Proa Comunicación Sponsers the “Corporate Governence and Gender Diveristy” Awards

Proa Comunicación is sponsoring the “Corporate governance and gender diversity” awards organized by the Women Forward Foundation and will take place October 28th, from 19 to 23 hours, at the Italian Embassy. The awards were created to distinguish the companies and institutions that have integrated an exceptional level of gender diversity into their corporate governance.

The ceremony will feature Stefano Sannino, the Italian Ambassador, and Carmelo Angulo, the Spanish Ambassador and representative from the foundation’s Think Tank. They will hand out 14 awards from seven categories including:

  1. Distinction to the government or institution that has improved corporate governance following the approval of a regulation or its performance related to gender diversity
  2. Distinguished companies
  3. Educational institutions
  4. Media and Communication
  5. Sports organizations
  6. The managerial career best suited to good governance and gender diversity
  7. Associations, Foundations and Institutions

Proa Manages the Communication for the XIV Scientific Conference of the Alicia Koplowitz Foundation

Proa Comunicación is responsible for managing the communication for the XIV Scientific Concerence of the Alicia Koplowitz Foundation that will take place on the 24 and 25 of October in Mututa Marileña’s Auditorium on 33 Castellana. The presentations and round tables will be centered around the ‘Impact of Social Media and Information and Communication Technologies (ICT) on the mental health of children and teens.’

In this edition, as a new feature, the 1st Alicia Koplowitz Research Award will be awarded. Endowed with 3,000 euros, the award will distinguish the best scientific research work published in 2018 by young researchers, (less than 40 years old) partners of the Association of Scientists of Children and Adolescents’ Mental Health – Alicia Koplowitz Foundation.

Proa Comunicación Joins the APD

Proa Comunicación has become a full partner of the Assosiation for Management Progress, an association with the main goal of promoting the exchange of ideas, knowledge, and experiences across business management media in Spain. Outside of any political approach representing the defense of corporate and professional interests, APD has managed, thanks to its objectivity and independence, to be one of the most prestigious training, information, and networking centers nationwide.

For the founding partners at Proa Comunicación, Lucía Casanueva and Valvanuz Serna, “this strategic alliance with the APD allows us to improve our communication strategy and development that we offer our clients.”

Proa Comunicación Helps Organize the MADRID VAT FORUM 2020

Proa Comunicación is assisting, for the second consecutive year, the organization of MADRID VAT FORUM, the most influential Spanish conference on intra-community VAT. In addition to managing media relations and establishing the conference’s communication office, Proa developed the landing page, where tickets can be purchased, and the promotional video.

In recent years, the so-called Common VAT System has been subject to a series of modifications at the community level with the main objectives of harmonizing certain aspects of the indirect taxation of ecommerce, fighting against fraud, as well as proposing a series of solutions to facilitate intra-community trade of goods. Some of these modifications have already been approved and others are currently under negotiation pending final approval.

MADRID VAT FORUM 2020 will be held on Thursday, February 13, 2020 in the auditorium of the Madrid Press Association (Calle Juan Bravo, 6). At this event, the main changes and modifications recently proposed in the field of intra-community VAT will be presented and discussed.

In addition, other issues that tend to be the subject of controversy will be discussed, such as confrontation between formal requirements and exercising the right to deduct the VAT incurred or the VAT treatment of holding companies.

Finally, the impact that the United Kingdom’s exit from the European Union will have on the field of VAT will be analyzed and a review of the recent jurisprudence of the European Union Court of Justice regarding VAT will be made. In addition, the event will analyze the way in which all this will affect the activity of the companies involved in international trade and their relationship with the different tax administrations.

Ontier Selects Proa Comunicación to Produce its Corporate Video

Ontier, international law firm located in fourteen countries, has trusted in Proa Comunicación to create their corporate video. In it, Proa has embodied what Ontier represents, a firm offering what every client is looking for: a legal partner for your business that will treat your problems like their own, that will offer creative solutions, that is present in fourteen countries, and that you can always call by name.

Ontier’s lawyers love challenges. They treat clients’ projects and issues like their own and devote their extensive legal training to designing and executing creative and imaginative solutions aimed at achieving clients’ objective. In Madrid, Oviedo, Santander and Seville, Ontier España has a multidisciplinary team of talented professionals whose motivation, capacity, excellence and drive will turn the first opportunity into a continuous relationship of advice across all sectors.

The Department of Audiovisual Services at Proa Comunicación, led by creative director Ben Kendall, is in charge of the complete conceptualization and creation of the project.

Proa Comunicación Designs the Marqués del Atrio Group’s New Website

The Marqués del Atrio Group has trusted in Proa Comunicación for the design of their new website, which they are aiming to adapt to the most current and avant-garde trends in the market, and, at the same time, get closer to their community within the digital ecosystem.

The Marqés del Atrio Group’s new website is based on a modern image, with a black background and white font, with attractive multimedia features. It focuses on the Rivero’s history, the fourth-generation winery family from La Rioja, with extensive traditions and knowledge about winemaking. The website has increased its content, but with a much more orderly and accessible structure.

The launch of this website, that completely breaks away from the current site’s design and image, is a part of the Marqués del Atrio Group’s digital strategy that has recently been reinforced by the momentum of the Faustino Rivero Ulecia and Marqués del Artio Wineries’ social media presence, as well as the creation of a blog where they will publish high quality and interesting content for their community, and the delivery of a newsletter highlighting the group’s latest news for their customers and suppliers.

Proa Comunicación Attends the Presentation of the Resport “The Challenge of STEM Vocations”

The lack of guidance and academic difficulty are two key factors in the drop of enrollment in technical careers, according to the conclusions of the study “The challenge in STEM vocations,” presented this Tuesday, September 24 in Madrid and attended by Proa Communicación. The report, carried out by the Asociación DigitalES and, and assisted by Altran, analyzes the reasons for this drop, trying to offer solutions as to why Spanish students diregard matters related to technological development.

Some of the data in the study is quite worrying and demand, as was evident during the presentation, a quick response from all involved parties. Thus, 30% of secondary school students have not taken any technological subject, since it is always presented as optional and depends of the offerings avaiblable at each school.

59% of the school directors surveyed in the report consider that the teachers in their centers do not receive the necessary training to guide students in choosing their scheudles. In this regard, it should also be noted that only 3% of the teachers who have participated in the study are specialized in mathematics, technology or ICT. This percentage was specifically referred to by the Minister of Education and Vocational Training, Isabel Celaá, during her speech at the event. She said that it is necessary to form “a comprehensive training plan” for teachers that allows them to offer current knowledge on STEM matters.

Only 25% of Girls are Studying Engineering

On the other hand, the report concludes that only 25% of the girls chose to study engineering in 2018, however 55% of university students were female. The results of the study show that STEM enrollment is decreasing more amongst girls than boys.

The data shows girls having less self-confidence than boys, identifying having more difficulties than them in understanding mathematics and problem solving (78% vs. 67%).

Among the recommendations listed in DigitalES Association’s report, they suggest promoting a more social vision of technical careers, increasing the visibility of female role models in these subjects, and training teachers in these fields to better guide students in academic decision making.

Download the report here

Proa Comunicación’s Website Reaches a New Record of Visits

After the latest design adjustments and the incorporation of new content, the Proa Comunicación website has received a record number of visitors in the third week of September, growing no less than 80% compared to this time last year.

Two of the key elements in the traffic growth have been the creation of the company blog with high quality content interesting to our community made by consulting firms and professionals within the sector, and others, and the launch of our weekly newsletter in which Proa Comunicación shares with its readers news, articles and opinion pieces, studies and other documents of interest.

Reaching this milestone has been very rewarding for the Proa team, and we hope to raise it in the coming months.

Proa Comunicación and Vae Solis Europe Build an Alliance

Proa Comunicación and Vae Solis Europe build an alliance
to provide EU expertise and Public Affairs advisory to Spanish companies


Interview with Paul d’Amécourt and Olivier Benoist, representing Vae Solis Europe.


What are the specificities of Vae Solis Europe? 

The Vae Solis Europe team is specialized in European public affairs. Based in the EU capital and at the center of the European decision process, we are an international and multidisciplinary team passionate about the EU decision process.

We help companies, federations, associations and regions to better understand the EU decision process and to make their voice heard.

Why is Brussels so important ?

Brussels is the capital of the European Union and is where the European Commission, the Council and the European Parliament (with Strasbourg) are situated.

The EU institutions are composed of a bit less than 50 000 civil servants or equivalent, which is comparatively small compared to any national administration. There is a strong need for experts from the civil society in order to regulate on complex EU issues.

In sectors such as environment, technologies, finance, fishing, digital or agriculture more than 50% of the decisions are taken at EU level. All countries have built strong teams to promote their national interests, some regions (such as Bavaria or Ile de France) have a permanent representation in Brussels and corporations, associations, federations, universities and NGOs participate in the EU debate.

What do you offer?

We help our clients to understand and react to the impact of European and national legislation on their businesses. It is important for us to give them the means to participate in decision-making processes while providing the tools to build influential outreach campaigns. We help our clients to build legitimacy and momentum by creating and managing interest coalitions. As our clients cannot always be in Brussels we represent them in EU meetings and can be their eyes in ears.

What sectors do you cover?

We work with corporate level clients, as well as federations, start-ups but also public institutions. Our strength is in helping them build a European strategic vision and then to put in place an operational influence campaign. We are generalists and our clients generally recognize our knowledge in the fields of digital & data, circular economy, services, fintechs and trade.

We have a diverse team with an international background and with a formal education in economics, philosophy, law and EU politics. The whole team has a hands-on approach.

Why is the timing good to speak at EU level ?

A new Parliament was elected last May with 61% of newly elected MEPs, a new President of the European Commission was designated and the new Commissioners-designate will be heard by the European Parliament between 30 September and 8 October in Brussels.

A first work program for the European Commission has been issued and there will be a strong need from input from the whole civil society. Regional, National and European actors which want to integrate changes in European regulation in their strategy have the unique opportunity to act at a very early stage in the decisions process and to put forward their arguments in a democratic way.

How to build a message at European level ?

The EU decision process is relatively slower than the national one, essentially because of the number of actors which have to be consulted. When companies and federations build messages at EU level, they need to have a long-term strategic vision which has to be built early in advance. This is why it is so important to have a Spanish based company such as Proa Comunicación -which understands the priorities of a local company- work hand in hand with experts in Brussels in order to build relevant messages and campaigns which have a long-term impact.


For more information visit: Vae Solis or Lighthouse Europe

The The head of Sponsorships at Proa Comunicación talks about false sponsorships in El Confidencial

Pablo de Villota, head of Sponsorships at Proa Comunicación, participated in an article published in El Confidencial that addresses the controversial issue of false sponsorships of Formula 1.

On the case of Gene Haas, a businessman who decided to enter Formula 1, De Villota says: “They made mistakes first. Sometimes in Formula 1 they think they are very smart, but they make mistakes like everybody else. He adds: “Because of the needs, a team rushes and convinces itself of the solvency of the sponsor. However, as the article points out, it’s all in the adventure of a smoke salesman with a golden peak.


Access the complete text here