{"id":8702,"date":"2018-03-28T14:47:21","date_gmt":"2018-03-28T12:47:21","guid":{"rendered":"http:\/\/proacomunicacion.es\/?p=8702"},"modified":"2018-03-28T14:47:21","modified_gmt":"2018-03-28T12:47:21","slug":"immense-value-reputation","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/inmenso-valor-la-reputacion\/","title":{"rendered":"Jaume Gir\u00f3 highlights the value of reputation at Actualidad Econ\u00f3mica"},"content":{"rendered":"<p style=\"text-align: justify;\">Jaume Gir\u00f3, president of the 'Think-Tank' Corporate Excellence, highlights in Actualidad Econ\u00f3mica the importance of reputation in corporations. \"In these years of the new century, where digital communication has burst in and with it this jungle of information, it is often difficult to distinguish good information. In these times when fake news is more notorious than ever, many people give credibility to things that do not deserve to be trusted. That is why two issues are so important. The first is to manage the brand, the reputation of a company, well, because <strong>it is the brand that differentiates us from other competitors in a market where products and services tend to be almost the same.<\/strong> whatever the sector, banking, energy services and journalism, for example. The second is that the professional at the forefront of these issues has to know how to intelligently read the social context,\" explains Gir\u00f3.<\/p>\n<p style=\"text-align: justify;\">\"Beyond the economic sense of the operation, there is always a reading within society. It's not just about economic profitability,\" he adds.<\/p>\n<p style=\"text-align: justify;\">In the same vein, \u00c1ngel Alloza, CEO of Corporate Excellence, states that \"in the past, this differentiation resided in the ability to launch products and services that were objectively superior to those of the competition, which led to the proliferation of a large number of product brands. Today, however, <strong>the process of building a corporate brand is much more complex.<\/strong>It is not based on rational attributes or benefits, but differentiates itself on the basis of deeper identity elements: who you are as a company, what you are like, why you exist and why you do what you do.<\/p>\n<p><a href=\"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2018\/03\/Entrevista_Jaume_Giro_Actualidad_Econo_mica_05_03_2018.pdf\">Full interview.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Jaume Gir\u00f3, presidente del \u2018Think-Tank\u2019 Corporate Excellence, destaca en Actualidad Econ\u00f3mica la importancia de la reputaci\u00f3n en las corporaciones. \u201cEn estos a\u00f1os del nuevo siglo, donde ha irrumpido la comunicaci\u00f3n digital y con ella esta selva de informaci\u00f3n, a menudo cuesta distinguir la buena informaci\u00f3n. En estos tiempos en que aparecen las fake news con [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":8703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[131],"tags":[9,10,11,14,7],"class_list":["post-8702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-agencia-comunicacion-empresarial","tag-agencia-de-comunicacion","tag-agencia-de-comunicacion-corporativa","tag-consultora-de-comunicacion","tag-proa-comunicacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jaume Gir\u00f3 destaca el valor de la reputaci\u00f3n en Actualidad Econ\u00f3mica - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/immense-value-reputation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jaume Gir\u00f3 destaca el valor de la reputaci\u00f3n en Actualidad Econ\u00f3mica - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"Jaume Gir\u00f3, presidente del \u2018Think-Tank\u2019 Corporate Excellence, destaca en Actualidad Econ\u00f3mica la importancia de la reputaci\u00f3n en las corporaciones. \u201cEn estos a\u00f1os del nuevo siglo, donde ha irrumpido la comunicaci\u00f3n digital y con ella esta selva de informaci\u00f3n, a menudo cuesta distinguir la buena informaci\u00f3n. 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