Felipe VI and crisis communication
We lived a few days of emotions of all kinds and all very strong. At a time when the coronavirus has paralysed our lives in the dry we are faced with another scenario that deepens the crisis of the monarchical institution. Or perhaps it strengthens it? Let us analyse a case of crisis communication which, […]
Banking and reputation, how the Spanish economy has evolved in recent years
Íñigo Fernández de Mesa, Institute of Economic Studies‘ president and CEOE‘s vice-president, participates in a new video of Proa Comunicación where Valvanuz Serna Ruiz, managing partner, asked questions about economy and reputation. Fernández de Mesa analyses the evolution of the Spanish economy in recent years and highlights the reputation of Spanish banks after the 2012 […]
«Spain Leads in the Management, Measurement and Know-How of Reputation»
Currently reputation and trust are the most valuable assets for businesses. Intangibles already account for more than 85% of the value of companies in the S&P 500. Regarding the value of reputation and purpose for companies, we spoke with Ángel Alloza, CEO of Corporate Excellence. Additionally, he also explains the main conclusions of the Report […]
Reputation is Built From Within
We have heard over and over again that the best protection against a PR crisis is to have a great reputation and a tightly knit network of support. Those of us who dedicate ourselves to the wonderful world of corporate communication know that getting those two things right requires plenty of time and effort on […]
How to Manage a Sponsorship to Enhance Reputation
Pablo De Villota, Director of Sports & Entertainment at PROA Comunicación, explains why sponsorship is important today, how a sponsorship program should be developed and the role of ambassadors in a sponsorship program. «A sponsorship is a very powerful program if it is well used, because through traditional advertising it is very difficult to connect […]
The Boeing 737 Crisis and Our Future
We must rejoice in the rapid and coordinated response of the EU to the Boeing 737 Max 8 accident in Ethiopia, prohibiting that model from flying into, within or from Europe. The safety of the people always comes first. One would be forgiven for thinking that the measure was facilitated by an alignment with European […]
A Checkmate to King Steven Spielberg
That every communication campaign has to be sustained over time proves something. The peculiarities of each sector or company determine a specific strategy and, however, the common denominator of communication is time and dedication, in addition to of course, professionalism. In a world focused on results, communication and reputation advocate firm results, but not necessarily […]
The Importance of a Bank’s Reputation
Joaquín Maudos, Professor at the University of Valencia and Deputy Director at the Valencian Institute of Economic Research (IVIE), examines the relationship between the bank and the consumer, in an article published by the national economic newspaper EXPANSIÓN. He reveals the worrying fact that no bank sits among the 50 companies in Spain with the […]
Key Steps for the Banking Sector to Improve its Reputation
The latest scandals involving large banks picked up by the press – the illegal eavesdropping ordered by the previous BBVA chairman, the unsuccessful appointment of the Santander´s incoming CEO and the lawsuits filed by investors who have lost their money in Banco Popular shares or mandatory convertible bonds – portray how Spanish banks continue to […]