Actualidad

Storytelling in the Business Environment

Carlos Salas, expert journalist in storytelling and professor collaborator for Proa Communicación, details what has changed in society so that storytelling, whose practice was linked more to the world of narrative and journalism, has entered the business and political environment in the last few years. Carlos details what people mean when he talks about storytelling, how it can be applied in the corporate sphere, what a storytelling class consists of as well as what kinds of skills are learned.

Dick Cheney, the last politician in the shadows

A few days ago, in the pre-release screening of Vice in Spain organized by the journalism forum Conversaciones con, Pablo Pardo, correspondent of the newspaper El Mundo in the United States, characterized the almighty Vice President Dick Cheney´s relationship with the press, noting how «Cheney decided to elude the press,...

«Exercise is the best pill»

Dr. Ángel Durántez, expert in Sports Medicine and Age Management, explains the benefits of a healthy lifestyle and the differences between strength training and aerobics. Proa Comunicación recovers these unpublished reflections of Dr. Durántez, recorded in July 2019. «Exercise is the best pill», says Dr. Durántez, who explains that «it...

Paper Governments

I don’t know about you, but I feel like I’m trapped in the series «La casa de papel», where the goal is to save time while continuing to print bills. Our paper governments make us dizzy without compassion to continue fabricating votes. We should mark the day when the US...

—— Luis Gutiérrez: «Una persona con voluntad es una persona libre»

PROA entrevista al psiquiatra Luis Gutiérrez Rojas sobre el impacto psicológico de la COVID-19, la gestión de equipos en tiempos de incertidumbre y las nuevas oportunidades que se abren tras la tormenta.   Cabe la reproducción de este VÍDEO siempre que se mencione a PROA como su fuente original

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Sports Trends for 2020

When we predict the trends that will mark the coming year, as well as those to come, the experience shows us how changing an environment can be, where what seems to be the coming bombing, suddenly appears a new technology or event, which immediately breaks down bets whose success was...

La agenda de los grandes directivos para la década de 2020

Las empresas de todo el mundo se adentran en 2020 tras una década de expansión y transformación digital a gran escala, sin olvidar los importantes cambios y la polarización de la escena política. “Son muchas las incertidumbres y preocupaciones: esperamos que aumente la volatilidad política y económica, crezca el descontento...

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Recibe ideas con criterio

Cada semana compartimos reflexiones, tendencias y claves sobre reputación, comunicación estratégica, asuntos públicos e innovación. Contenido pensado para profesionales que valoran la información con rigor y perspectiva.