News

Why do we take drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the drugs and addictions that lead human beings away from their genetic programming in the second video of the five made for PROA Comunicación

"Our genetic programming seeks simple, natural pleasures, nothing to do with what we can find on the supermarket shelves, nothing to do with video games, social networks, or aspects that do not represent a reward. The real reward is to be healthy, to survive, to live together, and to be emotionally and mentally stable," he says.

Why do we take drugs?' aims to provide us with the keys to a modern and updated vision of the origin and causes of human beings falling into infinite modalities of addictive behaviours and bonds. The book reviews and synthesises the experience of twenty years of reflection and work on the subject. It dispels misunderstandings and superficial visions. In the second part, he expands on his professional work with these people. He has put his thoughts and reflections side by side with those who have been working on the subject for ninety years and are still working on it today. José Antonio Rodríguez Piedrabuena is a member of the International Psychoanalytical Society.The programme is supported by the London Group Analysis, the Spanish Society of Psychiatry and the Institute of Psychosomatic Studies and Medical Psychotherapy.

 

How to manage a digital crisis

Bárbara Yuste, head of digital communication at Proa Comunicación, explains how to manage a digital crisis. Transparency and speed are two essential factors in a crisis scenario in the digital environment, especially at times like the ones we are experiencing these days. Companies and institutions have to be prepared...

José Antonio R. Piedrabuena -- What is happening to us?

For ten thousand years humanity has always been shepherded by various indoctrinations, with that dogmatic certainty of knowing in which direction we have to walk, with its secrets, its elites..., as it is now. The current shepherding forces a Spanish historian to write a book: "Educar en la mentira" ("Educating in lies"),...

Interview with Pilar Urbano: "El procés is a sleeping volcano that could wake up".

  Pilar Urbano (Valencia, 1940) maintains intact her curiosity and stimulus to investigate the great events of the present day, but she takes her time, avoiding the urgency of the instant chronicle. Thus arises El Alzamiento, a documented book that dissects the pro-independence process, going back to its origins, investigating...

José Antonio Rodríguez Piedrabuena -- Ideology or science in brain health?

Imbalances, mental health disorders, psychiatric, emotional and behavioural disturbances are due to specific changes in the functioning of neurons and their synapses. These cerebral alterations originate when some part of the neuronal circuits is hyperactive, inactive or unable to communicate with other parts of the brain.....

Javier Eizaguirre -- Sailing the seas of trust

"Good sailors are forged in rough waters not in dry harbour..." "87% of employees are disengaged" (Workforce of 2020 by Oxford Economics) Other sources put this figure even higher... In Europe and Spain it is close to 90% and 93% respectively" (State of the Global Workplace by...

Home confinement

It's a big virus that when I talk or cough, it drops to the ground at only one metre twenty. It's a single-stranded ribonucleic acid virus, and it has the spike-like glycoprotein that recognises the cells of the lung alveoli and uses them to replicate, it keeps...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.