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Storytelling in the Business Environment

Carlos Salas, expert journalist in storytelling and professor collaborator for Proa Communicación, details what has changed in society so that storytelling, whose practice was linked more to the world of narrative and journalism, has entered the business and political environment in the last few years. Carlos details what people mean when he talks about storytelling, how it can be applied in the corporate sphere, what a storytelling class consists of as well as what kinds of skills are learned.

The "Google tax", a short-term solution

On March 21st, 2018, the European Commission presented a package of measures relating to the taxation of the digital economy, including a proposal for a Directive introducing a tax on the provision of certain digital services (the so-called "Google tax"). In line with the proposed EU Directive, the Council of...

Manuel García Ramírez -- COVID-19 and the different types of security

Security is generally thought of as only physical, and in some cases logical if it involves software or technology. But it is always people who are the ultimate target. ......

Victoria Ortega: The technological transformation in justice is absolutely necessary

Victoria Ortega, president of the General Council of Spanish Lawyers, talks with Valvanuz Serna Ruiz, PROA's managing partner, about the changes that the judiciary is facing as a result of the pandemic and how the technological transformation has been and is key for the sector. In this interview, Ortega...

Communication and Public Affairs

Alonso Lopez, founder of Reti España, a leading strategic communication company in Lobbying, Government Affairs and Media Relations, details the value boutique firms have to offer. He explains what Reti is for its clients. Also, he touches on the synergies between communication and public affairs. Finally, he announces the new collaboration...

-- In praise of my father

On 15 January, my dear father, Javier Casanueva Piñeiro, died suddenly at the age of 88. A formal and dutiful man, he was always clear about his obligations and his devotions. Thus, he graduated in Law from the University of Santiago de Compostela...

BCG Report -- 65% of Spanish freelancers believe that the health emergency will bring them more projects

Six out of ten Spanish freelancers believe that the health emergency could be an opportunity for them, by increasing the number of projects in their sectors in both the short and long term. This confidence has its origin, among other reasons, in the increase of projects related to digital transformation,...

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