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  • Blog
  • 7 August 2019
  • 1 min. reading time

Why do we take drugs?

Dr. José Antonio Rodríguez Piedrabuena, a specialist in psychiatry and psychoanalysis, reflects on the drugs and addictions that lead human beings away from their genetic programming in the second video of the five made for PROA Comunicación

"Our genetic programming seeks simple, natural pleasures, nothing to do with what we can find on the supermarket shelves, nothing to do with video games, social networks, or aspects that do not represent a reward. The real reward is to be healthy, to survive, to live together, and to be emotionally and mentally stable," he says.

Why do we take drugs?' aims to provide us with the keys to a modern and updated vision of the origin and causes of human beings falling into infinite modalities of addictive behaviours and bonds. The book reviews and synthesises the experience of twenty years of reflection and work on the subject. It dispels misunderstandings and superficial visions. In the second part, he expands on his professional work with these people. He has put his thoughts and reflections side by side with those who have been working on the subject for ninety years and are still working on it today. José Antonio Rodríguez Piedrabuena is a member of the International Psychoanalytical Society.The programme is supported by the London Group Analysis, the Spanish Society of Psychiatry and the Institute of Psychosomatic Studies and Medical Psychotherapy.

 

The Elections, Part One

Our brain has not been built for us, it comes from a series of preserved adaptive successes, modules, parts, systems that come from evolution, which explain why we are the way we are. Moreover, the structure of our brain is common to all animals that have vertebrae. We cannot be...

  • Blog
  • 3 min. reading time

The Increase of Debt and Public Spending and the Excess of Liquidity, Slowing Down Growth of Global Economies

Daniel Lacalle, economic adviser to the People's Party (PP), recently spoke at a forum on the keys to investing, organised by El Español, where he presented his vision on the current and future macroeconomic outlook of global economies. The current environment is characterized by the lackluster pace of economic growth,...

  • Blog
  • 2 min. reading time

Coronavirus and security in the European Union

Since a few months ago the coronavirus is a priority due to how it is affected the countries of the European Union (EU) beyond the social alarm that has been created. It is a threat that has become a reality sooner rather than later. From China, where the pandemic outbreak...

  • Blog
  • 3 min. reading time

BCG Report - Global Risk 2021: Building a Stronger, Healthier Bank

Banks should strengthen their risk management capabilities and prepare for the impact of substantial loan losses in the coming months, as the completion of government aid programs reveals the financial impact of the pandemic, according to a new report from Boston Consulting Group (BCG). The report, entitled Global Risk 2021:...

  • Blog
  • 2 min. reading time

Pilar Trucios: "If you don't see new things you will always do the same".

Pilar Trucios, co-founder of Experience Ahead and Women Angels for STEAM, talks to Lucía Casanueva, managing partner of PROA, about communication and the challenges facing the media. This video may be reproduced provided that PROA is credited as the original source.

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  • Blog
  • 1 min. reading time

The Results of Communicating the Brand Purpose

Communicating the brand purpose contributes more than ever to a company's reputation. Regarding this, Jaime Lobera, Marketing and Communication Consultant, explains why he considers that the companies that are communicating the brand purpose have better results in an interview conducted by Pilar Larrea, Consumer Communication Manager.

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  • Blog
  • 1 min. reading time

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