Companies vs. fake news
False news has always existed, although social networks and their great capacity to viralize all types of content have made them a phenomenon of unstoppable dimensions. A phenomenon, moreover, that is no longer linked only to political circles, but also reaches businesses and corporations around the world. Disinformation is an evil that has found in […]
This Is How you Design a Digital Communication Strategy for a Tourist Destination
The Comtur 2.0 project, in which professors from the Malaga, Vigo and Surrey (UK) campuses of the Universidad Rovira i Virgili participated, between 2013 and 2016 focused on studying the use and influence of social media and «communication 2.0» in making tourism-related decisions and in the brand image of destinations. Some quite useful applications for […]
Digital Communication, Essential to a Company’s Strategy
Bárbara Yuste, Director of Digital Communication, explains why digital communication is important, its contributions and its instruments. Digital communication is not just an option today, but rather a necessity for any company. It is and must be an essential aspect in any communication strategy that seeks to grow in the digital environment. An environment, by […]
Find Me a Foe and I’ll Win
If there have been two outrageous episodes of the fake news being spread by robots through social networks managed by communication consultancies, they are the Cambridge Analytica and Birnbaum & Finkelstein incidents. Of the first one, almost everything is known. That Facebook «sold» to Cambridge Analytica – for academic purposes -, detailed information of 50 […]