PROA Comunicación develops the Marqués del Atrio Group’s online store

PROA Comunicación has developed the online shop of the Marqués del Atrio Group, a winery group from La Rioja owned by the Rivero family. Thanks to this development, completed in less than a week, the group’s corporate website allows them to sell their wines directly to all consumers. Thus, the wines of Bodegas Marqués del Atrio and Bodegas Faustino Rivero Ulecia, which comprise up to five different wine regions, can be purchased worldwide by accessing www.grupomarquesdelatrio.com/tienda.

Chema Belsué and Álvaro Ramos, in charge of the digital communication and web development team of PROA Comunicación, have developed the technical and visual part of the store, allowing the ecommerce users to configure the wine cases allowing to combine types, brands, regions, maturation, etc. “With the development we wanted to differentiate ourselves by offering the users the possibility to personalize the orders to the maximum according to their preferences”, highlights Chema Belsué, web developer of PROA Comunicación.

In addition to the ability to customize orders, the store’s landing offers a number of recommendations to provide users with iconic group packs. “Although users value personalization, there is also a segment that has digitized their consumption habits as a result of this situation”, says Álvaro Ramos, consultant of PROA Comunicación, who adds that “for this profile it was also important to maintain the possibility of the traditional ecommerce of wine sales that offer pre-made packs and recommendations of the winery group”.

In addition to the multi-award winning Marqués del Atrio Crianza and Faustino Rivero Ulecia Crianza, which represent two of the most iconic references from their respective wineries, wines such as the Marqués del Atrio Edición Limitada 2016, a wine aged and stored in the cellar of which less than 30,000 bottles were bottled, or the Finca el Rubio, made up of 9,999 bottles of tradition, feeling and, above all, roots, stand out.

Among the more than 40 wines which the group has made available to consumers in its new online shop, the popular single-variety wines of Faustino Rivero Ulecia also stand out, which renewed their image in 2019 with new Burgundy-style bottles. Precisely, a burgundy style that at the beginning of this 2020 was homogenising the entire DOCa Rioja range of Faustino Rivero Ulecia in homage to the brand’s 50th anniversary.

After the new branding strategy -developed by PROA Communication- that the winery group experienced in 2019, the new corporate website needed a specific space to sell the wines. “We have always been firm promoters of online sales”, states Jorge Rivero, the fifth generation of the Marqués del Atrio Group, who added that “home consumption is becoming very important at this stage, and we wanted to offer consumers a new alternative”.


Chema Belsué & Álvaro Ramos

Consultants of the Digital Communication and Web Development team of PROA Comunicación

Claire Global relies in Proa communication to produce its corporate video

Claire Global, an intelligent marketplace for agrifood companies, has relied in Proa Comunicación to produce its corporate video. Proa has put into value a pioneering software in the sector, based on artificial intelligence and machine learning. In addition, it has shaped how Claire Global responds to the need to connect, buy and sell products worldwide more quickly and easily through the use of predictive technologies.

Claire Global, whose registration is free for users, is a B2B tool that operates as an international broker. In addition, to facilitate the access to direct markets for both buyer and seller, it breaks down language barriers serving as a sales orientation. To this end, the platform acts on its own initiative, combining in real time the offers with the demands made by users from all over the world.

The Audiovisual Services Unit of Proa Comunicación, led by its creative director Ben Kendall, has been responsible for the complete conceptualization and realization of the project.

 

Crisis communication management in the coronavirus context

Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context.

In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication strategies and actions to mitigate the effects of this situation.

“The future of journalism is to be ethical, moral, rigorous and high quality”

Ex-director of El Mundo David Jiménez said that “the future of journalism is to be ethical, moral, rigorous and high quality” during an observatory held at Proa Comunicación on Wednesday, March 4. After making a quick review of his professional career, from his entrance in El Mundo as a scholarship holder to his controversial arrival to management after working as a correspondent for almost two decades in Southeast Asia, he defended that “journalism is always going to be necessary, because people need to know the things that affect them”.
A statement that the former editor of El Mundo “during 366 covers” considered more important today than ever because of the return of authoritarianism and the increase in the degree of manipulation. “The lie is winning and we need journalism to make the truth win again,” he added. But in order for the media, the support of journalism, to survive they need to “reinforce their brand, bet on quality and independence and then create a subscription system,” given that for years “they cannot survive on advertising. As a way of financing them, he also expressed his doubts about payment walls, which he considered to end up limiting access to information “to the elites”.
Regarding the contribution of communication agencies to this ethical, rigorous and quality journalism, he considered their role as advisors to their clients very important “to prevent them from falling into immorality”.
Most of David Jiménez’s presentation focused on his time as a director, a position he reached, surprisingly even for himself, after finishing his time as a correspondent in Asia and after obtaining a Nieman scholarship at Harvard University, where he trained for a year in journalistic projects of digital transformation. A period recounted in detail in his controversial book ‘The Director’, in which he unravels the intricate relations between the media and the upper echelons of political and economic power, “a corrupt system in which the wall that should exist between the two has been torn down”, in his words.
The experience, which lasted only a third of the time “because of pressure from inside and outside the company”, began badly from day one, when the security guard did not want to let him into the newspaper’s headquarters because he did not know him. Despite the illusion with which he arrived, “believing the promise that I would be given means, time and money,” from the beginning there was a “train crash between the reporter and the world of the managers who were receiving generous bonuses and had ruined the company, which they supported with political and economic favours. It was also a time when the most painful part was “dealing with the newsroom,” where he was put in front of an ERE six months after landing, where he tried to keep his promise to be faithful to journalists and readers, and where he was aware that “you are digging your own grave when you oppose the decisions of your bosses. But “the courage to say that it is not a requirement of journalism, even knowing that you are going to lose,” he said.

“The future of journalism is to be ethical, moral, rigorous and with quality”

Ex-director of El Mundo David Jiménez said that “the future of journalism is to be ethical, moral, rigorous and of quality” during an observatory held at Proa Comunicación on Wednesday, March 4. After making a quick review of his professional career, from his entrance in El Mundo as a scholarship holder to his controversial arrival to management after working as a correspondent for almost two decades in Southeast Asia, he defended that “journalism is always going to be necessary, because people need to know the things that affect them”.

A statement that the former editor of El Mundo “during 366 covers” considered more important today than ever because of the return of authoritarianism and the increase in the degree of manipulation. “The lie is winning and we need journalism to make the truth win again,” he added. But in order for the media, the support of journalism, to survive they need to “reinforce their brand, bet on quality and independence and then create a subscription system,” given that for years “they cannot survive on advertising. As a way of financing them, he also expressed his doubts about the payment walls, which he considered to end up limiting access to information “to the elites”.

Regarding the contribution of communication agencies to this ethical, rigorous and quality journalism, he considered their role as advisors to their clients very important “to prevent them from falling into immorality”.

Most of David Jiménez’s presentation focused on his time as a director, a position he reached, surprisingly even for himself, after finishing his time as a correspondent in Asia and after obtaining a Nieman scholarship at Harvard University, where he trained for a year in journalistic projects of digital transformation. A period recounted in detail in his controversial book ‘The Director’, in which he unravels the intricate relations between the media and the upper echelons of political and economic power, “a corrupt system in which the wall that should exist between the two has been torn down”, in his words.

The experience, which lasted only a third of the time “because of pressure from inside and outside the company”, began badly from day one, when the security guard did not want to let him into the newspaper’s headquarters because he did not know him. Despite the illusion with which he arrived, “believing the promise that I would be given means, time and money,” from the beginning there was a “train crash between the reporter and the world of the managers who were receiving generous bonuses and had ruined the company, which they supported with political and economic favours. It was also a time when the most painful part was “dealing with the newsroom,” where he was put in front of an ERE six months after landing, where he tried to keep his promise to be faithful to journalists and readers, and where he was aware that “you are digging your own grave when you oppose the decisions of your bosses. But “the courage to say that it is not a requirement of journalism, even knowing that you are going to lose,” he said.

Proa Comunicación collaborates in the organization and promotion of the Spanish Snowshoeing Championship

Proa Comunicación supports the organization and promotion of the Spanish Snowshoeing Championship, which will take place on March 7th at Fuente Dé Cable Car in the region of Liébana within the Picos de Europa National Park.

The race for the national snowshoeing title, organized by Picos Xtreme, will be an exclusive show, unique in all northern Spain. The event has counted with the support of the FEDME (Spanish Federation of Mountain Sports and Climbing) to develop the Spanish Snowshoeing Championship during the three years prior to the world championship and these last two years again such a recognized national organization puts its hopes in Picos de Europa to achieve an exceptional competition.

The competition will bring together 120 athletes while the night racquetball could reach 400 participants as last year coinciding again this year with the full moon. The night racquet race, as well as the competition, will take place in the surroundings of the Lagos de Lloroza and the Canal de San Luis. To be able to carry out this unparalleled experience, the Fuente Dé Cable Car will be open during extra hours to be able to go up and down to all the participants who want to live this show in an incomparable environment.

For the race, the route will consist in 8.5 kilometers and +400m of unevenness. Anyone can enroll, because there is no ranking required to participate. The non-competitive night racquetball will consist of 4.5 kilometers bringing together a large number of winter sports enthusiasts for whom many surprises have been prepared.

Spanish VAT Services entrusts Proa Comunicación the organization of the Madrid VAT Forum 2020

Spanish VAT Services Asesores, the law firm led by Fernando Matesanz, has once again commissioned Proa Comunicación to organize the Madrid VAT Forum 2020. The event, held in the auditorium of the Press Association of Madrid, brought together about 80 tax lawyers.

The Madrid VAT Forum 2020 addressed recent and ongoing directives about this tax, the consequences of Brexit, the fraud situation, the future of e-commerce indirect taxation, holding companies or the invoice requirement for input VAT deduction. The meeting also analysed the most recent case law of the European Union’s Court of Justice.

Fernando Matesanz, Managing Director of Spanish VAT Services Asociados, explained during his intervention that from January 1, 2021 digital platforms that “facilitate” the trade of goods must collect VAT from companies that sell through them and then pay it to the Tax Administration. This and the fact that the place of taxation in terms of VAT will be the country of destination of the goods will be the main changes brought about by the entry into force of Directive 2017/2455.

Family Office Consulting trusts in PROA for its communication management

Family Office Consulting is a company that offers wealth advisory, assets management, discretionary investment, capital preservation and organic growth services to high net worth clients, and has broad expertise in the financial, energy and real estate world.

With a Private Banking approach based on a stable and long-term customer relationship, Family Office Consulting offers its clients a wide range of investments and co-investments directly and through different investment vehicles. These meet the security, profitability and liquidity standards, without geographical barriers.

Family Office Consulting specializes in the financial, energy, real estate and venture capital sectors. To do so, it relies on the collaboration of highly specialized and expert partners who bring value and growth potential to each investment project.

Since March 2020, Family Office Consulting has trusted in Proa Comunicación to develop a specialized and efficient financial communication strategy that highlights the differential value of its real economy and financial assets investments.

Proa Comunicación will manage ASTI Foundation’s communication

ASTI Foundation has trusted in Proa Comunicación to develop its communication strategy and reputation management. This institution was created with the purpose of embracing the social change of the digital transformation through the talent and technology development by an open innovation and public-private collaboration model. Its purpose is to face the social and educational challenges posed by the revolution that we are currently experiencing from two levers: talent and technology.

Currently, the foundation manages several programs. One of its hallmarks is Stem Talent Girl, a Spanish reference project for the promotion of technological careers among the female population. In this program, the Foundation has the collaboration of the Junta de Castilla y León, and also the support of MEH, ASTI Mobile Robotics and L’Oreal Burgos, as strategic partners, and the Universidad Isabel I as digital educational partner.

This project is carried out in seven provinces of Castile and Leon such as Avila, Burgos, Leon, Palencia, Salamanca, Segovia and Valladolid. Also, it has presence in Madrid, Cantabria and La Rioja.

The activities included in this program include a masterclass organized every month in each of the headquarters and which has had as main characters STEM professional women as ASTI CEO, Verónica Pascual, Siemens CEO, Rosa García, or IBM Technology Manager, Elisa Martín.

Another initiative managed by the Foundation is ASTI Challenge, a program that aims to promote STEM talent and identify innovative solutions and business opportunities in the field of collaborative mobile robotics by launching challenges and open calls.

Finally, there is Steam Talent Kids, focused on stimulating and developing talent from an early age.

Claire Global trusts in Proa Comunicación

Claire Global, an international marketplace for agri-food companies, has trusted the development and management of its communication strategy to Proa Comunicación. With a leading software in the sector based in artificial intelligence and machine learning, Claire Global answers to the need of connecting, buying and selling products all over the world in a faster and easier way through the use of predictive technologies.

Claire Global, free of charge to users during registration, is a B2B tool that operates as a worldwide broker. As well as facilitates access to direct markets for buyers and sellers, it breaks down language barriers serving as a sales guide. To this end, the platform acts on its own initiative, combining offers with demands made by users from all over the world in real time.

This marketplace is developed in Spain and the profile of the users ranges from the big players in the agro-food production and distribution to small and medium buyers and sellers, bringing together leading companies in the food sector from all over the world with the aim of understanding and covering the needs of all the actors involved in the process of buying and selling food products.

More than 150 companies from 20 different countries are already part of the Claire Global community, which, despite it stated operation in January 2020, has already carried out its first international transactions, thus feeding the platform with data that, through further processing, will enrich the service provided to users.

Claire Global is promoted by Meat to trade and food, a trading company based in Spain that specialises in products such as beef, pork, poultry and fish, and exports mainly to Asia, Africa and EU countries. Claire Global has been developed by BigML, a leading company in the development of software based on artificial intelligence.

How does it work?

Buyers and sellers in the food sector register as users in the marketplace, through an API that connects to a global database. After that connection, users are verified in real time by an automatic process.

Once the reliability of the companies has been verified, users can make purchases and sales using a product wall that is updated every five days – at most. This is intended to influence the dynamism of the transactions that take place within the platform.