Keys to understand how digital communication will progress in 2020
Now that 2020 has arrived, it is time for predictive and trend analysis for this new year. Communication has been immersed in a process of change for years, first with the arrival of the Internet and the development of what came to be known as Web 2.0 (which was accompanied by the sucess of social […]
Proa Manages the Communication for the XIV Scientific Conference of the Alicia Koplowitz Foundation
Proa Comunicación is responsible for managing the communication for the XIV Scientific Concerence of the Alicia Koplowitz Foundation that will take place on the 24 and 25 of October in Mututa Marileña’s Auditorium on 33 Castellana. The presentations and round tables will be centered around the ‘Impact of Social Media and Information and Communication Technologies […]
This Is How you Design a Digital Communication Strategy for a Tourist Destination
The Comtur 2.0 project, in which professors from the Malaga, Vigo and Surrey (UK) campuses of the Universidad Rovira i Virgili participated, between 2013 and 2016 focused on studying the use and influence of social media and «communication 2.0» in making tourism-related decisions and in the brand image of destinations. Some quite useful applications for […]
Digital Communication, Essential to a Company’s Strategy
Bárbara Yuste, Director of Digital Communication, explains why digital communication is important, its contributions and its instruments. Digital communication is not just an option today, but rather a necessity for any company. It is and must be an essential aspect in any communication strategy that seeks to grow in the digital environment. An environment, by […]
Find Me a Foe and I’ll Win
If there have been two outrageous episodes of the fake news being spread by robots through social networks managed by communication consultancies, they are the Cambridge Analytica and Birnbaum & Finkelstein incidents. Of the first one, almost everything is known. That Facebook «sold» to Cambridge Analytica – for academic purposes -, detailed information of 50 […]