{"id":8545,"date":"2018-03-12T16:13:23","date_gmt":"2018-03-12T15:13:23","guid":{"rendered":"http:\/\/proacomunicacion.es\/?p=8545"},"modified":"2018-03-12T16:13:23","modified_gmt":"2018-03-12T15:13:23","slug":"proa-comunicacion-hosts-the-presentation-of-faqfraud-an-initiative-to-stop-digital-advertising-fraud","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/proa-comunicacion-acoge-sede-la-presentacion-faqfraud-una-iniciativa-detener-fraude-la-publicidad-digital\/","title":{"rendered":"Proa Comunicaci\u00f3n hosts at its headquarters the presentation of FaqFraud, an initiative to stop fraud in digital advertising"},"content":{"rendered":"<p style=\"text-align: justify;\">According to Google's latest report, advertisers are losing $3.5 million a day to unauthorised inventory resale and domain spoofing in 16 of the world's most relevant digital media. For this reason, the <strong>FaqFraud, a non-profit initiative that provides a helpline to stop fraud in the digital advertising ecosystem.<\/strong> This project, a pioneer in Spain, has the collaboration of Adobe Advertising Cloud, Integral Ad Science, LiniCom, Rubicon Project, Vocento, Xaxis and Zeotap. <strong>Proa Comunicaci\u00f3n hosted the media presentation of this initiative at its headquarters.\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\">FaqFraud is a collaboration between programmatic experts and key companies across the digital advertising ecosystem. The initiative will offer full support to all companies in need of advice on fraud issues in the industry. Through the website <a href=\"https:\/\/www.faqfraud.org\">www.faqfraud.org<\/a> (and their LinkedIn and Twitter profiles), experts in various fields of digital advertising, will serve as a direct helpline for industry professionals who need to resolve fraud issues.<\/p>\n<p style=\"text-align: justify;\">Also, by means of a <a href=\"https:\/\/www.faqfraud.org\/faqfraud-video-advices\">video campaign<\/a>The different experts that make up the initiative will make the explanations of the main concepts of programmatic advertising fraud more dynamic, advising with audiovisual content.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2018\/03\/FaqFraud_Presentacion2.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-large wp-image-8547 aligncenter\" src=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2018\/03\/FaqFraud_Presentacion2-1030x578.jpg\" alt=\"\" width=\"1030\" height=\"578\" \/><\/a> Initially, <strong>FaqFraud will be composed of eight professionals from different companies representing the entire digital ecosystem.<\/strong> by integrating a Publisher (Vocento), a Network (LiniCom), a Data Provider (Zeotap), an SSP (Rubicon Project), a DSP\/DPM (Adobe), an agency (Xaxis), a verifier (IAS) and a legal figure (IKEA). These experts will offer assistance to any advertiser, media or professional looking for advice, information on secure partners or tools to combat fraud.<\/p>\n<p style=\"text-align: justify;\">Six representatives of the initiative were present during the presentation: Jes\u00fas Carrera, director of strategy and commercial management at Vocento, Juan Antonio Mu\u00f1oz, director of strategy and business development at LinCom, Miguel Nieto, senior business developer Spain &amp; Portugal at Rubicon Project, Manuel Rodr\u00edguez P\u00e1ez, head of agency partnerships Iberia at Adobe Advertising Cloud, and, representing Integral Ad Science, Carter Nicholas, Director in Spain and Portugal, and Benito Mar\u00edn, strategic consultant. The initiative was completed by Marc Ginjaume, country manager of Zeotap, Oscar Rodr\u00edguez, managing director of Xaxis and Mar\u00eda G\u00f3mez, Global Data Steward for Customer Privacy Compliance at IKEA.<\/p>\n<p><a href=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2018\/03\/FaqFraud_Presentacion3.jpg\"><img decoding=\"async\" class=\"size-large wp-image-8552 aligncenter\" src=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2018\/03\/FaqFraud_Presentacion3-1030x578.jpg\" alt=\"\" width=\"1030\" height=\"578\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">Currently, there is widespread ignorance in the digital advertising industry about what is fraud and what is not and, more importantly, how to detect and stop it. \"It is worrying how much money advertisers are losing every day on their investments, <strong>if we extrapolate the Google figure to all the world's media, the amount of loss requires immediate action to stop it\".<\/strong>he emphasised <a href=\"https:\/\/marketing4ecommerce.net\/juan-antonio-munoz-linicom-el-retargeting-es-clave-para-recuperar-un-cliente\/\">Juan Antonio Mu\u00f1oz, promoter of FaqFraud<\/a>.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.createch540.com\/colaborador\/manuel-rodriguez-paez\/\">Manuel Rodr\u00edguez P\u00e1ez<\/a> highlighted the initiative's ability to solve problems, highlighting the value of FaqFraud's composition, which covers the entire digital advertising funnel. \"We have experts in each area and, although there is still a lot to learn in order to curb digital advertising fraud, we will be able to help advise in any area depending on the doubts raised\". For his part, Miguel Nieto praised FaqFraud for aspects such as the verification of data quality, \"we all have to join in this transparency and together we will be able to stop fraud\".<\/p>\n<p style=\"text-align: justify;\">In addition, Jesus Carrera wanted to stress the importance of being optimistic about fraud detection and control, \"we have to give confidence to the market\". A message that fits with the percentage of fraud in Spain because, as Carter Nicholas pointed out, \"in Spain it is between 0.5 and 3%, a low figure compared to the US\".<\/p>\n<p style=\"text-align: justify;\"><strong>\"Advertisers must feel secure. We must unite from the whole chain to transmit that security\".<\/strong>Benito Mar\u00edn pointed out that most of the fraud is caused by the action of bots.<\/p>","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan el \u00faltimo informe de Google , los anunciantes est\u00e1n perdiendo 3,5 millones de d\u00f3lares al d\u00eda con la reventa no autorizada de inventario y la suplantaci\u00f3n de dominio en 16 de los medios digitales m\u00e1s relevantes del mundo. Por este motivo, nace FaqFraud, una iniciativa sin \u00e1nimo de lucro que constituye una l\u00ednea de [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":8546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[9,10,11,14,105,596,107,108,7,40],"class_list":["post-8545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-agencia-comunicacion-empresarial","tag-agencia-de-comunicacion","tag-agencia-de-comunicacion-corporativa","tag-consultora-de-comunicacion","tag-eventos","tag-faqfraud","tag-organizacion-eventos-corporativos","tag-organizacion-eventos-empresariales","tag-proa-comunicacion","tag-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proa Comunicaci\u00f3n acoge en su sede la presentaci\u00f3n de FaqFraud, una iniciativa para detener el fraude en la publicidad digital - Blog Comunicaci\u00f3n y Reputaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/proa-comunicacion-hosts-the-presentation-of-faqfraud-an-initiative-to-stop-digital-advertising-fraud\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proa Comunicaci\u00f3n acoge en su sede la presentaci\u00f3n de FaqFraud, una iniciativa para detener el fraude en la publicidad digital - Blog Comunicaci\u00f3n y Reputaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Seg\u00fan el \u00faltimo informe de Google , los anunciantes est\u00e1n perdiendo 3,5 millones de d\u00f3lares al d\u00eda con la reventa no autorizada de inventario y la suplantaci\u00f3n de dominio en 16 de los medios digitales m\u00e1s relevantes del mundo. 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