Cinfothe leading Spanish company in automatic production technologies, has entrusted PROA with the development of its communication strategy. The launch of its Tiivii project - with which it aspires to become the European leader in Automatic TV - and the hiring of 20 specialists in artificial intelligence and software development, have represented the launching milestones of the new corporate communication plan.
Cinfo is a company specialising in video technologies and everything that is needed to make an Internet TV channel work properly. From the generation and administration of metadata, to the complete management of the video, the user interfaces or apps, the websites that respond to subscriptions, the transport and distribution of the video, encodings and encryption.
The Tiivii project, which is designed to automate the audiovisual production The event organiser was one of 21 companies selected by the European Union for equity investment out of 1,849 technology companies, and plans to create up to 100 more jobs over the next three years.
Tiivii is, in the words of the EU, "innovative, disruptive and takes full advantage of 5G and AI technologies". Cinfo includes in the project not only automatic production technology but a complete stack to create an OTT TV, from production to distribution.
With Tiivii, which can be configured in automatic, semi-automatic or manual mode, it is possible to deploy smart camera installations that are ready to produce quality events in a matter of minutes. The product includes support for graphic media, voiceovers, video mixing, transitions, etc., a complete video production table in the cloud bolstered by artificial intelligence.
"Thanks to Tiivii technology, creating an OTT television will be very simple and a new explosion of content is expected as audiovisual entrepreneurs understand the technology and specialise in specific content segments," said Antonio Rodríguez del Corral, CEO of Cinfo, who pointed out that "Tiivii also supports the integration of cameras with sensors to be able to adapt to circuit events such as regattas, cycling, racing, mountain biking or skiing".