Juan María Nin: “Europa debe mantenerse unida si quiere seguir siendo relevante”
El presidente del Círculo de Empresarios ha analizado, durante la primera sesión 2025 de los Diálogos de Actualidad de PROA Comunicación, los principales desafíos a los que debe hacer frente Europa y España para recuperar el protagonismo a nivel mundial. El presidente del Círculo de Empresarios, Juan María Nin, dio la partida a las sesiones […]
Hafesa, operador multienergético español, elige a PROA Comunicación como su nuevo socio estratégico
El equipo de PROA Comunicación tendrá el desafío de posicionar a la compañía como uno de los líderes del sector multienergético, impulsando sus nuevas líneas de negocios y la expansión de su red de estaciones de servicio. Hafesa está especializada en el trading de hidrocarburos y es una de las empresas de referencia en el […]
UNESID confía en PROA Comunicación para fortalecer su estrategia de comunicación
La Unión de Empresas Siderúrgicas (UNESID) ha contratado a PROA Comunicación para desarrollar y ejecutar su estrategia de comunicación. La consultora, referente en gestionar la comunicación de asociaciones empresariales, trabajará en mejorar el posicionamiento y la relevancia de UNESID. Para ello, PROA Comunicación se centrará en dos vertientes: por un lado, ayudará a fortalecer la […]
—— Conversation with Sergio López-Rivera, Oscar winner
Valvanuz Serna Ruiz, managing partner of PROA, talks with Sergio López-Rivera, Oscar winner, about the importance of giving birth to the creativity of children who do not find their place. Thus, he pays tribute to the eight-year-old Sergio, who has courageously helped him reach the gold of the cinema. Reproduction of this VIDEO is possible […]
—— PROA appoints Juan Ramón Corpas as account manager
PROA reinforces its team with a multidisciplinary profile with the aim of providing service and attracting clients who work in a wide range of sectors and fields. With this goal in mind, PROA has appointed Juan Ramón Corpas as account director. Corpas has a degree in Journalism and Philosophy from the University of Navarra and […]
Informe BCG – It’s time to Reimagine Diversity, Equity & Inclusion
Companies must address the multiplicity of identities of diversity, equity and inclusion by redefining and understanding the needs of each individual, looking for patterns of difference, and devising solutions that address differences holistically, according to a new report from Boston Consulting Group (BCG). With more than 25,000 responses from 12 countries, the report, titled It’s […]
Almar Consulting chooses PROA to manage its corporate communication strategy
ALMAR CONSULTING, a leading Spanish company in architecture and engineering services specialized in project management, places its trust in PROA for the development and execution of its corporate communication strategy. About to complete its first ten years of life, ALMAR CONSULTING is specialized in advising and technical management of any real estate asset and has […]
Cristina García Alonso —— Communicate insurance in uncertain times
To talk about communication of the insurance sector is to speak, among other things, of studies, rankings, investments, sector events, results, appointments, CSR initiatives and products, many products. At least, these isthe information that proliferates in the specialized media on a daily basis. Although it is true that, since the onset of the pandemic, CSR […]
Lorena Saura —— There is no culture without communication
«There is no communication without culture, and no culture without communication.» Umberto Eco As Umberto Eco rightly pointed out, “there is no communication without culture, nor culture without communication”. Communication and culture are intrinsically related from the first moment in which communicating is part of one’s own culture and one’s own cultural object. When we […]
Pablo de Villota —— Chronicle of the presentation of the book biography of Emilio de Villota
Last week we had the honor of presenting the biography of Emilio de Villota, a work of Alfredo Filippone and published by Motorpress Iberica. It is a book that, beyond narrating the adventures of a Spaniard trying to make a space in the then inaccessible world of Formula 1 at the end of the seventies, […]
Grupo Nicolás Correa chooses PROA to manage its communication strategy
Grupo Nicolás Correa, a leading Spanish company in milling solutions at a European level and one of the most important worldwide, places its trust in PROA for the development and execution of its corporate communication strategy. A listed company since 1989 and with a presence in more than 20 countries, it is committed to innovation […]
Pablo de Villota —— Monster vs. RedBull vs. Coca-Cola
How to eat a rival’s toast by going one step further in sponsorships. For decades Coca-Cola has established itself as the great brand that it is, among other things, due to its omnipresence and creativity in sports sponsorships. However, in the mid-nineties, one day, a small Austrian company called RedBull arrived that began to grow […]