Actualidad

José Nicolás-Correa —— The important thing is to preserve democracy

José Nicolás-Correa, businessman and researcher, non-executive president of the Nicolás Correa Group, talks with Valvanuz Serna, PROA’s managing partner, about his book «Why did Franquito revolt?» and his vision of the future of democracy.

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Repitition (I): Side A

Although not unexpectedly, it is most unusual that cautions and objections to the televised debates of candidates for senators and representatives have to be repeated, like the elections themselves, only six months later. Already spring of this year saw four electoral calls (general, European, municipal, autonomic) in April and May...

Only a small group of companies is harnessing the potential of AI

A new study from Boston Consulting Group and MIT Sloan Management Review reveals managers’ growing concerns about the risks of AI. Additionally, it highlights the five organizational behaviors that companies taking advantage of AI’s value have in common. After many decades of progress, artificial intelligence is ready to become an...

José Antonio R. Piedrabuena —— ¿Por qué debemos consumir aceite de oliva?

Que se compre menos no es un tema de precios, es de gusto por la vida sana. Tiene relación con que la mitad de los españoles no hace ejercicio, está sobrado de peso, duerme poco y consume poca fruta legumbres y verduras. Estas carencias pueden disminuir si usamos uno de...

Marketing Outsourcing: A Solution for Businesses

In Spain, SMEs and independent ventures represent virtually the entire business fabric. These so-called «startups» received investments exceeding 1.2 billion last year in 2018 (9 times more than 8 years ago). All of these businesses have plenty in common, but without a doubt, one of the most important concerns is...

The Wanda Metropolitan Stadium: Achieving Iconic and Unique Brand Status in Record Time

The fact that this stadium, inaugurated in September 2017, was chosen to host the final of the Champions League wasn’t only because of its technological advances, seating capacity, or accessibility facilities. Since the Community of Madrid approved the notion to build a new athletics stadium in 1988 at a location...

Catherine Barba: «We are Living in a World in Rupture»

«The world is changing faster than ever.» With this categorical phrase, Catherine Barba, Internet pioneer, entrepreneur and angel investor, talks about the world in which we find ourselves, a world that, in her opinion, «is in rupture or breaking down». In her opinion, the changes we are experiencing today force...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.