News

-- PROA and the President of the Spanish Atlantic Association analyse the present and future of NATO and the current geopolitical situation.

Coinciding with the NATO Summit in Spain (29-30 June 2022), PROA has interviewed the President of the Spanish Atlantic Association (EPA), Adolfo Menéndez. Together with the managing partner, Lucía Casanueva, they have analysed in an informative meeting organised at the Centro Superior de Estudios de la Defensa Nacional (CESEDEN) the present and future of NATO and the current geopolitical situation.

"We are living in a unique moment in the current geostrategic context because of two factors: because of the war in Europe, which we have not had for 70 years, and because countries such as Finland and Sweden, which have historically been neutral towards NATO, have expressed their desire to join the Atlantic Alliance.

Adolfo Menéndez is a prestigious jurist from Gijón, State Lawyer, former Undersecretary of Defence and Public Works and President of the AAE since mid-February of this year. The AAE is the Spanish representative chapter of the Atlantic Alliance in Spain.

 

This video may be reproduced provided that PROA is credited as the original source.

José María Peredo Pombo -- "The geopolitical situation is changing.

José María Peredo Pombo, Professor of International Communication and Politics at the European University of Madrid, details in this interview for PROA how the geopolitical situation is changing as a result of the pandemic, giving a greater boost to China and improving its position in Southeast Asia. Asked about the...

The top managers' agenda for the 2020s

Businesses around the world are entering 2020 after a decade of expansion and large-scale digital transformation, not to mention major changes and a polarised political scene. "There are many uncertainties and concerns: we expect political and economic volatility to increase, discontent to grow, and a...

Communication Challenges for Fund Management Firms

Antonio Salido, marketing and strategy consultant specializing in the financial sector explains the challenges currently faced by fund managers including: the digitalization, the regulatory changes, and the greater demands of clients. The former Global Head of Brand in the European division at Fidelity, one the world's largest financial managers, discusses...

Financial awareness -- applying emotional intelligence to finance

"Lack of money is not a problem. Lack of money is simply a symptom of what's going on inside you." T. Harv Eker It is said that money does not buy happiness, but it does buy food, housing, transportation, leisure and serves to organize future projects. Therefore, winning or losing...

Iñigo Sagardoy -- "We need to listen to the business community".

Iñigo Sagardoy, president of Sagardoy Abogados, has participated in a new PROA video on the management of the coronavirus crisis. Asked about how business confidence can be generated in such a complicated context, Sagardoy stressed the need to reach agreements and "cooperate with everyone"....

To Communicate Real Estate Investment is to Reinforce its Growth

Despite the uncertainties, the Spanish economy continues to enjoy good health. The strength of consumption, the increase in family wealth, the lowering debt of households, the reduction in unemployment, the increase in wages, the reduction of public debt and the strength of exports, result in a GDP growth forecast by...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.