Innovation is no longer an option
Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the working mass, the post-COVID-19 ‘new situation’ points to digital transformation and innovation. Although there is no predefined plan or magic recipes, communication is a strategic and transversal factor in the processes of innovation and digital transformation […]
Spanish consumers will change their consumption habits in the new normality
One third of the market is at stake: shift from out-of-home consumption to retailers, shift between channels, brands and products New patterns of food consumption that will mark the transition to the new normality: greater consumption in the home, the search for price and value and the growth of e-commerce In this context, the winners […]
Rethinking communication
In these days of forced stops, which give you time to read more calmly and to stop and think, I am left with the following reflection of the British philosopher John Gray: «one advantage of quarantine is that it can be used to renew ideas. Cleaning up our minds and thinking about how to live […]
Challenges of the global economy in the decade 2020-2030
In these days of confinement I have been reading the book Crisis Economics written by Nouriel Roubini and Stephen Mihm in 2010. Roubini analyses in detail the most relevant economic crises experienced in our recent history since the 19th century and the economic policies applied to contain them. Although each crisis is different, there are […]
The crises that are coming
No, I’m not an overseer. But as we hammer away at plans to relaunch our businesses and make up for lost time, let’s not lose sight of the fact that the pandemic will not be the end point of the communicator’s burden. Anticipation will help us spend time on prevention, and if something cannot be […]
Companies vs. fake news
False news has always existed, although social networks and their great capacity to viralize all types of content have made them a phenomenon of unstoppable dimensions. A phenomenon, moreover, that is no longer linked only to political circles, but also reaches businesses and corporations around the world. Disinformation is an evil that has found in […]
What do customers expect from their brands in the middle of coronavirus?
February 13, 2020 was the 60th day since the first coronavirus death in Spain. I like to consider it the beginning of the crisis, since the arrival of a mortal victim turns any conflict into a crisis. Since then, so much has happened, at an accelerated speed, that it seems like years have passed. The […]
Corporate finance in times of crisis
At the time of this writing, we find ourselves immersed in the hardest moments of the pandemic generated by the COVID-19. The Government has just decreed the closure of industrial activity until April 9 and the state of alarm implemented at least until April 11. This is an unprecedented scenario in Spain’s recent history and […]
The CEOs Guide for the 2020s
Worldwide companies are entering 2020 after a decade of large-scale digital expansion and transformation, not forgetting the major changes and polarization of the political scene. «There are many uncertainties and concerns: we expect increased political and economic volatilities, growing social discontent and further slowdown in growth. Nevertheless, the opportunities are palpable in the atmosphere. Managers […]
AI, a great revolution for businesses
Technology experts are convinced that artificial intelligence will be the most important lever for business transformation in the coming years. Nevertheless, they also point out that, in the Spanish case, despite companies being aware of the value of this revolution, are still quite cautious about implementing this technology in their organizations, staying in most cases […]
Carmen Gómez Menor: «Communication is part of the business and it impregnates everything»
The expert in Communication and Brand Carmen Gómez Menor defended that «communication is part of the business and it impregnates everything» during her participation this Wednesday December 18 in a session on the situation and new challenges facing the profession organized by Proa Comunicación, in which she also warned that «having credibility before the media […]