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Why do we take drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the drugs and addictions that lead human beings away from their genetic programming in the second video of the five made for PROA Comunicación

"Our genetic programming seeks simple, natural pleasures, nothing to do with what we can find on the supermarket shelves, nothing to do with video games, social networks, or aspects that do not represent a reward. The real reward is to be healthy, to survive, to live together, and to be emotionally and mentally stable," he says.

Why do we take drugs?' aims to provide us with the keys to a modern and updated vision of the origin and causes of human beings falling into infinite modalities of addictive behaviours and bonds. The book reviews and synthesises the experience of twenty years of reflection and work on the subject. It dispels misunderstandings and superficial visions. In the second part, he expands on his professional work with these people. He has put his thoughts and reflections side by side with those who have been working on the subject for ninety years and are still working on it today. José Antonio Rodríguez Piedrabuena is a member of the International Psychoanalytical Society.The programme is supported by the London Group Analysis, the Spanish Society of Psychiatry and the Institute of Psychosomatic Studies and Medical Psychotherapy.

 

Storytelling in the Business Environment

Carlos Salas, expert journalist in storytelling and professor collaborator for Proa Communicación, details what has changed in society so that storytelling, whose practice was linked more to the world of narrative and journalism, has entered the business and political environment in the last few years. Carlos details what people mean...

New year, new password?

The beginning of the year is a good time to change the passwords on devices and applications for which we want to maintain a high level of security, or in any case to avoid using the same passwords, as always, as a precaution. There are various methods that can be used to attack...

Yago de la Cierva --"Professional life does not end after a crisis, if we have done what we should have done".

There has been no respite for the economy and the business sector. The pandemic caused by covid was followed by the outbreak of war in Ukraine, pressure on global trade, rising energy prices, inflation and rising costs...

Technology dominates the intangible market

The top seven companies with the largest intangible value in the world belong to the technology sector. They are Amazon, Microsoft, Apple, Alphabet (Google), Alibaba, Facebook and Tencent. This is discussed by the Global Intangible Finance Tracker (GIFT) 2018, which was presented this Tuesday by Corporate Excellence and attended by...

Why it is important to learn to debate

Marco Bolognini, founding partner of Maio Legal, highlights the importance of debating and the need for countries such as Spain and Italy to reinforce its practice in the education system. He also details why the skills learned through debating skills are important in the legal sphere....

La Cama Sol, a publisher of beautiful books

Javier Santiso, founder and editor of the club and the publishing house La Cama Sol, explains in a new video by PROA Comunicación what the project consists of. As they define themselves, "La Cama Sol is a memory of the future: a publishing house of beautiful books, founded in 2017, with a dozen...

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