News

The founding partner of PROA Comunicación, Lucía Casanueva, participates in the IV Forum on "The future of biotechnology, media and public opinion".

On 4 December, Lucía Casanueva, founding partner of Proa Comunicación participated in the fourth edition of the forum "The future of biotechnology, media and public opinion" which took place in Áliter.

In her speech, Lucía Casanueva explained the growing importance of communication in business and gave her opinion on the challenge posed by the communication of the "Spain brand". In her presentation, she analysed the consequences of Spain's poor image, the problems we are facing and the measures being taken to rebuild the Spain-business brand in order for Spain to regain a solid reputation.

Rogelio Pardo, from Biocluster Spain, Irene Tato, General Director of SC-Health and Communication, and Rafael Camacho, former Director of Genoma España, among others, also participated in the forum.

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Proa Comunicación supports the Luca de Tena Foundation's "Journalism Laboratory" project to promote research into new journalistic trends.

The Luca de Tena Foundation has signed agreements with leading institutions such as NiemanLab of Harvard University, Tow Knight Center of the City University of New York (CUNY), Boston University and the Engagement Lab of Emerson College for the translation and dissemination of contents of the...

UNESID trusts PROA Comunicación to strengthen its communication strategy.

The Unión de Empresas Siderúrgicas (UNESID) has hired PROA Comunicación to develop and execute its communication strategy. The consultancy firm, a benchmark in managing the communication of business associations, will work to improve the positioning and relevance of UNESID. To do so, PROA Comunicación will focus on two aspects: on the one hand, the...

Proa Comunicación attends the XXVI edition of the FEDEPE Awards Ceremony

The Spanish Federation of Women Managers, Executives, Professionals and Businesswomen (Fedepe) presented this Wednesday the awards to all its winners at the XXVI edition of the Fedepe Awards, which distinguish the work of women in the sphere of the economy, society and culture, and of...

Proa Comunicación attends Digital Retail conference organised by Vozpopuli and KPMG

On Friday 16 December, Vozpopuli's Digital Retail conference was held at KPMG's state-of-the-art facilities, located on the top floor of the imposing Torre de Cristal in Madrid, the tallest building in Spain. After a welcome from Carlos Peregrina, partner in charge of the Digital...

Proa Comunicación participates in the ACEFAM conference 'Communication and reputation in family businesses'.

Last Thursday 25th May, Lucía Casanueva and Valvanuz Serna, managing partners of Proa Comunicación, participated in a conference organised by ACEFAM, the Cantabrian Association of Family Businesses. As part of the cycle 'Entrepreneurs talking to Experts', the DeLuz Santander Restaurant hosted the conference 'Communication and reputation in the family business'....

--Roberto Ruiz Ballesteros joins PROA to head up the Litigation Communications Department.

PROA has incorporated the investigative and court journalist Roberto Ruiz Ballesteros to its team. The professional will be responsible for the Litigation Communication Department of the consultancy firm. With more than 20 years of experience in different media, Ruiz Ballesteros faces the task of setting up a new team of...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

The founding partner of PROA Comunicación, Lucía Casanueva, participates in the IV Forum on "The future of biotechnology, media and public opinion".

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.