Storytelling in the Business Environment

Alfonso Lopez, founder of Reti España, a leading strategic communications company in Lobbying, Government Affairs and Media Relations, details the value of boutique companies, what Reti España is and the synergies between communications and public affairs, announcing the collaboration agreement between Proa Comunicación and Reti.....

The situation generated by the coronavirus (COVID-19) has highlighted the importance of having crisis communication cabinets and plans in companies, regardless of their size. Acting in a logical and structured way is essential to minimise losses. And, what is even more...

The business world still thinks of court reporting as something alien to the business world, perhaps as something that is not part of current affairs and politics. However, the reality is that well-managed litigation reporting has become a key aspect of a company's reputation. Every...

The Association of Orthopaedic Surgeons of Spain for the World (COEM) has exceeded in the first 11 months of this year the number of patients treated during the whole of 2019, the last year before the COVID-19 pandemic, at its centre of activity, located at the Notre Dame Hospital in...

All current neuroscientists, such as the Spanish professor of neuroscience in the USA, Joaquín M. Fuster, one of the world's leading authorities on the study of the cerebral cortex, say: "The vast majority of our decisions are unconscious. This means that we are not aware of the reasons for the vast majority....

Dr. Rodríguez Piedrabuena interviews Dr. Miguel de la Hoya, doctor and senior researcher at the Molecular Oncology Laboratory of the Hospital Clínico San Carlos, to learn about the most relevant aspects and characteristics of oncological diseases. This video can be reproduced whenever PROA is mentioned...