News

-- Óscar Veloso joins communications consultancy PROA as a director

PROA, a communications and marketing consultancy reputation managementannounces the expansion of its team with the incorporation of Óscar Veloso as account director. PROA continues to grow with senior professionals to offer a differentiated consultancy service to its clients.

Óscar Veloso specialises in corporate communications and reputation. Before joining PROA, she was responsible for communication at the Spanish Society of Internal Medicine (SEMI). She has managed and led the communication of this Spanish medical-scientific society during the COVID-19 pandemic and its visibility strategy.

For Lucía Casanueva y Valvanuz SernaThe incorporation of Óscar to our project represents a great contribution of value to reinforce our commitment to quality and excellence in the portfolio of services that we offer to our clients, reinforcing the communication area of PROA," said the managing partners of PROA. healthcare, as well as a boost to continue positioning the company in the strategic communications consultancy sector".

Óscar Veloso said: "I am very excited about joining PROA, an innovative consultancy firm that offers a personalised service and attention to detail for each client. I hope to be able to contribute all my knowledge and expertise to the team and the strategies we implement for clients.

Óscar Veloso has also worked as a senior corporate communications consultant at the agencies Omnicom Public Relations Group and Porter Novelli, where he has managed integrated communications strategies for clients of the health sector, pharmaceuticals y audiovisual. At the beginning of his professional career, he has worked as a journalist in radio and television (Compañía Pública de Radio y Televisión de Galicia) and as an editor in the newspapers La Voz de Galicia and La Región de Ourense, covering health, social, judicial and third sector information for these media. He holds a degree in Journalism from the University of Santiago de Compostela (USC), a Master's degree in Universal Accessibility and Design for All (UAM) and another in Communication and Sociocultural Problems (URJC).

Proa Comunicación participates in the presentation of the III BCG-DEC Report on Customer Experience.

(Santiago Mozón, Partner and Managing Director of The Boston Consulting Group) Proa Comunicación participated last Tuesday 13th December in the presentation of the III DEC-BCG Report: "The continuous improvement of Customer Experience as an engine of growth for companies". The report, prepared by The Boston Consulting Group,...

-- PROA appoints Juan Ramón Corpas as account director

PROA reinforces its team with a multidisciplinary profile with the aim of serving and attracting clients working in a wide range of sectors and fields. With this goal in mind, PROA has appointed Juan Ramón Corpas as account director. Corpas holds a degree in Journalism and Philosophy from...

Ricardo Cuevas García -- SORA: Limited AI, unlimited humans

Our account director Ricardo Cuevas García has written in PRECISA/MENTE the newsletter of the Master in Political and Corporate Communication MCP_UNAV about SORA and the latest developments in Generative AI. Despite its risks, communication managers and professionals should embrace its adoption with logic and respect.

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Ana Matarranz: "Attracting and retaining talent is a central issue for management committees and boards of directors".

Ana Matarranz, Managing Director of Howden People and Compensa Capital Humano, Howden Iberia's HR technology consultancy, presents El factor edad, a book she co-authored and coordinated with Enrique Arce, Director of Diversity and Work-Life Balance at Compensa Capital Humano. It is a work...

Lack of expertise and training, the main cause of miscarriages of justice in financial matters

IESE professor Pablo Fernández opened the Degussa Meetings, organised by Proa Comunicación, with a talk in which he analysed real cases he has come across in the more than 150 trials and arbitrations in which he has taken part on the President of the Government's decision to change his...

David J. Anderson School of Management entrusts Proa Comunicación with the development of its communication strategy in Spain.

The David J. Anderson School of Management, with headquarters in Seattle (United States), has entrusted Proa Comunicación to develop its communication strategy in Spain and position itself as a school of reference in the field of organisational improvement and leadership development. David J. Anderson...

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