Why spokespersons’ training is important

"Mark Antony is a womanizer, a drunkard and a mere puppet of Cleopatra." The campaign of discredit launched by Octavian to end Mark Antony's political......

Proa Comunicación offers a service of emotional management of the coronavirus crisis. Ana R. Heras Piedrabuena, HR consultant and trainer of Proa Comunicación, helps companies to avoid the state of paralysis that this situation can produce.  «Fear paralyzes us. In ancient times, the human being was in a permanent...

Narcissistic personality disorder has some of the following traits: chameleon-like character and verbiage, and a vacuum that is plugged by the cultivation of the image. The narcissist is interested in power, -the rest does not count-, he is amoral, vain, envious, with strategic empathy, demanding of others and extraordinarily tolerant...

The agriculture industry is being deserted due to lack of economic profitability, yet, we all know that some deserts or almost deserts, due to a gold rush were filled with inhabitants. Politicians say that towns have to be filled with services; here where I am there are … for those...

Cuando era niño, Alfonso Sánchez-Tabernero (Salamanca, 1961) no sabía –como cualquier otro– lo que era ser rector, aunque su bisabuelo y tatarabuelo ya habían dirigido la Universidad de Salamanca. Él soñaba en ser torero, futbolista o bombero, y cuando llegó a la universidad tampoco pensó en liderar una institución educativa....

Digitization has transformed the way companies communicate their brand and product image. It converts communication into bi-directional, allowing the company to optimize its actions to the maximum, due to the fact it has the capacity to analyze the target, resources allocated to each action, and the return obtained through different...