José Nicolás-Correa, businessman and researcher, non-executive president of the Nicolás Correa Group, talks with Valvanuz Serna, PROA's managing partnerabout his book "Why did Franquito revolt?" and his vision of the future of democracy.
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José Nicolás-Correa, businessman and researcher, non-executive president of the Nicolás Correa Group, talks with Valvanuz Serna, PROA's managing partnerabout his book "Why did Franquito revolt?" and his vision of the future of democracy.
How businesses can be competitive in the 2020s
A simple and well-known business strategy framework is to determine where to play (which sector or market to serve) and how to win (what is needed to get the best results in that area). However, the "how" is much more important than the "where": the reward for being among the...
The Challenges facing Spain's Brand
Javier Martín-Domínguez, president of the International Club of the Press, analysed the challenges facing Marca España, Spain's homegrown branding megaproject, in a video commemorating the Tenth Anniversary of Proa Comunicación. In addition, he summarized the evolution of communication and how the emergence of new technologies has...
Did you change your preferred brand for environmental reasons?
Boston Consulting Group (BCG), Global Fashion Agenda (GFA), and Sustainable Apparel Coalition (SAC) have released a new edition of Pulse of the Fashion Industry, a report that annually assesses environmental and social factors of the fashion industry in terms of Pulse Score (a sustainability indicator that uses the...
The top managers' agenda for the 2020s
Businesses around the world are entering 2020 after a decade of expansion and large-scale digital transformation, not to mention major changes and a polarised political scene. "There are many uncertainties and concerns: we expect political and economic volatility to increase, discontent to grow, and a...
BCG Report - It's time to Reimagine Diversity, Equity & Inclusion
Companies must address the multiplicity of identities of diversity, equity and inclusion by redefining and understanding the needs of each individual, looking for patterns of difference, and devising solutions that address differences holistically, according to a new report from Boston Consulting Group (BCG). With more than 25,000 responses from 12...
José Antonio R. Piedrabuena -- Not just vaccines. We depend on our immune system
We already have more data on why physical exercise lengthens life, rejuvenates the body and leaves us better protected against many diseases. Since we are born, a process of replacement of cells that have finished their useful life begins, through the production of new ones from stem cells, which, by...
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