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‘Raise your eyes’

I confess that I was moved when I heard the anthem. Look up on the occasion of Leo XIV's apostolic journey scheduled for 6-12 June. Less than a month to go. This song is inspired by a quotation from the Gospel of John (Jn 4,35) and is presented as an invitation to hope, faith and unity in a context marked by uncertainty and discouragement.

Among the various events will be a mass in the Plaza de Cibeles, as well as celebrations in the Sagrada Familia in Barcelona and in the Canary Islands. I encourage you to invest four minutes in listening to Look up, which aspires to become the theme music to accompany all the Pope's meetings. The central message of the journey is reinforced: to look beyond everyday difficulties and rediscover faith, community and hope.

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PROA Comunicación Will Manage the Madrid VAT Forum 2020

Proa Comunicación will manage the communication of the Madrid VAT Forum 2020, the second edition of this congress, which will be held in February 2020, will address the new and different aspects of this European tax. The event is organized by the firm, directed by Fernando Matesanz, specialized in Spanish...

Communication, undervalued but with great job opportunities

The communication department is still undervalued in companies. The dircom must acquire management training. Curricula should be more multidisciplinary. But it is a feminised sector with great job opportunities. Any of the above sentences could be the headline of an event organised on...

-- The Minister of Justice warns that only 5.3% of law firm directorships are held by women.

"Today, the presence of women is practically equal in the profession, with 44% of women lawyers, however, their presence in the highest positions in the management of law firms is only 5.3%", said the Minister of Justice, Pilar Llop. The minister attended the...

Cristóbal Montoro trusts the strength of the Spanish economy, "provided that politics do not spoil it".

"There are reasons to think that this can go well, provided that politics do not spoil it," concluded Cristóbal Montoro, former Minister of Finance of the PP, referring to the Spanish economy, in his speech at the Proa Comunicación Observatory Thursday, July 4. Montoro spoke about 'The Spanish economy and...

The brain and neural networks

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, dissects the brain and neural networks in the third of five videos made for PROA Comunicación. There is currently a crisis of creative solutions, formulas from the last century are being repeated in the political, pedagogical and cultural fields ....

Daniel Ferrer -- "There are many ways to apply Artificial Intelligence to communication".

Daniel Ferrer, founder and non-executive chairman of New Horizon Technologies, talks to Antonio G. Villanueva, senior consultant at PROA, about his company's new Artificial Intelligence projects and how this technology can help communication. This video can be played whenever this company is mentioned....

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