Strategic communication consultancy
In a hyper-connected global environment, communication is not just information; it is the asset that builds trust and credibility with your stakeholders. At PROA, We transform your vision into an impactful narrative.
Our specialised services
Corporate communications
We design and execute strategies that position your organisation as a benchmark in your sector. We don't just communicate what you do; we project who you are and your purpose, aligning your brand identity with your long-term business objectives.
Reputation management
Reputation is the cornerstone of trust. We monitor, protect and strengthen your company's reputation with your key audiences, mitigating risks and enhancing the perception of value in competitive markets.
Crisis communication
In critical situations, speed and consistency are vital. We have a proven methodology to manage contingencies, protect the institutional image and turn challenges into opportunities for reputational strengthening.
Financial communication
We accompany your company at key moments: IPOs, mergers, acquisitions or presentation of results. We translate financial complexity into clear messages that generate confidence in investors and analysts.
Internal communication and talent management
The first ambassador of your brand is your team. We create communication plans that foster engagement, align organisational culture with strategic objectives and retain talent through transparency.
Audiovisual communication
In the visual age, the message must make an impact. We develop high-quality multimedia content that synthesises complex concepts into creative and memorable pieces, optimised for the most demanding digital channels.
Our working methodology
A 5-phase process
Our methodology ensures flawless and goal-oriented execution:
Phase 1: Briefing and counter-briefing
We analyse your needs in depth and define the initial strategic challenges.
Phase 2: Research and immersion
We delve into your sector's environment to act with full knowledge of the facts and accurate data.
Phase 3: Strategic Insight
We identify the key differentiator that will serve as the basis for all communication.
Phase 4: Strategy and development
We design the action plan and execute the creative tactics to achieve your goals.
Phase 5: Results and measurement
We evaluate the impact of each action through KPIs, ensuring a real and tangible return on investment.
Experience and own methodology as a corporate communications consultant
Differential value
Why choose PROA?
Communication strategies for business growth
Theoretical and practical training for spokespersons
Training with role play, adapted to the media appearance
Public speaking coaching
Press Office
Frequently asked questions on strategic communication
In an increasingly complex business environment, we understand that questions arise about how to protect and project your brand. In this section, we provide answers to our clients' most common queries, based on our consolidated experience and a business vision oriented towards tangible results. If your question is not answered here, our team of consultants is at your disposal to provide personalised advice.
What is the difference between strategic communication and marketing?
Strategic communication manages a company's corporate identity and image, always with a focus on the relationship with its key audiences. While marketing is a market-focused discipline that identifies consumer needs, develops products or services and generates sales and profitability. At PROA, we work to build a foundation of trust and credibility with audiences (investors, employees, media, customers, public administrations...) that guarantees the long-term sustainability of the business.
How can a communications consultancy help improve my company's reputation?
Reputation is an intangible that needs to be actively managed. Our team conducts a communication audit to identify gaps between the organisation's identity and how it is perceived by its audiences. Through our methodology, we design action plans that align real milestones with a powerful narrative, ensuring that your reputation is a competitive advantage.
When is it necessary to activate a crisis communication plan?
The ideal time is formerly before the crisis occurs. At PROA, we specialise in prevention through crisis manuals and drills. However, if an adverse situation has already manifested itself, we intervene immediately to centralise messages, manage the relationship with the media and minimise the negative impact on our clients' reputation.
Do you work with companies in specific sectors or in any industry?
Our methodology is cross-cutting, although we have extensive experience in critical and highly regulated sectors such as the financial, energy, legal and real estate. We adapt our language and strategy to the regulations and dynamics of each industry to offer precision consultancy.
What is the first step to start working with PROA?
It all starts with a phase of Immersion. After an initial contact, we conduct a diagnostic session to understand your current challenges. From there, we develop a tailor-made proposal including clear objectives, timelines and the team of experts assigned to your account.
What are the steps after the briefing meeting?
After the briefing meeting, we carry out an analysis of the sector and the company in order to understand the challenges it faces. Based on this, and the information gathered in the counter-briefing, we draw up a customised proposal that includes the main lines of the communication strategy, the action plan, a work schedule, the team of experts assigned and a budget.
Shall we talk about your next strategy?
Transform your communication challenges into corporate leadership opportunities.
Tell us briefly about your situation and one of our managers will contact you as soon as possible. Effective communication starts with a good conversation.