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  • Blog
  • 7 August 2019
  • 1 min. reading time

The brain and neural networks

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, dissects the brain and neuronal networks in the third video of the five made for PROA Comunicación.

There is currently a crisis of creative solutions, formulas from the last century are being repeated in the political, pedagogical and cultural fields. Scientific advances on the brain have not influenced us to change our ideas about memory, intelligence or the emotional world. This translates into essays on creativity, on the creative act, which pass by superficially and without going into depth, without a multidisciplinary vision of the subject.

José Antonio Rodríguez Piedrabuena is a member of the International Psychoanalytical Society.The programme is supported by the London Group Analysis, the Spanish Society of Psychiatry and the Institute of Psychosomatic Studies and Medical Psychotherapy.

Tomás Pereda -- "Senior talent now has a great opportunity to stand out again".

Tomás Pereda, HR Senior Advisor, has participated in a new PROA Comunicación video in which he has highlighted the value of senior talent in relation to the difficult situation we are experiencing, "he now has a great opportunity to stand out again". In addition to highlighting the opportunities of this...

  • Blog
  • 1 min. reading time

Presence and aesthetics

When I started coaching 15 years ago in Spain, the problem was that nobody knew what coaching was. Because they didn't know, they didn't even know how to pronounce this Anglo-Saxon word that originated with sports coaches. Now the problem I am facing is that everyone...

  • Blog
  • 3 min. reading time

Only a small group of companies is harnessing the potential of AI

A new study from Boston Consulting Group and MIT Sloan Management Review reveals managers' growing concerns about the risks of AI. Additionally, it highlights the five organisational behaviors that companies taking advantage of AI's value have in common. After many decades of progress, artificial intelligence is ready to become a...

  • Blog
  • 3 min. reading time

Challenges of the global economy in the decade 2020-2030

In these days of confinement I have been reading the book Crisis Economics written by Nouriel Roubini and Stephen Mihm in 2010. Roubini analyses in detail the most relevant economic crises experienced in our recent history since the 19th century and the economic policies applied to contain them. Although each...

  • Blog
  • 4 min. reading time

Risk auditing, a profitable investment

There isn't a day that we open the digital version of any newspaper and not encounter a reputational crisis: a company, a public institution, a cultural organisation or an NGO accused of illegitimate behaviour. Some of the problems they face are of a technical nature: a toxic leak, an unexpected...

  • Blog
  • 3 min. reading time

The power of communication in times of crisis of confidence

In these days of uncertainty and physical separation, corporate communication is more important than ever. Companies have a responsibility to their employees, but also to their customers, suppliers, public administrations, the media and the financial markets, because in addition to guaranteeing their own competitiveness, they also have a responsibility to...

  • Blog
  • 2 min. reading time

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