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Proa Comunicación designs the new website for the Marqués del Atrio Group

The Marqués del Atrio Group has entrusted Proa Comunicación with the design of its new websitewith which it seeks to adapt to the current and most avant-garde trends in the market, and at the same time to get closer to its community in the digital ecosystem.

The new website of the Marqués del Atrio Group is based on a modern lookwith black background and white typeface, with attractive multimedia resources and with the focus on the history of the Rivero family, the fourth generation of a winemaking family from La Rioja with a long tradition and knowledge of winemaking. A website that increases its contents, but with a much more orderly and accessible architecture.

The launch of this website, which completely breaks with the design and image of the current one, is part of the digital strategy of the Marqués del Atrio Group, which has been reinforced in recent times by boosting the presence of the wineries. Faustino Rivero Ulecia y Marqués del Atrio on social networks, the creation of a blog where quality content of interest to the community will be published, and the creation of a newsletter, which aims to inform customers and suppliers of the group's most important news.

 

From energy transition to action

The renewable energy sector is now of unprecedented importance on the political and industrial agenda in developed countries. But while countries are making progress in diversification and energy security, the sector is not without its challenges. Price volatility, regulation in some cases, and the...

Ana Matarranz: "Attracting and retaining talent is a central issue for management committees and boards of directors".

Ana Matarranz, Managing Director of Howden People and Compensa Capital Humano, Howden Iberia's HR technology consultancy, presents El factor edad, a book she co-authored and coordinated with Enrique Arce, Director of Diversity and Work-Life Balance at Compensa Capital Humano. It is a work...

Borja Sémper participates in PROA Comunicación's 'Diálogos de Actualidad'.

Borja Sémper, campaign spokesman and deputy secretary for Culture and Open Society of the Partido Popular, took part last Monday in a new edition of PROA Comunicación's "Diálogos de Actualidad", where the economic and political keys of the next legislature were analysed, as well as the evolution of the current political...

-- Alemany, Escalona y de Fuentes chooses PROA to execute its communication strategy

Alemany, Escalona & de Fuentes entrusts PROA with the development and execution of its communication strategy. Founded by José Ignacio Alemany Bellido in 1993, it expanded its activity to labour law in 2001. Five years later, José Antonio Escalona de Molina joined the firm in the area of...

Lucía Casanueva -- The (Good) Reputation

Our managing partner Lucia Casanueva analyses in her article published in El Confidencial, the importance of an intangible asset of enormous value: the (good) reputation. "The success or failure of a business, institutional or political project will increasingly depend on the importance given to communication".

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José Antonio Rodríguez Piedrabuena -- On sleeping

Sleep is the fourth pillar of health, along with nutrition, physical activity, good social relations and good mental health. It is a stage or period of the day in which neurotransmitters and receptors are replenished, memory is ordered, cardiovascular function is restored, and the body is activated...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.