{"id":91,"date":"2012-12-20T18:30:17","date_gmt":"2012-12-20T17:30:17","guid":{"rendered":"http:\/\/proacomunicacion.es\/?p=91"},"modified":"2012-12-20T18:30:17","modified_gmt":"2012-12-20T17:30:17","slug":"david-cordova","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/david-cordova\/","title":{"rendered":"David C\u00f3rdova at the seventh edition of the \"Observatorio Proa de la Comunicaci\u00f3n\"."},"content":{"rendered":"<p><a href=\" https:\/\/proacomunicacion.es\/wp-content\/uploads\/2012\/12\/Cordova-PROA.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignright wp-image-92\" title=\"Cordova PROA\" src=\" https:\/\/proacomunicacion.es\/wp-content\/uploads\/2012\/12\/Cordova-PROA-300x225.jpg\" alt=\"\" width=\"270\" height=\"203\" \/><\/a>Last Friday, 14th December, the seventh edition of the \"<a href=\"https:\/\/proacomunicacion.es\/en\/observatorio-comunicacion-estrategica-reputacion-corporativa\/\">Proa Communication Observatory<\/a>\". On this occasion, the guest speaker was David C\u00f3rdova, the architect and driving force behind the concept of the standardisation of lobbying in Spain. C\u00f3rdova is a founding partner of <a href=\"http:\/\/vinces.es\/index_esp.html\">Vinces<\/a>a firm specialising in public, regulatory and government affairs. He advises business associations and companies in the tourism, health, food, technology and energy sectors, among others. He is also director of the \"<a href=\"http:\/\/execed.ie.edu\/openprograms\/ProgramasAbiertosDetalle.aspx?id=1563\">Lobby &amp; Advocacy: public and private interest management<\/a>\"He has worked as a consultant at the Instituto de Empresa Business School and has worked as an advisor to the <em>Commission on Government Reform<\/em> of the US Congress.<\/p>\n<p>The presentation began with a brief reflection on the prevailing distrust in the West. Distrust towards the public sector and those who govern, which leads to a destructuring of society, which is not represented and does not participate in legislative processes. According to C\u00f3rdova, the problem with this disaffection is that participation is beneficial for everyone, whether it is constructive, collaborating in the drafting of laws, or as a form of pressure on the legislative power to try to stop a law or a certain aspect that they consider to be negative for their interests.<\/p>\n<p><a href=\" https:\/\/proacomunicacion.es\/wp-content\/uploads\/2012\/12\/Cordova-PROA-4.1.jpg\"><img decoding=\"async\" class=\"alignleft size-medium wp-image-93\" title=\"Cordova PROA 4.1\" src=\" https:\/\/proacomunicacion.es\/wp-content\/uploads\/2012\/12\/Cordova-PROA-4.1-300x178.jpg\" alt=\"\" width=\"300\" height=\"178\" \/><\/a>Lobbying must be done in a transparent manner and must be governed by the principle of equality, the speaker stressed. An equality that should make it easier for all companies to apply to open public processes and to actively participate in legislation in their areas of work, said C\u00f3rdova.<\/p>\n<p>Until now, the usual way to reach the legislator was through contacts, which generated a first approach to the politician. Gradually, this idea is becoming less and less important, since if you want to participate in the drafting of legislation, you have to do it with professionals, C\u00f3rdova stressed. Professionals who know what the main interests are and who are clear about which aspects can and cannot be discussed with the interlocutor.<\/p>\n<p>Another way to influence the legislator in order to attract attention and generate pressure to increase the chances of being heard is to use the media as a forum for dialogue between stakeholders. For the partner of <a href=\"http:\/\/vinces.es\/index_esp.html\">Vinces<\/a>is the ideal place to express one's point of view and opinion on issues that directly affect one's life.<\/p>\n<p><strong>Proa Communication Observatory<\/strong> is a discussion forum to analyse new trends in the field of corporate communication. The Proa Observatory is born with the vocation of being a laboratory of ideas where a genuine dialogue is fostered to debate topics such as: corporate reputation, branding and public affairs as key elements in business improvement.<\/p>","protected":false},"excerpt":{"rendered":"<p>El pasado viernes 14 de diciembre, se celebr\u00f3 la s\u00e9ptima edici\u00f3n del\u00a0\u201cObservatorio Proa de la Comunicaci\u00f3n\u201d. En esta ocasi\u00f3n, el ponente invitado fue David C\u00f3rdova, art\u00edfice e impulsor del concepto de la normalizaci\u00f3n del lobby en Espa\u00f1a. C\u00f3rdova es socio-fundador de Vinces, firma especializada en asuntos p\u00fablicos, regulatorios y de gobierno. Asesora a asociaciones empresariales [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3,4,5,6,7],"class_list":["post-91","post","type-post","status-publish","format-standard","hentry","category-actualidad-proa","tag-observatorio-comunicacion-estrategica","tag-observatorio-proa","tag-observatorio-proa-comunicacion","tag-observatorio-reputacion-corporativa","tag-proa-comunicacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>David C\u00f3rdova en la s\u00e9ptima edici\u00f3n del &quot;Observatorio Proa de la Comunicaci\u00f3n&quot; - Blog Comunicaci\u00f3n y Reputaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/david-cordova\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"David C\u00f3rdova en la s\u00e9ptima edici\u00f3n del &quot;Observatorio Proa de la Comunicaci\u00f3n&quot; - Blog Comunicaci\u00f3n y Reputaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"El pasado viernes 14 de diciembre, se celebr\u00f3 la s\u00e9ptima edici\u00f3n del\u00a0\u201cObservatorio Proa de la Comunicaci\u00f3n\u201d. En esta ocasi\u00f3n, el ponente invitado fue David C\u00f3rdova, art\u00edfice e impulsor del concepto de la normalizaci\u00f3n del lobby en Espa\u00f1a. C\u00f3rdova es socio-fundador de Vinces, firma especializada en asuntos p\u00fablicos, regulatorios y de gobierno. 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