News

-- PROA in the Top 50 communication agencies and consultancies in Spain, according to El Publicista ranking

PROA Communication, a consultancy firm specialising in building and managing the reputation of companies and their executives, has consolidated its position as one of the best communication and public relations agencies in Spain, forming part of the Top 50 that the specialised media The Advertiser.

The consultancy led by Lucía Casanueva and Valvanuz Serna continues its growth based on senior talent, excellence and tangible results for its clients. In 2022, The Advertiser has once again included PROA in its Ranking of the best communication and public relations agencies, among the 50 most outstanding, thus recognising the work of the PROA team throughout the year.

The Advertiser has published its exclusive list in its Communication and PR Special, with which it takes the pulse of those responsible for this discipline within advertising companies. This year is particularly relevant due to the strategic and economic challenges facing companies and organisations. The volatile political and economic scenario, the war in Ukraine or inflation, make communication strategies essential to overcome the challenges and achieve corporate success.

In 14 years of existence, PROA has managed to establish itself as a reference in the sector, offering services with senior 360º communication professionals, including corporate and sectorial communication, national and international reputation building and consolidation, personal communication of the CEO and his staff, and the development and consolidation of the company's reputation. key opinion leadersinternal communication, digital and marketing strategies.

The pillars of PROA's growth have been rigorous, efficient work, with a special attention to detail and close to the client, who is accompanied in the projects, campaigns and business areas for which we have been selected as partner.

This news comes on top of other important news that has brought the year to a close for PROA. In November, PROA celebrated the inauguration of its new headquarters in Madridlocated at Calle Montalbán 3, in an event that brought together almost a hundred businessmen and senior managers. The event included the presentation of the report The new business communication and marketing in times of post-pandemic, economic crisis and warby José Antonio Zarzalejos in collaboration with PROA.

In addition, PROA has launched a new area specialising in Health, Pharma and Medical TechnologyThe company is headed by Dolors Marco, who has 30 years of experience in the health sector, including five years as corporate director of reputation and communication at the Clínica Universidad de Navarra.

For Lucía Casanueva and Valvanuz Serna, managing partners of PROA: "The presence once again this year in the ranking of The Advertiser is a recognition of our commitment to consultancy excellence and results. We are grateful for this assessment by a specialised media and the communication professionals involved in the selection process".

"This is an incentive to continue advancing in 2023, confirming our position as one of the most relevant consulting firms in Spain due to the type of clients we have, the strategic sectors we influence, our efficiency and the talent we incorporate into the team," say the managing partners of PROA.

Record participation in the 4th Madrid SnowZone Championship for Journalists

The IV Madrid SnowZone Championship for journalists surpassed the record number of participants with the attendance of more than 50 journalists, including Mercedes Milá. Organised by PROA Comunicación, the event brought together a total of 23 national media: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar+, Europa...

Proa Comunicación advises the Alicia Koplowitz Foundation on the communication of its XII Scientific Conferences

Proa Comunicación has advised the Alicia Koplowitz Foundation in the communication of its XII Scientific Conference, which brought together in Madrid on Thursday 26th and Friday 27th October "the most expert and knowledgeable professionals" on the mental health of children between 6 and 12...

--PROA incorporates Pablo Gasull as a consultant

PROA maintains its course and expands its team with the incorporation of Pablo Gasull as a consultant. The aim of the consultancy firm is to continue with its growth strategy and create a team with a multidisciplinary approach. Gasull began his professional career collaborating with Audacity Partners in various marketing strategies for...

"People are the best vaccine for our mental health", Mercedes Navío, Mental Health Coordinator of the Community of Madrid.

"People are the best vaccine for mental health," said Mercedes Navío, coordinator of the Regional Office of Mental Health of the Community of Madrid, in the conclusions of the PROA Observatory on 'The Challenges of Mental Health', held last Thursday afternoon. "People are...

Proa Comunicación, Madrid SnowZone and the RFEDI, organise the 2nd National Snow Sports Awards

Proa Comunicación, in collaboration with Madrid SnowZone and RFEDI-Spainsnow, organised the II National Snow Sports Awards ceremony, held last Friday 16th November in the only indoor slope in Spain. This gala served for the second year in a row to pay tribute to the sector and...

-- Lucía Casanueva participates in the conference 'The value of collaboration'.

The managing partner of PROA, Lucía Casanueva, participated yesterday in the conference 'The value of collaboration', organised by WPO (Women Presidents Organization) and IE University. She was joined by speakers Susana Gómez, CEO of Smart Culture; Lourdes Ferrer, CEO of Percentil; Sofía Medem, CEO of Connecting Visions. In...

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Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.