{"id":9707,"date":"2018-10-18T16:28:54","date_gmt":"2018-10-18T14:28:54","guid":{"rendered":"http:\/\/proacomunicacion.es\/?p=9707"},"modified":"2018-10-18T16:28:54","modified_gmt":"2018-10-18T14:28:54","slug":"technologies-dominate-the-intangibles-market","status":"publish","type":"post","link":"https:\/\/proacomunicacion.es\/en\/las-tecnologicas-dominan-el-mercado-de-los-intangibles\/","title":{"rendered":"Technology dominates the intangibles market"},"content":{"rendered":"

The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent.<\/strong> This is revealed by the Global Intangible Finance Tracker (GIFT) 2018<\/strong>which was presented this Tuesday by Corpore Excellence and attended by Proa Comunicaci\u00f3n.<\/a>. However, these intangibles, which represent a high percentage of the business values of the internet giants, are not disclosed. Take Amazon for example: of the $827 billion worth of intangibles, $810 billion are not disclosed.<\/p>\n

Another sector with a significant presence in the ranking is telecommunications. Specifically, there are four companies, led by AT&T. It is followed by the also American Verizon, Softbank of Japan and Deutsche Telecom of Germany. Intangibles in the case of AT&T amount to 220 billion dollars, which represents 62% of its enterprise value.<\/p>\n

In other economic areas, the report finds huge gaps between the leaders and the companies that follow them. For example, in the aerospace and defence sector, the United Technologies network discloses $16 billion worth of intangibles, which is double the total disclosed by the second largest, Rolls Royce. This \"gap\" is also evident in sectors such as medical: the net amount of intangibles disclosed by DowDuPont is five times more than that of its nearest rival.<\/p>\n

The report also confirms the growing importance of intangible assets for companies in the global economy, as well as the trends observed in this area in different countries.<\/p>\n

You can consult the full report with all the graphs in this link (pdf): http:\/\/brandfinance.com\/images\/upload\/gift.pdf<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Las siete primeras empresas con el valor intangible m\u00e1s grande del mundo pertenecen al sector tecnol\u00f3gico. Se trata de Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook y Tencent. As\u00ed lo revela el Global Intangible Finance Tracker (GIFT) 2018, que fue presentado este martes por Corpore Excellence y a cuya presentaci\u00f3n asisti\u00f3 Proa Comunicaci\u00f3n. No obstante, […]<\/p>\n","protected":false},"author":28,"featured_media":9710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2,331,635,583,636],"class_list":["post-9707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-proa","tag-comunicacion-financiera","tag-empresas","tag-global-intangible-financial-tracker-2018","tag-intangibles","tag-valores"],"yoast_head":"\nLas tecnol\u00f3gicas dominan el mercado de los intangibles - Blog Comunicaci\u00f3n y Reputaci\u00f3n<\/title>\n<meta name=\"description\" content=\"Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook y Tencent son las 7 compa\u00f1\u00edas tecnol\u00f3gicas que lideran el ranking de intangibles en el mundo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/technologies-dominate-the-intangibles-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las tecnol\u00f3gicas dominan el mercado de los intangibles - 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