Lucía Casanueva, founding partner of Proa Comunicación, was selected as a member of the panel of judges of the «Mujer Líder 2019» awards (Women Leaders of 2019), whose 15 members have unanimously elected Adriana Domínguez, CEO of Adolfo Domínguez, as «Mujer Líder 2019».
Adriana Domínguez currently spearheads the renewal and reorientation process of the said designer fashion firm, which has thus far allowed the company to achieve its first operating profit (+ 1.2M euros) since 2011. The award ceremony is part of the celebration of the 14th Women and Leadership Forum at the headquarters of the law firm DLA Piper.
The panel highlighted the career and professional achievements of the executive, as well as her notable humanistic character. Since July 2017, Domínguez led the transformation of Adolfo Domínguez, first as managing director and later as CEO. The new management of the firm has achieved, in these last two years, an increase of 26% in its comparable sales, an improvement in its stock price of 255%, an online sales growth of 80% and a return to operating profit after improving its Ebitda by 107%.
In addition to Lucía Casanueva, the panel was comprised of Sebastián Álvaro, journalist and writer, Álvaro Fernández-Villaverde, Marquis of Santa Cruz, Rita Gasalla, CEO of Gälow and member of Ellevate Network, Martín Hernández-Palacios, coordinator of the Women and Leadership Forum, Juana Jiménez, businesswoman, Lary León, journalist at Atresmedia, Pilar Menor, managing partner of DLA Piper, Mariola Olivera, Chamber of Commerce and Industry of Madrid, Ana Poyatos, back office manager of UBS Wealth Management, Marta Ripollés, Prodis Foundation, Eva Sánchez, Citizens C’s, Carmen Torres, Association of Fashion Companies of Spain, Belén Varela, expert in organization and people, and lecturer Eduardo Vizcaíno, of the digital editions of Siglo XXI.
Extensive Experience
Adriana Domínguez González has been CEO of the Adolfo Domínguez group since May 2018. In July 2017, she was appointed managing director and top exectuive of the company. Years before she had been on the board of directors, she was Director of the Perfumes Brand and Director of Communication.
She speaks five languages and holds a degree in International Business Studies from ICADE and CESEM (France) and The Lee Strasberg Theater Institute in New York. She has a Master of Thought from the Contemporary School of Humanities of Madrid. She has inmtimate knowledge of the company which she led for 17 years. She oversaw several projects in different business areas including the design of the company’s concept store and the creation of five capsule collections of the women’s fashion line.