Storytelling in the Business Environment

One aspect of the COVID-19 crisis is affecting the relationship between the government and the media. Last week around half a thousand journalists, as well as the main associations that represent them, endorsed a manifesto entitled 'Freedom of expression and freedom of...

Now that we're in mid-January, we can take a few minutes to look back and analyze 2018 from an advertising point of view. Last year had left us a great legacy in terms of advertising trends. If we understand advertising, as a tool by which companies and organizations get in...

Beatriz López, vice president of the Spanish Association for Quality, explains why brands are important and why it is important to develop customer experience strategies to reach audiences. "The transparency and honesty of brands reach customers very quickly," she says.

In the third and last article of the series, Ramón Tamames, Professor of Economic Structure, Jean Monnet Chair of the European Union and member of the Royal Academy of Moral and Political Sciences, estimates the extent of the recession in Spain, and analyses the policies that are being implemented in the...

José Nicolás-Correa, businessman and researcher, non-executive chairman of the Nicolás Correa Group, talks to Valvanuz Serna, managing partner of PROA, about his book "¿Por qué se sublevó Franquito?" and his vision of the future of democracy. This video can be reproduced whenever PROA is mentioned as a partner...

José María Peredo Pombo, Professor of International Communication and Politics at the European University of Madrid, details in this interview for PROA how the geopolitical situation is changing as a result of the pandemic, giving a greater boost to China and improving its position in Southeast Asia. Asked about the...