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The founding partner of PROA Comunicación, Lucía Casanueva, participates in the IV Forum on "The future of biotechnology, media and public opinion".

On 4 December, Lucía Casanueva, founding partner of Proa Comunicación participated in the fourth edition of the forum "The future of biotechnology, media and public opinion" which took place in Áliter.

In her speech, Lucía Casanueva explained the growing importance of communication in business and gave her opinion on the challenge posed by the communication of the "Spain brand". In her presentation, she analysed the consequences of Spain's poor image, the problems we are facing and the measures being taken to rebuild the Spain-business brand in order for Spain to regain a solid reputation.

Rogelio Pardo, from Biocluster Spain, Irene Tato, General Director of SC-Health and Communication, and Rafael Camacho, former Director of Genoma España, among others, also participated in the forum.

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

The founding partner of PROA Comunicación, Lucía Casanueva, participates in the IV Forum on "The future of biotechnology, media and public opinion".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.