There is only one future: build trust
The virus not only leaves thousands of dead – the most painful and serious – but a trail of physical and mental destruction, creating such uncertainty that there is no future. The most optimistic talk about a very different future coming, one that is very new, but perhaps more supportive and ecological. The apocalyptic ones […]
The Challenges facing Spain’s Brand
Javier Martín-Domínguez, president of the International Club of the Press (Club Internacional de Prensa), analyzed the challenges facing Marca España, Spain’s homegrown branding megaproject, in a video commemorating the Tenth Anniversary of Proa Comunicación. In addition, he summarized the evolution of communication and how the emergence of new technologies has influenced communication, using as an […]