News

-- Óscar Veloso joins communications consultancy PROA as a director

PROA, a communications and marketing consultancy reputation managementannounces the expansion of its team with the incorporation of Óscar Veloso as account director. PROA continues to grow with senior professionals to offer a differentiated consultancy service to its clients.

Óscar Veloso specialises in corporate communications and reputation. Before joining PROA, she was responsible for communication at the Spanish Society of Internal Medicine (SEMI). She has managed and led the communication of this Spanish medical-scientific society during the COVID-19 pandemic and its visibility strategy.

For Lucía Casanueva y Valvanuz SernaThe incorporation of Óscar to our project represents a great contribution of value to reinforce our commitment to quality and excellence in the portfolio of services that we offer to our clients, reinforcing the communication area of PROA," said the managing partners of PROA. healthcare, as well as a boost to continue positioning the company in the strategic communications consultancy sector".

Óscar Veloso said: "I am very excited about joining PROA, an innovative consultancy firm that offers a personalised service and attention to detail for each client. I hope to be able to contribute all my knowledge and expertise to the team and the strategies we implement for clients.

Óscar Veloso has also worked as a senior corporate communications consultant at the agencies Omnicom Public Relations Group and Porter Novelli, where he has managed integrated communications strategies for clients of the health sector, pharmaceuticals y audiovisual. At the beginning of his professional career, he has worked as a journalist in radio and television (Compañía Pública de Radio y Televisión de Galicia) and as an editor in the newspapers La Voz de Galicia and La Región de Ourense, covering health, social, judicial and third sector information for these media. He holds a degree in Journalism from the University of Santiago de Compostela (USC), a Master's degree in Universal Accessibility and Design for All (UAM) and another in Communication and Sociocultural Problems (URJC).

-- Women Presidents Organization disseminates PROA and José Antonio Zarzalejos' report on communications

The international Women Presidents Organization (WPO) echoed the presentation of the report La nueva comunicación y marketing empresarial en tiempos de postpandemia, crisis económica y guerra (The new business communication and marketing in times of post-pandemic, economic crisis and war), written by José Antonio Zarzalejos in collaboration with PROA. In addition, through its global newsletter aimed at women business leaders, the WPO has...

The ACS trusts PROA Comunicación to strengthen its communication strategy.

The Spanish Association of Consultancy Firms (AEC), an umbrella organisation for the main national and international technology consultancy firms, has contracted PROA Comunicación to develop and execute its communication strategy. The consultancy firm, a benchmark in managing the communication of business associations, will work to enhance the public image and the...

The Changyu World Executive Committee meets in Mendavia to present its international strategic plan.

Bodegas Hacienda y Viñedos Marqués del Atrio, whose reference partner is Changyu Pioneer Wine, brought together at its headquarters in Mendavia (Navarra) politicians, businessmen and other prominent personalities from the wine sector on the occasion of the presentation of Changyu Pioneer Wine's international strategy until 2020.

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Collaboration agreement between the Luca de Tena Foundation and Proa Comunicación

The Luca de Tena Foundation and Proa Comunicación have signed an agreement whereby the agency will support the former in its communication strategy. The agreement was signed by José María Suárez de Lezo, director of the Foundation's Journalism Laboratory, and Lucía Casanueva and Valvanuz Serna, partners of Proa Comunicación...

Bárbara Yuste, consultant at Proa Comunicación, participates in the TVE programme "Aquí hay trabajo".

Facilitating the return of talent to Spain is a goal that more and more companies in our country are setting themselves. This is the topic chosen by the TVE programme "Aquí hay trabajo" in which Bárbara Yuste, a consultant at Proa Comunicación, participates as an example of a professional in the communication...

PROA Comunicación organised the 4th Madrid SnowZone Championship for journalists.

The IV Madrid SnowZone Championship for journalists surpassed the record number of participants with the attendance of more than 50 journalists, including Mercedes Milá. Organised by PROA Comunicación, the event brought together a total of 23 national media: Telecinco, La Sexta, RTVE, Telemadrid, Cadena SER, Discovery, Movistar+, Europa...

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