{"id":664,"date":"2020-05-30T02:48:44","date_gmt":"2020-05-30T02:48:44","guid":{"rendered":"https:\/\/proacomunicacion.es?p=664"},"modified":"2020-05-30T02:48:44","modified_gmt":"2020-05-30T02:48:44","slug":"leader-in-the-textile-sector","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/lider-del-sector-textil\/","title":{"rendered":"Leading the textile sector --<\/span> Confidential"},"content":{"rendered":"

COMMUNICATING A REDUNDANCY TO MINIMISE REPUTATIONAL DAMAGE<\/h2>\n\n\n\n
Service: <\/span>Crisis communication<\/a><\/div>\n\n\n\n
Sector: <\/span>Textile industry<\/div>\n\n\n\n
Responsible <\/span> Lucia Casanueva<\/a>, Yago De La Cierva<\/a>, Cristina Garc\u00eda<\/a><\/div>\n\n\n\n

Challenge<\/h3>\n\n\n\n

In September 2018, a leading company in the textile sector contacted Proa Comunicaci\u00f3n to implement a communication project for a redundancy programme (ERE) in Spain.<\/h4>\n\n\n\n

The company's priorities were:<\/p>\n\n\n\n

    \n
  • To open a constructive and mutually beneficial negotiation process with the unions and workers that would guarantee the viability and profitability of the company.<\/li>\n
  • Develop a communication strategy that would not interfere with the negotiations and would not damage the relationship with its stakeholders or the reputation of the leading textile firm.<\/li>\n<\/ul>\n\n\n\n

    Solution<\/h3>\n\n\n\n

    PROA carried out a low-profile communication strategy, one of the client's main priorities, taking into account that during the period in which the crisis was managed, the company's works council organised several demonstrations and even leaked the report justifying the redundancy programme to the media. At the same time, an exhaustive dossier of documentation was prepared, including the company's official position, the communiqu\u00e9 and the arguments, and a constant monitoring of the relevant media was carried out, which allowed us to react quickly to local media publications with the necessary data to minimise the publication of incorrect information.<\/p>\n\n\n\n

    Results<\/h3>\n\n\n\n

    Much of the media coverage of the protests was limited to the region where the company was headquartered. In the first phase of the process, errors were corrected in some of the 70 media hits. Three weeks later, several reports on the workers' negotiations and mobilisations were published (44 hits). And finally, the agreement between the company and the workers was also reported in the media (19 hits). In summary, the following was achieved<\/strong> to reduce the information on a process that lasted three and a half months to three milestones<\/strong>The project was successful in making our client's position visible to its relevant stakeholders (trade unions, employees, customers and trade press).<\/p>","protected":false},"excerpt":{"rendered":"

    Crisis communication<\/div>\n

    COMMUNICATING A REDUNDANCY TO MINIMISE REPUTATIONAL DAMAGE<\/p>","protected":false},"author":28,"featured_media":22434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[42],"class_list":["post-664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-comunicacion-de-crisis"],"yoast_head":"\nConsultora Comunicaci\u00f3n Corporativa - Casos de \u00c9xito - Comunicaci\u00f3n Crisis L\u00edder sector textil<\/title>\n<meta name=\"description\" content=\"Casos de \u00e9xito de PROA Comunicaci\u00f3n, consultora de comunicaci\u00f3n corporativa. Gesti\u00f3n de campa\u00f1as de comunicaci\u00f3n crisis L\u00edder sector textil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/leader-in-the-textile-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consultora Comunicaci\u00f3n Corporativa - Casos de \u00c9xito - Comunicaci\u00f3n Crisis L\u00edder sector textil\" \/>\n<meta property=\"og:description\" content=\"Casos de \u00e9xito de PROA Comunicaci\u00f3n, consultora de comunicaci\u00f3n corporativa. Gesti\u00f3n de campa\u00f1as de comunicaci\u00f3n crisis L\u00edder sector textil.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proacomunicacion.es\/en\/leader-in-the-textile-sector\/\" \/>\n<meta property=\"og:site_name\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-30T02:48:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PROA Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:site\" content=\"@proacomunica\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PROA Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/\"},\"author\":{\"name\":\"PROA Comunicaci\u00f3n\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\"},\"headline\":\"L\u00edder del sector textil \u2014\u2014 Confidencial\",\"datePublished\":\"2020-05-30T02:48:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/\"},\"wordCount\":384,\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"Comunicaci\u00f3n de crisis\"],\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/\",\"url\":\"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/\",\"name\":\"Consultora Comunicaci\u00f3n Corporativa - Casos de \u00c9xito - Comunicaci\u00f3n Crisis L\u00edder sector textil\",\"isPartOf\":{\"@id\":\"https:\/\/proacomunicacion.es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2020-05-30T02:48:44+00:00\",\"description\":\"Casos de \u00e9xito de PROA Comunicaci\u00f3n, consultora de comunicaci\u00f3n corporativa. Gesti\u00f3n de campa\u00f1as de comunicaci\u00f3n crisis L\u00edder sector textil.\",\"breadcrumb\":{\"@id\":\"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/proacomunicacion.es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u00edder del sector textil \u2014\u2014 Confidencial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/proacomunicacion.es\/#website\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"name\":\"PROA Comunicaci\u00f3n\",\"description\":\"Agencia de Comunicaci\u00f3n Corporativa en Madrid, Barcelona y Galicia.\",\"publisher\":{\"@id\":\"https:\/\/proacomunicacion.es\/#organization\"},\"alternateName\":\"PROA Comunicaci\u00f3n\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/proacomunicacion.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/proacomunicacion.es\/#organization\",\"name\":\"PROA Comunicaci\u00f3n\",\"alternateName\":\"PROA Comunicaci\u00f3n\",\"url\":\"https:\/\/proacomunicacion.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"contentUrl\":\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg\",\"width\":136,\"height\":33,\"caption\":\"PROA Comunicaci\u00f3n\"},\"image\":{\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/proacomunica\",\"https:\/\/es.linkedin.com\/company\/proa-comunicacion_2\",\"https:\/\/www.instagram.com\/proacomunica\/\",\"https:\/\/www.youtube.com\/@proacomunicacion\",\"https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60\",\"name\":\"PROA Comunicaci\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/proacomunicacion.es\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g\",\"caption\":\"PROA Comunicaci\u00f3n\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Consultora Comunicaci\u00f3n Corporativa - Case Studies - Crisis Communication Leading the textile sector","description":"Success stories of PROA Comunicaci\u00f3n, corporate communications consultancy. Management of crisis communication campaigns Leader in the textile sector.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/proacomunicacion.es\/en\/leader-in-the-textile-sector\/","og_locale":"en_GB","og_type":"article","og_title":"Consultora Comunicaci\u00f3n Corporativa - Casos de \u00c9xito - Comunicaci\u00f3n Crisis L\u00edder sector textil","og_description":"Casos de \u00e9xito de PROA Comunicaci\u00f3n, consultora de comunicaci\u00f3n corporativa. Gesti\u00f3n de campa\u00f1as de comunicaci\u00f3n crisis L\u00edder sector textil.","og_url":"https:\/\/proacomunicacion.es\/en\/leader-in-the-textile-sector\/","og_site_name":"PROA Comunicaci\u00f3n","article_published_time":"2020-05-30T02:48:44+00:00","og_image":[{"width":2560,"height":1414,"url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg","type":"image\/jpeg"}],"author":"PROA Comunicaci\u00f3n","twitter_card":"summary_large_image","twitter_creator":"@proacomunica","twitter_site":"@proacomunica","twitter_misc":{"Written by":"PROA Comunicaci\u00f3n","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/#article","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/"},"author":{"name":"PROA Comunicaci\u00f3n","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60"},"headline":"L\u00edder del sector textil \u2014\u2014 Confidencial","datePublished":"2020-05-30T02:48:44+00:00","mainEntityOfPage":{"@id":"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/"},"wordCount":384,"publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"image":{"@id":"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/#primaryimage"},"thumbnailUrl":"","keywords":["Comunicaci\u00f3n de crisis"],"articleSection":["Actualidad"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/","url":"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/","name":"Consultora Comunicaci\u00f3n Corporativa - Case Studies - Crisis Communication Leading the textile sector","isPartOf":{"@id":"https:\/\/proacomunicacion.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/#primaryimage"},"image":{"@id":"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/#primaryimage"},"thumbnailUrl":"","datePublished":"2020-05-30T02:48:44+00:00","description":"Success stories of PROA Comunicaci\u00f3n, corporate communications consultancy. Management of crisis communication campaigns Leader in the textile sector.","breadcrumb":{"@id":"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/proacomunicacion.es\/lider-del-sector-textil\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/proacomunicacion.es\/lider-del-sector-textil\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/proacomunicacion.es\/"},{"@type":"ListItem","position":2,"name":"L\u00edder del sector textil \u2014\u2014 Confidencial"}]},{"@type":"WebSite","@id":"https:\/\/proacomunicacion.es\/#website","url":"https:\/\/proacomunicacion.es\/","name":"PROA Communication","description":"Corporate Communications Agency in Madrid, Barcelona and Galicia.","publisher":{"@id":"https:\/\/proacomunicacion.es\/#organization"},"alternateName":"PROA Comunicaci\u00f3n","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/proacomunicacion.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/proacomunicacion.es\/#organization","name":"PROA Communication","alternateName":"PROA Comunicaci\u00f3n","url":"https:\/\/proacomunicacion.es\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/","url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","contentUrl":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2024\/01\/Logo_Light.svg","width":136,"height":33,"caption":"PROA Comunicaci\u00f3n"},"image":{"@id":"https:\/\/proacomunicacion.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/proacomunica","https:\/\/es.linkedin.com\/company\/proa-comunicacion_2","https:\/\/www.instagram.com\/proacomunica\/","https:\/\/www.youtube.com\/@proacomunicacion","https:\/\/es.wikipedia.org\/wiki\/PROA_Comunicacin"]},{"@type":"Person","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/f80dc8938ea94e7f8aa1e8dc716d5a60","name":"PROA Communication","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/proacomunicacion.es\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/394c93c195ff19b00e79d66a42971657a01de9f2740b97148d0f14a1e1a359b7?s=96&r=g","caption":"PROA Comunicaci\u00f3n"}}]}},"_links":{"self":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts\/664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/comments?post=664"}],"version-history":[{"count":0,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/posts\/664\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/media?parent=664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/categories?post=664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/proacomunicacion.es\/en\/wp-json\/wp\/v2\/tags?post=664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}