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José Nicolás-Correa -- The important thing is to preserve democracy

José Nicolás-Correa, businessman and researcher, non-executive president of the Nicolás Correa Group, talks with Valvanuz Serna, PROA's managing partnerabout his book "Why did Franquito revolt?" and his vision of the future of democracy.

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Acting to combat climate change is more cost-effective than inaction

The Boston Consulting Group's new Center for Climate Action, in a recently published report, finds that the cost of inaction on climate change far exceeds the investment needed to combat it. Ignoring the problem comes at a very high price, estimated at a reduction of...

Social networks, key in the strategy to build a lovemark

For brands, social networks are key elements in their communication strategies due to their capacity to generate affective and lasting links with their consumers and potential customers, members of their digital community. These virtual communities are made up of a group of individuals who follow a brand on social media.

Ángela Jordana -- "The WHO definition of health is a utopia".

"Suicidal thoughts have increased between 12.5 and 14% in young people" Ángela Jordana is a specialist in Health Literacy and Salutogenesis -a concept developed by the physician and sociologist Aaron Antonovsky in the 1970s-. Creator of the LifeCourse and MOA method, she teaches courses to individuals and organisations seeking to...

The brain and neural networks

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, dissects the brain and neural networks in the third of five videos made for PROA Comunicación. There is currently a crisis of creative solutions, formulas from the last century are being repeated in the political, pedagogical and cultural fields ....

The crises that are coming

No, I'm not an overseer. But as we hammer away at plans to relaunch our businesses and make up for lost time, let's not lose sight of the fact that the pandemic will not be the end point of the communicator's burden. Anticipation will help us spend time on prevention,...

Subscriptions: An Alternative to the Advertising Model in Digital Media?

After the analysis we carried out previously on the different subscription models being implemented in the media sector, in this latest dossier by Evoca entitled "Subscriptions, the new black," we wanted to delve into the implications they have on companies from the operational, organisational and cultural points of view. For...

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