Gema Aznar —— Communication is the key for everything

Information, over-information, but, above all, disinformation are inexhaustible sources of sudden and uncritical reflection. The more abundant it is, in a stage of physical confinement, where disruption is not only social and economic, but also sentimental, opinions flow with the speed of single thinking and with the lack of rigour...

All living beings are still here because very soon, from their early stages as unicellular had to learn to distinguish the good from the bad. In human beings this biological archaism is also transferred to their mind and if education, training and other characteristics that make it human are not...

El trastorno narcisista de la personalidad tiene algunos de los siguientes rasgos: carácter y palabrería camaleónicas y un vacío que se tapa con el cultivo de la imagen. Al narcisista le interesa el poder, -el resto no cuenta-, es amoral, vanidoso, envidioso, con empatía estratégica, exigente con los demás y...

PROA es patrocinador del Anuario del Liderazgo Femenino en España© que es un documento que recoge las novedades más relevantes que han sucedido a lo largo del año 2020 en relación al liderazgo femenino. En su presentación, el próximo 13 de mayo, Lucía Casanueva, socia directora de PROA, participará en...

On March 21st, 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (the so-called «Google tax»). In line with the proposed EU Directive, the Council of...

Branding? Brand image? Relevance? A respected brand has to be something more than a logo, a few colors, a catchy name, an attractive and memorable slogan, etc. In order for a brand to grow from something so simple – and therefore so weak – it needs a process that transforms...