News

The founding partner of PROA Comunicación, Lucía Casanueva, participates in the IV Forum on "The future of biotechnology, media and public opinion".

On 4 December, Lucía Casanueva, founding partner of Proa Comunicación participated in the fourth edition of the forum "The future of biotechnology, media and public opinion" which took place in Áliter.

In her speech, Lucía Casanueva explained the growing importance of communication in business and gave her opinion on the challenge posed by the communication of the "Spain brand". In her presentation, she analysed the consequences of Spain's poor image, the problems we are facing and the measures being taken to rebuild the Spain-business brand in order for Spain to regain a solid reputation.

Rogelio Pardo, from Biocluster Spain, Irene Tato, General Director of SC-Health and Communication, and Rafael Camacho, former Director of Genoma España, among others, also participated in the forum.

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Elections in Aragon: PP wins, Vox triumphs

The elections in Aragon mark the second stage of the current electoral cycle, which will culminate in the battle for the Moncloa. The result reaffirms the trend that was already outlined in Extremadura and which is redrawing the map of power in Spain. The hegemony of the right is consolidated, with Vox...

Proa Comunicación signs strategic agreement with Vae Solis Europe to offer public affairs services in Brussels

Interview with Paul d'Amécourt and Oliver Benoist, representatives of Vae Solis Europe: What are the specialities of Vae Solis Europe? The Vae Solis Europe team specialises in European Public Affairs. We are based in the capital of the EU and at the heart of the process...

Employers and social leadership: the challenge of managing the sector's reputation

Juan Cardona (*) The recent FITUR tourism fair in Madrid, with a record 150,000 participants, confirms that tourism is Spain's great economic engine. However, behind the success, the sector's main employers' associations lamented the reputation problem that increasingly affects them....

PROA wins the Ana Baschwitz award for best Communication Agency

PROA Comunicación has been recognised as Best Communication Agency by the Ana Baschwitz Awards, which were held in Madrid for the first time, and which aim to promote the work of professionals in this sector. "It is an honour that in the first edition of these awards, to which PROA...

Alejandra Vallejo - Nágera -- "It is a fallacy to think that life will go back to the way it was".

Alejandra Vallejo-Nágera, psychologist and writer, responds to the interview with Lucía Casanueva, managing partner of PROA, recorded in the Cerralbo Museum, located in the Argüelles neighbourhood, one of the many palaces that existed in Madrid in the last third of the 19th century. It is the only one that conserves the interior decoration of the...

-- Myriam Gómez, appointed PROA's Financial Communications Manager

PROA reinforces its team with the incorporation of Myriam Gómez as Director of Financial Communication of the firm. With a degree in Economics and Business Administration from CUNEF, Myriam is an expert in corporate communication and reputation and has more than 20 years of professional experience in positions of responsibility in the financial...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

The founding partner of PROA Comunicación, Lucía Casanueva, participates in the IV Forum on "The future of biotechnology, media and public opinion".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.