News

The founding partner of PROA Comunicación, Lucía Casanueva, participates in the IV Forum on "The future of biotechnology, media and public opinion".

On 4 December, Lucía Casanueva, founding partner of Proa Comunicación participated in the fourth edition of the forum "The future of biotechnology, media and public opinion" which took place in Áliter.

In her speech, Lucía Casanueva explained the growing importance of communication in business and gave her opinion on the challenge posed by the communication of the "Spain brand". In her presentation, she analysed the consequences of Spain's poor image, the problems we are facing and the measures being taken to rebuild the Spain-business brand in order for Spain to regain a solid reputation.

Rogelio Pardo, from Biocluster Spain, Irene Tato, General Director of SC-Health and Communication, and Rafael Camacho, former Director of Genoma España, among others, also participated in the forum.

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-- PROA appoints Juan Ramón Corpas as account director

PROA reinforces its team with a multidisciplinary profile with the aim of serving and attracting clients working in a wide range of sectors and fields. With this goal in mind, PROA has appointed Juan Ramón Corpas as account director. Corpas holds a degree in Journalism and Philosophy from...

Francisco Díaz -- Seven keys to avoid the failure of Artificial Intelligence projects

Digitalisation is one of the priority axes of business strategies both now and in the coming years. This is also the case for the Spanish government, which has set digital skills targets in the 'Agenda España Digital 2025', focusing both on the digital society and on the...

Turismo de Galicia chooses Proa Comunicación to promote Galician designations of origin

The Tourism Office of the Xunta de Galicia has selected Proa Comunicación to develop the communication strategy for the wine promotion campaign 'Cinco gallegas en Madrid'. This campaign by Turismo de Galicia will promote the designations of origin of Galician wines at a national level: Ribeiro, Valdeorras,...

Yago de la Cierva -- "Crises are the moments when true leadership is seen".

The risks that threaten companies are becoming larger and more complex. Companies operate in volatile environments and the geopolitical context does not give the economy any respite, as shown by the conflicts in Ukraine and the Middle East. With the aim of shedding light on the management of these risks, the...

--José Ramón Magarzo signs with PROA

PROA, a communications and reputation management consultancy, has hired José Ramón Magarzo as senior advisor. He has more than 40 years of experience in the consultancy sector and will collaborate with PROA, providing clients and the firm with his knowledge and experience...

Proa Comunicación collaborates in the organisation of the 1st National Snow Sports Awards

Proa Comunicación has collaborated in the organisation of the 1st National Snow Sports Awards, created by the RFEDI in collaboration with Madrid Snowzone. The awards gala, held on Friday 17 November, served to pay tribute to the sector and its members: riders, runners, snowboarders, snowboarders,...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.