/communication-and-ice-age-journalists\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-21T16:37:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"Comunicaci\u00f3n y periodistas de la era glacial\",\"datePublished\":\"2013-11-21T16:37:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/\"},\"wordCount\":887,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"agencias de comunicaci\u00f3n\",\"agencias de comunicaci\u00f3n corporativa\",\"Comunicaci\u00f3n corporativa\",\"consultora de comunicaci\u00f3n corporativa\",\"consultores de comunicaci\u00f3n\",\"consultores de comunicaci\u00f3n corporativa\",\"consultor\u00eda de comunicaci\u00f3n\",\"consultor\u00eda de comunicaci\u00f3n corporativa\",\"consultor\u00eda estrat\u00e9gica\",\"consultor\u00eda estrat\u00e9gica de comunicaci\u00f3n\",\"marketing\",\"publicidad\"],\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/\",\"url\":\"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/\",\"name\":\"Comunicaci\u00f3n y periodistas de la era glacial - Blog Comunicaci\u00f3n y Reputaci\u00f3n\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2013-11-21T16:37:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/proacomunicacion.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comunicaci\u00f3n y periodistas de la era glacial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/proacomunicacion.es\/#website\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"name\":\"PROA Comunicaci\u00f3n\",\"description\":\"Agencia de Comunicaci\u00f3n Corporativa en Madrid, Barcelona y Galicia.\",\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"alternateName\":\"PROA Comunicaci\u00f3n\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/proacomunicacion.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/proacomunicacion.es\/#organization\",\"name\":\"PROA Comunicaci\u00f3n\",\"alternateName\":\"PROA Comunicaci\u00f3n\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"contentUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"width\":136,\"height\":33,\"caption\":\"PROA Comunicaci\u00f3n\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/proacomunica\",\"https:\/\/es.linkedin.com\/company\/proa-comunicacion_2\",\"https:\/\/www.instagram.com\/proacomunica\/\",\"https:\/\/www.youtube.com\/@proacomunicacion\",\"https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\",\"name\":\"PROA Comunicaci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g\",\"caption\":\"PROA Comunicaci\u00f3n\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ice age communication and journalists - Blog Comunicaci\u00f3n y Reputaci\u00f3n","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/proacomunicacion.es\/en\/communication-and-ice-age-journalists\/","og_locale":"en_GB","og_type":"article","og_title":"Comunicaci\u00f3n y periodistas de la era glacial - Blog Comunicaci\u00f3n y Reputaci\u00f3n","og_description":"Yo lo llamar\u00eda Mister Comapu Y no. No voy a hablarles de ning\u00fan animal o especie en extinci\u00f3n. Sino de lo que podr\u00eda ser un nuevo concepto en el campo de la comunicaci\u00f3n. Y perm\u00edtanme que, primero, les aclare que entiendo la comunicaci\u00f3n en sentido amplio. Muy amplio. Y, segundo, distinga entre lo que es […]","og_url":"https:\/\/proacomunicacion.es\/en\/communication-and-ice-age-journalists\/","og_site_name":"PROA Comunicaci\u00f3n","article_published_time":"2013-11-21T16:37:22+00:00","og_image":[{"width":2560,"height":1414,"url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg","type":"image\/jpeg"}],"author":"PROA Comunicaci\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@proacomunica","twitter_site":"@proacomunica","twitter_misc":{"Written by":"PROA Comunicaci\u00f3n","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/#article","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/"},"author":{"name":"PROA Comunicaci\u00f3n","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60"},"headline":"Comunicaci\u00f3n y periodistas de la era glacial","datePublished":"2013-11-21T16:37:22+00:00","mainEntityOfPage":{"@id":"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/"},"wordCount":887,"commentCount":0,"publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"image":{"@id":"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/#primaryimage"},"thumbnailUrl":"","keywords":["agencias de comunicaci\u00f3n","agencias de comunicaci\u00f3n corporativa","Comunicaci\u00f3n corporativa","consultora de comunicaci\u00f3n corporativa","consultores de comunicaci\u00f3n","consultores de comunicaci\u00f3n corporativa","consultor\u00eda de comunicaci\u00f3n","consultor\u00eda de comunicaci\u00f3n corporativa","consultor\u00eda estrat\u00e9gica","consultor\u00eda estrat\u00e9gica de comunicaci\u00f3n","marketing","publicidad"],"articleSection":["Actualidad"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/","url":"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/","name":"Ice age communication and journalists - Blog Comunicaci\u00f3n y Reputaci\u00f3n","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/#primaryimage"},"image":{"@id":"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/#primaryimage"},"thumbnailUrl":"","datePublished":"2013-11-21T16:37:22+00:00","breadcrumb":{"@id":"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/proacomunicacion.es\/comunicacion-y-periodistas-de-la-era-glacial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/proacomunicacion.es\/"},{"@type":"ListItem","position":2,"name":"Comunicaci\u00f3n y periodistas de la era glacial"}]},{"@type":"WebSite","@id":"https:\/\/proacomunicacion.es\/#website","url":"https:\/\/proacomunicacion.es\/","name":"PROA Communication","description":"Corporate Communications Agency in Madrid, Barcelona and Galicia.","publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"alternateName":"PROA Comunicaci\u00f3n","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/proacomunicacion.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/proacomunicacion.es\/#organization","name":"PROA Communication","alternateName":"PROA Comunicaci\u00f3n","url":"https:\/\/proacomunicacion.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/","url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","contentUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","width":136,"height":33,"caption":"PROA Comunicaci\u00f3n"},"image":{"@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/proacomunica","https:\/\/es.linkedin.com\/company\/proa-comunicacion_2","https:\/\/www.instagram.com\/proacomunica\/","https:\/\/www.youtube.com\/@proacomunicacion","https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin"]},{"@type":"Person","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60","name":"PROA Communication","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g","caption":"PROA Comunicaci\u00f3n"}}]}},"_links":{"self":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts\/453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/comments?post=453"}],"version-history":[{"count":0,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts\/453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/media?parent=453"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/categories?post=453"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/tags?post=453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}