What do customers expect from their brands in the middle of coronavirus?
February 13, 2020 was the 60th day since the first coronavirus death in Spain. I like to consider it the beginning of the crisis, since the arrival of a mortal victim turns any conflict into a crisis. Since then, so much has happened, at an accelerated speed, that it seems like years have passed. The […]
Political communication in times of isolation
Information, over-information, but, above all, disinformation are inexhaustible sources of sudden and uncritical reflection. The more abundant it is, in a stage of physical confinement, where disruption is not only social and economic, but also sentimental, opinions flow with the speed of single thinking and with the lack of rigour of contrasting analysis. For this […]