News

The founding partner of PROA Comunicación, Lucía Casanueva, participates in the IV Forum on "The future of biotechnology, media and public opinion".

On 4 December, Lucía Casanueva, founding partner of Proa Comunicación participated in the fourth edition of the forum "The future of biotechnology, media and public opinion" which took place in Áliter.

In her speech, Lucía Casanueva explained the growing importance of communication in business and gave her opinion on the challenge posed by the communication of the "Spain brand". In her presentation, she analysed the consequences of Spain's poor image, the problems we are facing and the measures being taken to rebuild the Spain-business brand in order for Spain to regain a solid reputation.

Rogelio Pardo, from Biocluster Spain, Irene Tato, General Director of SC-Health and Communication, and Rafael Camacho, former Director of Genoma España, among others, also participated in the forum.

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Lucía Casanueva -- Benedict XVI: an ode to coherence

Lucía Casanueva, managing partner of PROA Comunicación, reflects in this article published in El Debate on the figure of Benedict XVI and his communicative aspects. Few deaths have such a question mark in their wake as that of Joseph Ratzinger. On the last day of the year, almost through the back door, with a...

PROA develops the online shop for the Marqués del Atrio Group.

PROA Comunicación has developed the online shop for the Marqués del Atrio Group, the Rivero family's Rioja winery group. Thanks to this development, completed in less than a week, the group's corporate website allows its wines to be sold directly to all consumers. Thus, the wines of Bodegas Marqués del...

-- Cristina Marcén, appointed director of PROA's Northern Area

Cristina Marcén joins PROA as Director of the Northern Area of the firm. With more than fifteen years of experience in Strategic Communication, Institutional Relations and Corporate Branding in transformational environments with a high component of innovation, Cristina's professional career has been developed in the areas of strategic communications,...

Dialogue between industry and geopolitics

We are living in a decisive moment for the defence and security industry. The sustained increase in defence spending by NATO member states is not only a response to an increasingly complex international environment: it opens the door to a structural transformation of the industrial and security industrial model.

PROA moves up seven places to rank 24th in the Best Communication Consultancies Ranking

Professionals and companies have recognised the strategic role of corporate communication as a driver of competitiveness and reputation in the current economic environment. The consulting firm PROA Comunicación has established itself as one of the best communication consultancies in Spain, according to the ranking compiled by El Publicista based on...

Vae Solis Corporate, partner of Proa Comunicación, and Footprint > Consultants join forces to create Vae Solis Communications

Vae Solis Corporate, a partner of Proa Comunicación since 2013, and Footprint > Consultants announce their merger under the name Vae Solis Communications. This operation unites two renowned strategic communications companies, committed to the independence of the Board of Directors. This will create a major player in the strategic...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

The founding partner of PROA Comunicación, Lucía Casanueva, participates in the IV Forum on "The future of biotechnology, media and public opinion".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.