The crises that are coming
No, I’m not an overseer. But as we hammer away at plans to relaunch our businesses and make up for lost time, let’s not lose sight of the fact that the pandemic will not be the end point of the communicator’s burden. Anticipation will help us spend time on prevention, and if something cannot be […]
There is only one future: build trust
The virus not only leaves thousands of dead – the most painful and serious – but a trail of physical and mental destruction, creating such uncertainty that there is no future. The most optimistic talk about a very different future coming, one that is very new, but perhaps more supportive and ecological. The apocalyptic ones […]
How can we defend ourselves legally from the fake news in COVID-19?
An unprecedented situation after COVID-19 What can be done if the company or any of its executives have been affected by false or inaccurate news due to the coronavirus? How can the dissemination of false news affecting corporate reputation be remedied? What measures can be taken in the face of disinformation or false news that […]
Communication strategy for the epidemic: information by flood
Information crisis management is a compulsory subject with a wealth of literature and many case studies. One of the golden rules of crisis communication is that it must contribute to success and not put sticks in the wheel, not become an additional problem. Like the good referee in a disputed game: go unnoticed, do not […]
Banking and reputation, how the Spanish economy has evolved in recent years
Íñigo Fernández de Mesa, Institute of Economic Studies‘ president and CEOE‘s vice-president, participates in a new video of Proa Comunicación where Valvanuz Serna Ruiz, managing partner, asked questions about economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in recent years and highlights the reputation of Spanish banks after the 2012 […]
Communication of Latin American companies in Spain
For investors and companies that come to Latin America to establish their businesses, as well as for those that come to Spain to start up new businesses, it is essential to receive professional advice, to analyze depthly the social and economic contexts, and to leave the areas where investment is concentrated -in general, the big […]